Managing Mass Communication Executive Summary 2022

Running head: MANAGING MASS COMMUNICATIONS
MANAGING MASS COMMUNICATIONS
Name of Student
Name of the University
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MANAGING MASS COMMUNICATIONS1
Executive Summary
The motive of the report is to analyze the varied aspects of integrated marketing
communication matrix utilized by the Apple organization for the sale of the chosen product,
the iPhone 6S. The report is initiated with the description of the methods by which the
company can influence the sale of the product. A table has been provided for the better
understanding of the ways in which the integrated marketing communication matrix
functions.

MANAGING MASS COMMUNICATIONS2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
 Advertising......................................................................................................................3
 Sales Promotion..............................................................................................................4
 Personal selling...............................................................................................................5
 Public Relations..............................................................................................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................8