Apple's Trading Strategy for iPhone: An Overview

This research paper provides an overview of Apple's trading strategy for iPhone and its effectiveness. It also discusses the company and its products.

Running head: ENGLISH RESEARCH PAPER
English Research Paper
Name of the Student:
Name of the University:
Author Note:

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Executive Summary:
The paper gives an overview on the strategies of trading adopted by a company for
one of the products. The company chosen here is Apple. The paper thus puts forward a brief
description of the company along with its products. There is also a discussion on the trading
strategy and the level of its effectiveness.
.

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Table of Contents
Introduction:...............................................................................................................................3
About the Company and Its Products:.......................................................................................3
Apple’s Trading Strategy for iPhone:........................................................................................3
Conclusion:................................................................................................................................4
References:.................................................................................................................................4

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Introduction:
The paper is a discussion on the trading strategies adopted by the company for one of
its products. Through the paper one will be able to understand whether such strategy is
effective or it leads to a complete failure. The company chosen here is Apple Inc. The paper
gives an overview about the company and its products.
About the Company and Its Products:
Apple Inc is a multinational company found by Steve Jobs in the year 1986 based in
Cupertino, California. The company develops, designs and sells primarily consumer
electronic products (Apple). The company also develops various online services and
computer software. The hardware products include iPhone, Mac personal computer, iPad,
iPod, Apple TV, Apple Watch and smart speakers. Apple software however includes
operating systems like macOS and iOS, media players like iTunes, Safari web browser, the
productivity and creativity suites like iLife and iWork along with professional applications
that includes Final Cut Pro, Xcode and Logic Pro. Apple represents the largest company in
the world in terms of information technology with a valuation of around US$700 billion.
Apple’s Trading Strategy for iPhone:
Apple has always shown a profit in its trading shares over the years but the trend
seems to likely break in the present years. This is because the launch of iPhone 8 has shown a
slower sale of smart phone, decline of growth at the higher end, limited penetration of market
share in the emerging markets and elongation of the refresh cycles of the smart phone thereby
affecting those who bought stocks based on anticipation trade (Khan et al.). Moreover, hard
times overlook the iPhone sales in the developed markets of United States and Europe due to

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saturation of ownership. On the other hand, developing markets like India and China also
shows a trend towards cheaper phones.
Conclusion:
The paper ends with a discussion on how the trading strategy for iPhone will prove to
be ineffective in future years. The Apple product presently faces many growth challenges
which are reflected by its trading stocks.

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References:
Apple. Apple. N.p., 2018. Web. 12 Feb. 2018.
Khan, Usman Ali, Mohammd Noor Alam, and Shabbir Alam. "A critical analysis of internal
and external environment of Apple Inc." International Journal of Economics, Commerce and
Management 3.6 (2015): 955-961.