Strategic and Operational Plan of Apple Inc.

Apple
Incorporation

Purpose of
Study
▪ Identification of the mission statement of the organization.
▪ Importance of the mission statement.
▪ Strategic plan of the organization.
▪ Operational Plan of the organization.
▪ Objectives in the operational Plan
▪ Development and implementation of HR strategy in recruitment.
▪ Development and implementation strategies for optimum utilization of Physical
resources.
▪ Importance of Intellectual Property Rights in Apple
2

Mission
Statement
Apple creates Macs, which is one of the
best personal computers in the world,
along with the Operating system X, iWork
& ilife and other professional software.
Apple is the leader in digital music
revolution with its Ipod, ITunes & Online
store. Apple has completely revolutionized
iPhone and App store, and is set on a
mission to define the future of mobile
media with the use of Ipad(David & David,
2016) 3

Importance of Mission
Statement
▪ Apple as a company keeps on changing its Mission
statement according to the changing industry dynamics
and the technological landscape(Babnik et. al., 2014).
▪ The mission statement of Apple is an indication of what
the company does and its future business strategies.
▪ It defines the future state of the company, and establishes
its current product offering.
▪ The mission statement of company becomes the culture
of the entire organization(Campbell & Tawadey, 2016).