Mission, Vision, Marketing & Strategic Thinking: A Case Study of Apple Inc.

This presentation discusses the importance of mission and vision in strategic planning through a case study of Apple Inc. It also explains the Blue Ocean Shift process and how it can rebuild investor's faith. The presentation highlights the present mission and vision statements of Apple Inc. and how the company continuously innovates its organizational structure and technological know-how. The investors can be assured of the consumer's faith in the company through quantitative measures.

MISSION, VISION,
MARKETING &
STRATEGIC THINKING
A case study of Apple Inc.

IMPORTANCE OF MISSION IN
STRATEGIC PLANNING
 Mission statement clarifies the
primary objective of the company.
 It makes the position of the
company stronger.
 A new strategic planning may
result in change of the mission
statement.

APPLE INC. PRESENT MISSION
STATEMENT
 “Apple designs Macs, the best personal computers in the
world, along with OS X, iLife, iWork and professional software.
Apple leads the digital music revolution with its iPods and
iTunes online store. Apple has reinvented the mobile phone
with its revolutionary iPhone and App store, and is defining the
future of mobile media and computing devices with iPad.”

IMPORTANCE OF VISION IN
STRATEGIC PLANNING
 Vision Statement is the long
term objective of the company.
 It includes the values and
philosophy of the company.
 It gives direction to the employees
and higher management and
therefore have important role in
strategic planning.

APPLE INC. PRESENT VISION
STATEMENT
 We believe that we are on the face of the earth to make great products
and that’s not changing. We are constantly focusing on innovating. We
believe in the simple not the complex. We believe that we need to own and
control the primary technologies behind the products that we make, and
participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects, so that we can really
focus on the few that are truly important and meaningful to us. We believe
in deep collaboration and cross-pollination of our groups, which allow us to
innovate in a way that others cannot. And frankly, we don’t settle for
anything less than excellence in every group in the company, and we have
the self-honesty to admit when we’re wrong and the courage to change.
And I think regardless of who is in what job those values are so embedded
in this company that Apple will do extremely well.

BLUE OCEAN SHIFT PROCESS
 The Blue Ocean Shift includes,
Step 1 Get Started- Step 2
Understand where you are, Step 3
Imagine where you could be, Step
4 Find how you get there, Step 5
Make your move.
 This strategy is immensely
effective in strategic change and
rebuilding investor’s faith.

HOW APPLE’S INVESTORS WILL BE ASSURED
THE CONSUMERS WILL SUPPORT A BLUE
OCEAN SHIFT BASED ON THE QUANTITATIVE
MEASURES
 Consumer base of Apple Inc. has immense faith on the
company’s strategy.
 Apple Inc. continuously innovates its organizational structure
and technological know how.
 The investors may see the past history of the company and
the recent trend to be assured that the clients have their faith
on the company.

THANK YOU!