Using MACS Matrix to Analyze Apple's Market Position and Challenges

STRATEGIC CONTEXT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The market-activated corporate strategy......................................................................................3
Analysis and measurement of the performance of products and challenges faced by the Apple
company.......................................................................................................................................6
Findings—using the MACS matrix to explain increasing or extracting value............................9
Recommendation.......................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic management refers to the process of managing all function of the organization in order
to accomplish aims and objectives of the company. It gives assistance in leading the marketplace
and build unique different image in front of people. Along with this the organization determine
the market value of the product produce by the organization(Sundiman 2018). The present report
will examine a framework which is named as market activated corporate strategy in context of
Apple company. The apple is the multinational company which is leading the market since many
years. The organization is founded by Steve Jobs, Steve Wozniak And Ronald Wayne(Alamri,
2019). It is the most leading company in the international market which is having Headquarter
In Cupertino, California and United State. The report will analysis the sales and revenue data of
business unit in order to measure the performance and business challenges.
MAIN BODY
The market-activated corporate strategy
It refers to the framework which the organization utilized to identify the position in the
marketplace. This plan of action is established in the 1980s and the several predecessors included
in it. Nowadays the market is changing rapidly with the help of immense amount of technology
available in the marketplace. In context to that is very important to analysis the performance of
the company as well as monitor in right direction for the future growth(Guo, et.al, 2020). With
the assistance of this framework the organization make sure that the investing in the same
industry is good for the business. Basically, the MACS matrix is consisted of nine-box
framework for analysing the industry attractiveness and competitive strength of business unit.
Along with this it insures the most possible output to the manager of reorganizationist in order to
manage each and every function in adequate and perfect manner. This plan of action is utilized in
brand marketing and product market(Karczmarczyk, et.al, 2018). The framework consist of two
Axes which involve different level such as high, medium and low. The investors of the Apple
company utilized this model in the process of decision-making in order to acquire the better
result in the marketplace. This matrix applied only those companies who deliver product and
services directly to the consumers. This model focuses on the finance area of the company for

the forthcoming challenges. In general, it is an analytical tool which is developed for the
companies to enhance the business. This model provides idea to the investor that the investment
should be held in the company or extract from the organization for the betterment of individual
and fulfilling the profit motives. Further it gives power to decide the business unit supposed to
expend or not in the marketplace. Sometime the investor sells the business unit on the basis of
utilization of the analytical tool or the framework. The dimension of the framework play vital
role in decision-making as they represent the attractiveness of the industry and potential of the
company. The dimension of the framework is bifurcated into two part such as horizontal and
vertical which is mention below:
Horizontal dimension: this dimension provide dimension to the business unit which have
capability or potential to handle or manage the business. This examines the optimum standards
of business unit which give qualitative values. The fund values of the employees working within
the firm, sales and value added is also compared by the investors from one business to another.
Vertical dimension: with the assistance of this axis the holding company have capability to
extract the value from the business enterprises(Rainieri, et.al, 2020). The investor have ability to
create the value from the resources of business and keep investing money in the business. This
strategy is utilized to prioritize the investment in productive firm.
When the ability of the business is low and the market attractiveness is high then the investor are
not supposed to invest in that business unit. Beside this when the vertical and horizontal axis
show the low unit then it will not be so productive for the investors who aim to acquire high
amount of the profit from the business. It will be beneficial for the person those willing to invest
the capital in their capital when the market capital is high the business unit have high or the
medium capability to generate surpluses in the marketplace. It delivers the chances to grow
rapidly. For examples the apple organization have the high capability to deliver the vast amount
of services to the consumer along with high market attractiveness(Tardieu, et.al, 2020).
Therefore, most of the investor willing to buy the shares of the company and ready to invest in
the firm. It took place in effective way because the company is generating high surplus and
increasing the scale of growth rate as the apple product are the most preferable product by the
consumer in domestic as well as international marketplace. The strength of the market activated
cooperated strategy is that framework delivers support for the long period. It is the most useful