Application of Strategy Models

Application of Strategy Models
By (Name)
Course
Professor
Holmes Institute
City and State located
Date

Summary of the case study
 The case study is about how Amazon introduced the Kindle Fire tablet
to the market and how the product has been since its launch.
 From the reading, the product has three target segments which target
the users who love reading, the gamers and those who love
entertainment.
 Kindle Fire has an absolute advantage over their rivals as they offer
distinguished services.
 The tablet also helps their users to purchase and download books
that they can read, and it is specifically designed for reading.

Summary of the case study
 The case study also shows how Jeff Bezos has been influential in the
growth of Amazon and how his attributes led to the innovation of the
product.
 Amazon entertains the users if Kindle Fire by the subscription they
have.
 Jeff Bezos is an influential man, and through his innovation, his firm
has enabled the company to make some huge amounts of profits

Business strategy
 Amazon came up with strategies to ensure that the Kindle Fire will
attract more sales.
 Some of the strategies implemented is giving a one-month
subscription to Amazon prime in a bid to encourage the customer to
integrate with the ecosystem content of Amazon.
 One a consumer purchases the tablet; then they get the opportunity
to enjoy these features. The prime subscribers can access up to
13,000 movies for free.
 Amazon Kindle Fire offers its users an efficient e-reader, and this
gives them an edge over their rivals