Application of Strategy Models

Application of Strategy Models 1
Application of Strategy Models
By (Name)
Course
Professor
Holmes Institute
City and State located
Date

Application of Strategy Models 2
Executive summary
Amazon is a successful company, and it has the goal of innovating products that will
enable them to make sales on the commodities available at their stores. With the launch
of Amazon Kindle Fire the consumers of the tablet with getting the opportunity to
entertain themselves with the various games, TV channels, music and magazines.
The product targets three consumer segments, the readers, media consumers including
music and movies and the travellers. Although Amazon Kindle Fire is a good
commodity, it still faces competition in the market. With the competition, the product
only has a small share in the market. Amazon has some strategies in place to boost the
sales of Kindle Fire which will enable them to earn profits as an organisation.

Application of Strategy Models 3
Table of Contents
Introduction....................................................................................................................................4
Summary of the case study.....................................................................................................4
Business strategy..........................................................................................................................4
Competitive dynamics..............................................................................................................5
Corporate Strategy....................................................................................................................5
Strategy management theory......................................................................................................5
Acquisitions and Structure...........................................................................................................6
International Strategy...................................................................................................................6
Cooperative Strategy....................................................................................................................7
Sustainability..............................................................................................................................7
Conclusion.......................................................................................................................................7
References.....................................................................................................................................8