Dynamic Strategy and Disruptive Innovation: Apple Inc. Case Study

DYNAMIC STRATEGY
AND DISRUPTIVE
INNOVATION
APPLE INC. CASE STUDY

Introduction
 Apple is a multinational technology company founded in 1976 as
apple computers.
 The company is based in California, US. However, it has
diversified into more 500 retail stores to access the market
sufficiently.
 It also produces several products from, iPhone, iPod, MacBook’s
apple TVs and other services like iTunes

Introduction
 The company was founded by Steve Jobs, Steve Woznick and Ronald
Wayne.
 Furthermore, its administrative rank comprises of :
 Tim cook, the CEO,
 Luca Maestri, the chief financial officer and
 Jony Ive, the chief design officer (Schwanen 2016).

Apples products lines
 Apple Inc. has four major products which are designed and
manufactured by the company experts.
 The first product is smartphone business which has since produces
a series if mobile handsets known as iPhones
 The second product line of Apple Inc. is PC manufacturing and
assembling where the company makes various computer models
 Another product line from Apple Inc. is the TVs
 A part from the services offered by the organization, the company
produces IPod, IPad and watches which makes the fourth product
line

APPLE’s BCG MATRIX

Apples product line in relation to the
BCG MATRIX
 Apples has four potential products
 start: iPhone smartphones
 Cash cows: Pc products
 Question mark: TVs
 Dogs: IPad and IPod