(solved) Apple Marketing - Doc
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Added on 2020-04-21
(solved) Apple Marketing - Doc
Added on 2020-04-21
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Apple Marketing 1APPLE MARKETINGBy (Student’s Name)Professor’s NameCollegeCourseDate
Apple Marketing 2APPLE MARKETINGTheory and ConceptsMarketing Concepts: 1 to 1 (Relationship) Marketing Concept: The marketing era has undergone evolutionand has seen producers additionally segmenting their corresponding markets. This targets small-size consumer groups in the segmented markets. With this unleashed prospective by IT andmicroprocessor, targeting is seen down to individuals, one to one. This is whereby if one buys aproduct from a site the on his return to the same site, one will then receive suggestions orrecommendations on the basis of his past purchase (Chaffey, Smith and Smith 2013). Marketing Concept: Where quantity supplied is greater than those demanded. Theproducers must initially understand what goods the consumer need, then produce the itemsneeded. The producers must then convince buyers to buyers such goods. Target marketingalongside market segmentation are novel tools used to boost the company profitability. Production concept: Demand for products is > supply. The buyers will joyfully buywhatever is the firm is producing. Here, producers have a confined market investment on raisingthe production efficiency had the largest effect on profitability of the firm. Smart business focuson raising productivity instead of fathoming consumers. This kind of marketing concept ismainly favorable for developing economies. It was emerged in the United States followingindustrial revolution emergence (El-Kadiri et al. 2016). Sales Concept: Where products demanded equals those supplied. The producers have topersuade buyers to buy their respective products. Here, the business focuses on investment whichbegins to shift towards development of a vigorous sales mechanism for communicating with itsbuyers. The sale concept is suitable for products consumer don’t ordinarily seek out.
Apple Marketing 3Societal Marketing Concept: The companies use this concept to promote theiraffiliation with environment when they are aware of society and environment. Viral Marketing: The networked economy has led to occurrence of somethinginteresting. The buyers can now “talk” to one another and serve as the protracted salesforce. Thistakes a form of communication called lateral and/or transactional communication between non-buyers and buyers can act as the opportunities for firms to leverage. The viral marketing pioneeris Hotmail. SegmentationBehavioral bases (usage, responses, attitudes, and product knowledge): Goodproduct knowledge is provided in this segment to customers through advertisement on searchengines, Television, as it has an excellent brand image. Utilizing this brand image, the companycontinually come up with novel ideas and products hence appealing to customers. It has got anexcellent response rate as several of customers are seeking for novel designs and innovativeproducts that Apple is delivering successfully. Demographic bases (age, family size, life cycle, and occupation): Examining Apple,the demographic market segment remains successful due to the development of products on lifecycle, age, and people’s occupation. The products are distributed into a range of places and PCsremain categorized on family size, and age, for instance, more entertainments and games in PCsfor kids alongside a professional PC with all up-to-date software. Geographic bases (states, countries, regions): Examining the company’s geographicalbases, the business is established all over the globe like U.S., South America, Australia, Japanand Europe. Lately, the company chose to a vertical growth strategy implementation and
Apple Marketing 4commenced own retail stores’ expansion. The company sells products through third-partiesdealers, or through internet via own website or via iTunes online music stores. Psychographic bases (values, personality and lifestyle): Examining Apple, this marketsegment remains highly successful. The reason being the development of products based onlifestyle of individuals like younger generation’s Mac book. The company, having an excellentbrand image, has exceptional value for products as they remain distinguished and innovative.Examining personality (style) segment, the company provides products with distinct colors forindividuals that prefer fancy colors. Audience: iPad’s main audience is a group, mixed with certain iPhone as well as iPod audiences.The iPad’s primary function was basically a bigger iPod. The iPad serves to be helpful in manybusinesses as well as schools. The iPad remains easy as well as provide a swifter internetalongside additional apps. The iPad characteristically appeals to older adults, student, seniors andfamilies, with older children. This is as a result of the fact that a bigger or larger iPad permitsindividuals to surf the internet effortlessly as well as perform more effectively and efficiently.This remains very key in ads, whereby apps are shown as well as potential is clear. iPhone is serving various audience age array than its comparative iPod. It (iPhone) isintended for families along with adults’ audiences. The iPhone further serves individuals that usethe phone apps as well as siri to assist remind as well as schedule or organize various events.Families are able to capture special moments of the family with the high-performance camera aswell as memory capacity of iPhone. The iPhone further serves as the entertainment for youngones as well as permits their parents to send tweets as well as pictures of them globally. Applemarkets its iPhone further for older adults alongside younger adults, with iPods diversity of uses;
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