Strategic and Operational Plan of Apple Inc.

This presentation discusses the mission statement, strategic plan, operational plan, HR strategy, physical resource utilization, and intellectual property rights of Apple Inc. It also covers the importance of the mission statement, long-term plans, employee recruitment strategy, and strategies for acquiring physical resources and services. The presentation concludes with references for further reading.

Apple
Incorporation

Purpose of
Study
▪ Identification of the mission statement of the organization.
▪ Importance of the mission statement.
▪ Strategic plan of the organization.
▪ Operational Plan of the organization.
▪ Objectives in the operational Plan
▪ Development and implementation of HR strategy in recruitment.
▪ Development and implementation strategies for optimum utilization of Physical
resources.
▪ Importance of Intellectual Property Rights in Apple
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Mission
Statement
Apple creates Macs, which is one of the
best personal computers in the world,
along with the Operating system X, iWork
& ilife and other professional software.
Apple is the leader in digital music
revolution with its Ipod, ITunes & Online
store. Apple has completely revolutionized
iPhone and App store, and is set on a
mission to define the future of mobile
media with the use of Ipad(David & David,
2016) 3

Importance of Mission
Statement
▪ Apple as a company keeps on changing its Mission
statement according to the changing industry dynamics
and the technological landscape(Babnik et. al., 2014).
▪ The mission statement of Apple is an indication of what
the company does and its future business strategies.
▪ It defines the future state of the company, and establishes
its current product offering.
▪ The mission statement of company becomes the culture
of the entire organization(Campbell & Tawadey, 2016).

Strategic Plan of Apple
▪ Push the envelope of its Product and services for the
customers.
▪ Improving the design specification of its mobiles, tablets, I
pads and other devices(Hill, Jones & Schilling, 2014).
▪ Expand the production rate in China to meet the growing
demand.
▪ Come up with a new device every year in all of its category.
▪ Leverage the growing economy of emerging markets like
India and increase its revenue share(Davila & Epstein,
2014).
▪ Design products for penetration in the Mass segment
audience.
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6

Long term plans-Apple
▪ Be the market leader in Phone, Mac and Watch category.
▪ Increase its customer base in emerging economies(Nagle
& Muller, 2017).
▪ Create innovative products with higher sustainability.
▪ Combat the Chinese manufacturers in Smartphone
category.
▪ Increase the marketing spend in the digital and social
media marketing(Pisano, 2015).
▪ Increase the customer base in the millennial category
and create products for Mass penetration. 7

Maps
our
office
8

Operational Plan
9
Strategies Actions Prioritize
Actions
Timeframes Resources Responsibi
lity
KPI Risk
Management
Communicat
ion Plan
Market leader
in device
category
Create
innovative
products
Smartphones,
MAC, I watch
18 Months Human,
physical,
operational
and financial
resources
Department
al heads
such as
Finance,
marketing,
operation,
production
and R&D
• New
Product.
• Time frame
in coming
up with new
product.
• Positive
Return on
Investment
• Increase in
the
customer
base.
Risk
Assessment.
Risk
evaluation
Risk
Mitigation
Combination
of both
Traditional
and Web 2.0
Technologies.
Combat the
Chinese
Manufacturer
in
Smartphone
category
Create
products for
the mid range
customers
rather than
the upper
class
audience.
Innovative
Products
24 Months Design team,
human
resources
and R&D
Design and
innovation
team has
the
maximum
responsibilit
y in this
case.
• Pocket
friendly
phone.
• Value for
Money.
• Cost based
pricing
Market
research on
the upcoming
phones and
the intended
target
audience
Social media,
digital media,
Print and TV

Operational Plan
▪ The first and the foremost
operational plan of Apple is
to be the market leader in
the device category and
give impetus to its
leadership positions.
▪ This goal of the organization
can be completed by taking
actions in the filed of
Innovation, Product
Development, R&D &
Marketing
▪ The second operational plan
of Apple is to fight back the
plethora of Chinese device
makers such as Vivo, Oppo,
Mi and many more.
▪ In order to do so, Apple will
have to revisit its pricing
strategy to compete with
the low to medium end
players and create its own
Penetrative pricing strategy
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Employee recruitment
Strategy
▪ Creation of Resource pool for the growth strategy of
company.
▪ Poaching of talent from Silicon valley.
▪ Usage of Linked-in to hire some of the best talent in the
Industry(Cascio, 2018).
▪ Enhancement of teams in design, innovation and creativity
teams.
▪ Creating an environment of enhanced learning and
development in the organization.

Implementing strategies for acquiring
physical resources and services
▪ It is one of the most important facet while planning for the
Physical resources and services for the organization.
▪ The first step is budget allocation, which is done at the
centralized level in close co-ordination with the
departmental heads.
▪ The budgeted resources are verified on the basis of their
importance and urgency in the system.
▪ It is post the verification of the physical resources and
services by the team, the inventory is procured and so on.
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Importance of Resource and Service
Allocation.
▪ IPR-IPR are important to patent the technology, design,
logo and other important dimension to help in
counterfeiting.
▪ Optimum utilization of resources for good return on
Investment.
▪ Creation of qualified Talent pool for sustained growth of
the company.
▪ Optimum usage of Financial resources towards increasing
the brand awareness, manpower allocation, marketing &
promotions and product development(Maine & Nguyen,
2017)

Conclusion
▪ Apple is one of the Largest Tech companies in the world
which has been wining the hearts of not only the Brand
loyalists, but tech experts, geeks and professionals across
the globe.
▪ Apple in order to combat with the Chinese market has to
focus on its Pricing strategy.
▪ Apple has to be more innovative and extend its wings in
towards market research and focus on emerging
economies like Asia for enhanced growth.
▪ The company’s policies and procedures are crafted by the
Senior management in close co-ordination with the
Departmental Heads. 14

References
▪ David, F.R. and David, M.E., 2016. BENEFITS, CHARACTERISTICS, COMPONENTS, AND EXAMPLES OF CUSTOMER-
ORIENTED MISSION STATEMENTS. International Journal of Business, Marketing, & Decision Science, 9(1).
▪ Babnik, K., Breznik, K., Dermol, V. and Trunk Širca, N., 2014. The mission statement: organisational culture
perspective. Industrial Management & Data Systems, 114(4), pp.612-627.
▪ Campbell, A. and Tawadey, K., 2016. Mission and business philosophy. Elsevier.
▪ Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage
Learning.
▪ Davila, T. and Epstein, M., 2015. Leading the Startup Corporation: The Pursuit of Breakthrough Innovation in
Established Companies. In Shaping Entrepreneurial Mindsets(pp. 38-58). Palgrave Macmillan, London.
▪ Nagle, T.T. and Müller, G., 2017. The strategy and tactics of pricing: A guide to growing more profitably. Routledge.
▪ Pisano, G.P., 2015. You need an innovation strategy. Harvard Business Review, 93(6), pp.44-54.
▪ Cascio, W., 2018. Managing human resources. McGraw-Hill Education.
▪ Maine, J.A. and Nguyen, X.T., 2017. The Intellectual Property Holding Company: Tax Use and Abuse from Victoria's
Secret to Apple. Cambridge University Press.
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Thanks
!
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