Development of Project Plan and Social Media Campaign for Apple Inc.

APPLE COMPANY
1

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1: Development of Project Plan............................................................................................3
Overview of a Project:............................................................................................................3
Project Cost:...........................................................................................................................3
Project Risk............................................................................................................................3
Resources required in project:................................................................................................4
Project Communication:.........................................................................................................4
TASK 2: Devising a social media campaign...................................................................................4
TASK 3: Creating a timeline of events for the project plan............................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
2

INTRODUCTION
Apple Inc. is a global operating private business firm that offers smartphones, tablets,
software's for computer and various other electronic devices for consumers. This multinational
company was being founded in year 1976 at California serving with more than 510 retail outlets
across globe (Enke and Borchers, 2019). The present report talks about development of a project
plan along with a social media campaign in order to engage old as well as new audience through
discount competition live polls. Further in the report a timeline ahas been developed of events
concerning for project plan.
TASK 1: Development of Project Plan
Overview of a Project:
A new social media campaign is being launched by Apple Inc. in order to attract and
engage old as well as new audience by bringing “Positive Video Challenge with Apple” into its
social media platform.
Project Cost:
This involves some cost that is involved in launching of a social media campaign plan. In
relation to “Positive Video Challenge with Apple” the carious cost involved are mentioned
below:
Activity Amount in $
Advertisement Expenses 100
Technical Expenses 85
Campaign Development Expenses 50
TOTAL 235
Project Risk
This talks about all the risks that are associated with a project. In case of Apple's project
that is “Positive Video Challenge with Apple” the risk which are associated with it are:
 Theft of idea
3