Business Framework and Stakeholder Analysis of Spark New Zealand

Running Head: Applied 0
Bachelor of Applied Management

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Introduction
Spark is New Zealand's key provider of digital and communications services, which
provides customers with Internet, mobile communications, and fixed line services. It was
established after the privatization of the New Zealand Post Office in 1987 and 1990. It is
divided into three parts by the administrative department, namely telecommunications retail,
chorus, and telecommunications wholesale. Spark concentrates on moulding its services
around the needs as well as preferences of its clients ranging from households and the small
business in New Zealand entirely. It offers its clients with the ICT solutions in the nation and
desire to assist its clients by delivering them with the competitive edge through innovative
solutions ("Spark NZ", 2019).
The organization is focussed on offering total communication coverage to an
individual or small business. It involves a range of data, content, and voice services to its
clients through cooper & fibre broadband, WiFi zones, 3 G and 4 G connections around the
nation. The Spark Digital provides ICT solutions to its clients to fulfil the needs and
preferences of the rapidly globalized world. It connects a section of the organization delivers
the clients with telecommunication services and assists the organization for several tasks
involving procurement, provisioning, leasehold property, and credit collections (Zanker,
2017). Digital technology can make a progressive influence on our country economic and
social well-being by allowing more connected, stronger, and safer societies, enhancing health
outcomes and provides more opportunities to people of all ages. It is stated that currently,
Spark is the largest telecommunication company in the nation. In addition, it is a provider for
most of the telecommunication services such as mobile network, installation & equipment
facilities, broadband, IT consultancy, and procurement, WiFi, and execution facilities
(Harvey, 2018).
The organization mainly concentrates on digitalizing its operation in order to decrease
its maintenance cost and improve its coverage area in New Zealand. They have made a clear
future strategy to convert for the digital age and concentrated hard on resetting, stabilizing on
business, and process efficiencies (Yu, Mahanti & Gong, 2016). In this report, the discussion
has been concentrating on identifying the environment, in which business entities scrutinize
& operate the nature of shareholders, and the ethical behaviour of industries in New Zealand.

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The first part is the business framework, which is providing an overview of the factors
that assist in developing the business entity i.e. vision, mission, strategy, partnership,
corporate governance, and values. In addition, it also covers the evaluation of core
capabilities, which assist in offering the company a competitive advantage over other
businesses. The second part is the shareholder and ethics, which will assess the significance
of internal as well as an external shareholder to the company. Moreover, the discussion has
also been made on the ethical behaviour in respect of the organization with the sustainability
practices.
Business Framework
The factors that assist to generate the business entity are vision statement, mission
statement, governance, partnership, strategy, and values. They assist in guiding the behaviour
of people and deliver a diverse set of instruments as well as demand to survive in the
competitive telecommunication industry.
Vision statement- A vision statement identifies where the company intends to be in the
future and meet the needs as well as preferences of the shareholders. It stated the aspiration
and demands for the future in order to encourage people through great digital and
communication services. Spark New Zealand is the largest service provider of
telecommunication services as their products and services involve value and recognition,
which is generating offering around the world. The vision of the Spark is to become the
partner of the choice offering combined value-adding services that enhances digital and
telecom experience. Their vision is to change the manner companies approach their human
resource strategies. They believe in a world where the environment is accurately designed &
implemented human resources strategies, and every employee is involved to their full
potential (Paterson, 2016).
Mission statement- It is stated that the mission statement defines what the company needs to
do to attain the vision. The vision, as well as mission statement, must support each other and
generates value for the market or the larger community. It involves three major components
i.e. statement of the vision or mission of the organization, statement of objectives, and core
values that improve the behaviour and acts of the personnel. Spark has a mission of
connecting and encouraging individuals and communities, which assist in the advancement of
New Zealand through evolving telecommunication centres of excellence for attractive jobs.