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Analysis the Strategic Position of VW AG

   

Added on  2020-01-07

16 Pages4241 Words148 Views
BUSINESS STRATEGY

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Covered in ppt..............................................................................................................................3TASK 2............................................................................................................................................32.1 Analysis the strategic position of VW AG............................................................................32.2 External audit for the company..............................................................................................42.3 Significance of stakeholders to formulate strategy within VW AG......................................52.4 New strategy for the chosen business....................................................................................7TASK 3............................................................................................................................................73.1 Analysis appropriateness of alternative strategies.................................................................73.2 Justification for selecting of strategy.....................................................................................8TASK 4............................................................................................................................................94.1 roles and responsibility of each employee to implement their outcomes and performancesat workplace.................................................................................................................................94.2 Analysis estimate resources which require to perform functions and operations within thebusiness environment.................................................................................................................104.3 Contribution of SMART objectives within the chosen enterprise.......................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONStrategic vision is not created without planning of business strategy. Plan is made toconsider effective results, for develop results and performance at workplace. In this aspect,mission and vision is created at workplace for formulate business plan within the company(Dobni, Klassen and Nelson, 2015). It will also assist to make strategy with considering variouspurposes and outcomes for development of objectives and goals. In this context, present report isbased on VW AG which demonstrates effective results and performances through developingtheir plan at workplace. It is the automobile industry which possesses different activity toenhance market share in effective manner. In this aspect, there are different element which needto be undertake for assess the business environment of the chosen firm. In this context, presentreport covers mission, vision, objectives and plan that assist to grow business and operations indifferent areas. Furthermore, it covers strategic position of the company for deliver effectiveresults at workplace. Moreover, roles and responsibilities are also included which assist toimplement the business outcomes and performances. In addition to this, it is also includesSMART objectives to assess chosen organisation objectives within the environment. TASK 1Covered in pptTASK 22.1 Analysis the strategic position of VW AGIn respect to meet with business objectives and positive results, there are differentadvantages take place at VW AG. In this aspect, the company assesses their strength,weaknesses, opportunities and threats which face by the enterprise. In this aspect, followingelements are included at workplace:StrengthVW AG has effective outcomes through conducting market research and development tospend money for enhance activities and actions. It will assist to achieve more profits and revenueat workplace through determines opportunities at workplace (Akdogan, Dogan and Cingöz,2015). In addition to this, the company has more and effective resources which determineseffective results and performances to manage reputation and brand of the enterprise. Employees

are actively managed their outcomes and operations which assist to create more profits andrevenue at workplace. WeaknessesThe chosen company has not effective marketing tools which assist to grow theiroperations and outcomes in different areas. In this aspect, facilities are not expanding in differentareas to promote products and services within the market. It generates weaknesses of thebusiness to enhance their operations in different areas (Dobni, Klassen and Nelson, 2015). OpportunitiesThere are various opportunities towards VW AG to enhance their products and services.This is because, government support to the company to launch their products and services withinthe market so that it is the greatest opportunities to them for measure their outcomes andperformances to deal with new customer. ThreatsDue to increasing in competition, the company is facing many issues to operate theirfunctions and operations in international market. Thus, it is important to assess the market andthen demonstrate functions (Akdogan, Dogan and Cingöz, 2015). In addition to this, due to highexchange rates and interest, VW AG has problem to launch their products and services.From the above discussion it can be ascertain that strength and weakness assist to developprofitability and outcomes within the company. It makes significance and advantages to operatefunctions to demonstrate in international market. Thus, the company can develop profit andoutcomes in systematic manner. The chosen can make strategic planning for enhance outcomesin international place (Singh, Pangarkar and Heracleous, 2014). 2.2 External audit for the companyIn order to conduct external audit, there are various elements which included atworkplace to demonstrate effective results at workplace. In this aspect, PESTLE analysis isconducted by VW AG that s impact on the business operations. They are as follows:Political factorsIn UK market there are various elements which create impact on the businessperformances. This is because; government determines their rules, regulations and tax ratetowards the businesses (Dobni, Klassen and Nelson, 2015). Thus, VW AG need to concentrateon it that assist to grow how performances and outcomes at workplace. In this aspect, the chosen

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