Strategic Planning of Apple Incorporation - Long Term Planning for Business Expansion

This presentation focuses on the strategic planning of the top management of Apple Company. It provides long term planning for expansion of the business. It assists in improving the existing work performance of company and mitigating the process issues. The presentation covers topics such as strategic planning of Apple, competitive advantage, core competency, vision and mission, strategic initiative plan, employee development plan, Christian perspective, business plan, global consideration, strategic alliance, analysis, recommendation and references.

Strategic planning of Apple
incorporation

INTRODUCTION
This presentation focuses on the strategic planning of the top
management of Apple Company.
It provides long term planning for expansion of the business.
It assists in improving the existing work performance of
company and mitigating the process issues.

STRATEGIC PLANNING OF APPLE
• Entering into the strategic alliance with other
organization.
• Injecting more capital in the business process to
expand the business operation.
• Re-engineering of existing value chain activities.
• Hiring of more experts staff to improve the business
performance.

UNDERTAKEN STRATEGIC PLAN OF APPLE INCORPORATION
• Use of product life cycle method to grab the more
potential market.
• Create the demand for its product by using the
advance technologies in its existing products.
• Render best quality of pre and after sales services.
• The ultimate object of company is to satisfy the
clients.

COMPETITIVE ADVANTAGE OF APPLE
• It benefits its process from its economic of scale.
• It has strong international brand image.
• It follows the competitive product differentiation
strategy to win over the market.
• It follow the product life cycle stage to beat the
competition in market.

CORE COMPETENCY OF APPLE
• Established strong brand image.
• High turnover and international business units.
• Strong after sale services
• Standards products sell and consistent product
development

ARISE OF COMPETITIVE ADVANTAGE FROM THE STRATEGIC PLAN
• It will strengthen the work process of Apple and
distinguish itself from the other rivals in market.
• The research and development department will be
more motivated to develop new invasion in Apple’s
current offering.
• It will allow Apple to enter into customize world
where it could lower down its products price to
reach the potential clients.

VISION AND MISSION OF APPLE COMPANY TO PROMOTE THE SOCIAL
WORKS.
• Christian perspective focuses on the development
of the business for the better satisfaction of
stakeholders.
• The Mission of Apple is to designs Macs, the best
personal computers in the world, along with OS X, I
Life, iWork and professional software.
• It promote the advancement of the technologies to
take the world one step ahead.
• The vision of company is to satisfy clients needs
through its innovative products in market.

STRATEGIC INITIATIVE PLAN OF APPLE
• The main strategic initiative plan of Apple is to
install advance features in its products.
• It promotes all new feature and technologies in its
products.
• It endeavoured towards satisfying clients needs by
offering best quality products on international level.
• It follows standards products in market.

APPLE’S VISION AND MISSION SEEK TO PROMOTE GREATER SOCIAL
GOOD.
• Christian perspective emphasis upon the whole
satisfaction of all the stakeholders instead of one.
• Apple’s vision is to satisfy clients need through the
best quality products.
• It promotes employees' oriented work culture to
push creativity and innovation.

EXPANSION OF BUSINESS
 Tapping the new market (Market development)
 Increase the sales of its product by using the product development
strategy
 Implementation of penetration strategy
 Setting new strategic alliance on the international market to tap the
potential clients.

BENEFITS TO APPLE BY USING PROPER
STRATEGIC PLANNING
 It will assist organization to upgrade its technologies
in timely manner.
 Company could easily tap into new market with its
product development and market development
strategic program.
 It will give the systematic approach to implement
proper strategies in the business.

EMPLOYEE DEVELOPMENT PLAN
 Improve the current job skills, and learning program
for employees.
 Based on the Goal setting, awareness, reflection and
strengthen of employees, set the strategic planning
for organization growth.
 It give leadership, employee training program and
new working structured program to increase the
effectiveness of the organization performance.

CHRISTIAN PERSPECTIVE.
 Establish the organization development with the
welfare of the stakeholders.
 Apple promote the high quality products and
services for the better satisfactions of clients.
 Christian perspective will render the possible
development in the value chain activities of Apple to
offer clients oriented services.

