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Product and Price Strategy of Apple Company

Examine core concepts of marketing, assess appropriate marketing mixes, develop marketing strategies, apply knowledge and skills to real-world experiences, determine unique marketing mixes and selling propositions for specific product offerings.

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Added on  2022-12-14

About This Document

This study discusses the product and pricing strategy of Apple Company, a globally popular name in consumer electronics. It analyzes Apple's product strategy, including its range of premium-priced smartphones, and its pricing strategy, which includes premium pricing and price skimming.

Product and Price Strategy of Apple Company

Examine core concepts of marketing, assess appropriate marketing mixes, develop marketing strategies, apply knowledge and skills to real-world experiences, determine unique marketing mixes and selling propositions for specific product offerings.

   Added on 2022-12-14

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Running head: APPLE COMPANY
Product and Price Strategy of Apple Company
Name of the student:
Name of the university:
Author note:
Product and Price Strategy of Apple Company_1
1APPLE COMPANY
Executive summary
Product and pricing strategy are the essential parts of the marketing mix strategy. This study also
has discussions on the product and pricing strategy of Apple Company. Apple is a globally
popular name in the world of consumer electronics. It holds a global recognition in selling
Hardware, Software and Services. As per the study, the popularity reached a different level with
its series of flagship phones. From iPhone 3G to the latest it continued satisfying the needs of its
target customers. Apple, as found in this study, is different from its competitors in terms of both
the product and pricing strategy. The core feature of its product strategy is offering quality
products. The pricing strategy effectively travels from premium pricing to price skimming
depending on the stages of a product.
Product and Price Strategy of Apple Company_2
2APPLE COMPANY
Table of Contents
Marketing Mix Strategy:..................................................................................................................3
1. Product Strategy.......................................................................................................................3
2. Price Strategy...........................................................................................................................4
References........................................................................................................................................7
Product and Price Strategy of Apple Company_3

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