Analysis of Business Strategies for Apple Inc.

Running head: ANALYSIS OF BUSINESS STRATEGIES
ANALYSIS OF BUSINESS STRATEGIES
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1ANALYSIS OF BUSINESS STRATEGIES
Executive Summary
This report is based on the thorough analysis of the structure and the culture of an
organization and the ways by which it implements the generic strategies. The organization
that is taken into consideration for this analysis is Apple Inc. which is a multinational
American organization with successful operations in the technology sector. The generic
strategies that have been used by Apple are analysed in the report. The discussion further
provides details related to the culture and the structure of the company which has helped
Apple in creating its position in the market. The report has been concluded by stating that the
generic strategies of Apple have been firmly supported by the culture and the structure of the
company which is based on innovation.

2ANALYSIS OF BUSINESS STRATEGIES
Table of Contents
Introduction....................................................................................................................3
Analysis of generic strategies used by Apple................................................................3
Organizational culture of Apple.....................................................................................6
Organizational structure of Apple................................................................................10
Conclusion....................................................................................................................12
References....................................................................................................................14

3ANALYSIS OF BUSINESS STRATEGIES
Introduction
Apple Inc. is a multinational technology based organization of American origin. The
headquarter of the company is located in Cupertino, California which designs, sells and
develops computer software and consumer electronics. The hardware based products of the
company include, iPad tablet, iPhone, Mac personal computer and many more. The software
based products of the company include, macOS, iOS, Safari web browser, iTunes, iLife and
many more. The company was established by Steve Jobs and Steve Wozniak in the year 1976
for the purpose of selling personal computers (Apple. 2018). The company name was thereby
incorporated as Apple Computer Inc. The sales of the products that were offered by the
company had seen a huge momentum in the year 1977. The organization thereby went public
in the year 1980. The revenues of the company further increased in the next few years and the
innovative products of the company had been the major attraction for various customers
(Apple. 2018).
The report will be based on the analysis of the generic strategies which have been
suggested by Porter. The ways by which the generic strategies have affected the competitive
position of the company will be a major part of the discussion. The culture of the
organization and the formal structure of Apple Inc. will also be analysed in detail.
Analysis of generic strategies used by Apple
The generic strategies and the intensive growth based strategies of Apple are directly
related to the growth of the company in the market. The most important factors that are a part
of the generic strategies formed by Apple are, marketing, pricing and other major business
areas. The generic strategies that have been implemented by Apple have made the company
one of highest valued company in the world (Adner, Ruiz-Aliseda and Zemsky 2016). The