RESPONSIBILITY OF APPLE AS PER THE
CHRISTIAN PERSPECTIVE.
 Establish the ethical standards to beat the rivals in
the market.
 Follow product differentiation strategy to overcome
the issues and challenges of the market.
 Apple develops clients oriented products and follow
proper corporate social responsibilities.

BUSINESS PLAN OF APPLE
 Comply with the all the applicable rules and
regulation.
 Introduce the new product life cycle to win over the
market
 Donate the funds and promote the social events
 Follow proper ethical code of conduct in its process
and marketing plans.

ACCOMMODATE APPLE’S RESPONSIBILITIES
TO THE GREATER SOCIAL GOOD,
 Set independent standards and rules for the
employees in the process.
 Promote employees towards creation and innovation.
 Ethical busienss practice and promoting business
organization.
 Follow standards working rules to set equal quality of
its products on international level.
 Set code of conduct for employees for promoting
ethics and sustainability.

LEADERSHIP IN THE STRATEGIC PLANNING
 Each process of the Apple will be accustomed to act
by the separate line managers.
 Employees will be left to take independent decisions
with a view to promote innovation and creation.
 Proper training and development program is
undertaken by the Apple to make its business clients
oriented.

LEADERSHIP ENCOURAGE INNOVATION
 Apple has been introducing reward systems such as
incentives, DIP plans and bonus to employees who
come up with the advance technical working.
 More than 5 billion investment of Apple is made in its
research and development department for the
innovation and creation of technical features.
 Separate leaders and experts IT staffs are hired to
promote subordinates in the research and
development department to develop innovative
features.

ROLE OF LEADERSHIP IN STRATEGIC
PLANNING
 Leader of Apple will be sub divided as per the its
different business units.
 Each and every employees would be motivated for
innovation in business by their line managers.
 Proper reward system and moral support would be
given by leaders in the implemented strategic
planning
 The strategic planning will focus on the re-
engineering of process and expanding the business.

ETHICS, COOPERATE SOCIAL
RESPONSIBILITY, AND SUSTAINABILITY.
 Ethics- Apple follow the proper guidelines and code of
conduct in its business process.
 CSR- It pays good amount of tax and also contribute
towards the social welfare and economic development.
 It donates funds and sponsor various sport events for
the betterment of society at large.
 Sustainability- it endeavored towards using advance
technologies in its existing features.
 Apple makes efforts to satisfy its clients to their
optimum level.

GLOBAL CONSIDERATION IN STRATEGIC PLAN
 The developed strategic plan will meet the existing demand
of the domestic and international market.
 Apple Company followed standardized strategy to win over
the market.
 It will offer same quality of its products throughout the world.
 Re-engineering of its existing work will increase the
effectiveness of the communication between all of its
business units.
 It will also strengthen the after sales services of Apple on the
international level.

STRATEGIC ALLIANCE WITH THE
OTHER ORGANIZATION
• Apple needs to enter into strategic alliance with the
other online sellers to reach the potential clients on
international level.
• It will have to develop its on online channel to sell its
products and services to clients.
• Use of advance cyber computing enterprises resources
planning will increase its overall sales and clients
satisfaction.

ANALYSIS OF THE STRATEGIC PLANNING
• Apple needs to arrange proper capitalization method to
promote its business.
• Long term planning will strengthen the research and
development department of Apple to promote
innovation in its business.
• Company could re-arrange its business to increase its
existing quality of services.
• Tapping new market by using its new product
development strategy.

RECOMMENDATION
• It should focus on the new market by setting new joint
venture and strategic alliance with other existing
organization.
• It will help Apple to tap new international market.
• The main focus of company should be to maintain
advance features in its upgraded technical products
such as smart phones, I-Pad and other electronic media.
The strategic decision should be taken by the top
authority after analysing the proper information.

REFERENCES
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CONCLUSION
• Apple incorporation needs to inject more capital in its
business.
• It has to hire more experts staff to increase the overall
effectiveness of the employees.
• Using of product life cycle will be the most effective
strategy to maintain the demand of its product in
market.
• Strategic management of Apple will save it from all the
long term losses in determined approach.