Assignment on Apple’s Iphone PDF
10 Pages2449 Words169 Views
Added on 2021-03-10
Assignment on Apple’s Iphone PDF
Added on 2021-03-10
ShareRelated Documents
Running head: APPLE’S IPHONE1Apple’s IPhonesAishath Shaahy Habeeb (B1701886)Aibakht Bissenova (B1700795)Vanessa Law Houi Lam (B1701167)HELP University
APPLE’S IPHONES2SummaryApple Incorporated, commonly known as Apple, is without any doubt one of the mostpopular and successful software technology companies in the world at the moment. Apple is mostly popular for its iphones, macbooks and apple watches which are creatively innovated and updated to the taste of the technologically globalised societies of the world. The handphones created by Apple, commonly known as iPhones, are definitely the most trending and sensational handphones in today’s world. It is most popular for its easy interface, high quality camera and good social networking applications. Apple is ranked 9th place in the fortune global 500 with a whopping $215,639 million as their revenue for the year 2017 (Fortune, 2018). For this reason, we would like to choose Apple and their iPhones as our choice of company and product. It is of common knowledge that a handphone does not gain popularity and excel economically only due to its physical features. One of the most important things for anyproduct is its complementary goods. According to dictionary(2018) , complementary products are products which are closely related to each other and are usually used together but are sold separately. In the case of Apple iPhones, some of the complementary products that could be listed are the iPhone charger, headphones and applications. The charger and headphones are produced by Apple and it comes with the handphone as a package. However, some of the iPhone applications are made through third parties and these applications have a significant influence on the demand for the iPhone. According to Stolyar (2018) the best iPhone apps right now include Google, Google chrome, Facebook, Youtube and Instagram. These trending applications are used by thousands for daily productivity and entertainment and it is not only used by iPhone users. Hence, Apple is highly reliant on these software engineers to develop and innovate their apps to increase the sales of iPhones. Handphones have become a centre of globalisation and no matter which sector we are working in, having
APPLE’S IPHONES3a reliable and up-to date phone is of utmost importance and this is exactly what iPhones provide us with. Apple launches a new phone every year, not only with innovative exteriors but they make sure the new phones fix any previous glitches from any apps that consumers normally use. Having a handphone with no application is near to useless which is why Appleensures to provide us with the best complementary applications that they possibly could. In the 21st century we are living in a world which is highly competitive in all ways. Ifwe look at business sectors, firms are constantly trying to beat their rivals by providing consumers with better quality products or services at best prices. Due to the high competition the amount of substitute goods in the economy has increased. Substitute goods are products that are quite similar to each other and can satisfy the same functions for a consumer. The hand phone industry is very competitive and Apple iPhones have always been a product of interest. The competitors for iPhones changes with every new release as competing firms takethe new iPhone as the benchmark and try to add the features of iPhones to their handphones to increase the demand for their product. The latest iPhones released were iPhone 8, iPhone 8 Plus and the sensational iPhone X. For these iPhones currently some of the competing substitutes are Samsung Galaxy 8, Samsung Galaxy Note 8, OnePlus 5, Nokia 8, Google Pixel Xl and Sony Xperia XZ Premium (Field, 2018). These handphones an only duplicate some features of Apple iPhones such as the exterior and the camera quality. They advertise their handphones as phones better than iPhones when in reality the quality of the phones are lower than that of apple products which enables them to sell it in a lower price. However, price and demand of goods and services are inversely proportional and as consumers most ofus will prefer the cheaper one and for this reason the above mentioned products are currently seen as the substitutes for the iPhones.Scarcity represents as an economic issue faced when there is unlimited human wants in a world of limited resources. Because of the inadequate resources, not all human wants and
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Competitive Strategy of Apple and Samsunglg...
|7
|1498
|156
Demand and Market Equilibrium of Apple iPhone: A Studylg...
|12
|3176
|426
Compare the Business Models and Areas of Strength of Apple, Google, and Microsoft?lg...
|3
|765
|15
Information System Report: Impact of ITlg...
|4
|789
|86
Case Study in Marketing Managementlg...
|6
|1017
|70
Marketing Communication of Apple | iPhonelg...
|10
|2518
|240