Applied Business Research Assignment

Running Head: APPLIED BUSINESS RESEARCH
The impact of employee engagement in increase the organizational performance
of The Countdown, 246 Fenton Street, Victoria, Rotorua, 3010

APPLIED BUSINESS RESEARCH
2
Table of Contents
Introduction............................................................................................................... 3
Research Background............................................................................................... 3
Research question.................................................................................................... 3
Project design (method)................................................................................................ 4
Introduction............................................................................................................ 4
Philosophy of research.............................................................................................. 4
Approaches to research.............................................................................................. 4
Strategy for research................................................................................................. 4
Designing of project................................................................................................. 5
Data gathering technique............................................................................................ 5
Procedure of Sampling.............................................................................................. 5
Data analysis method................................................................................................... 6
Project implications..................................................................................................... 6
Ethical approval.......................................................................................................... 6
Timeline................................................................................................................... 7
Own Learning............................................................................................................ 7
References................................................................................................................ 9

APPLIED BUSINESS RESEARCH
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Introduction
Employee engagement is a motivational aspect of the business because it directly influences
the performance of an organization. The employee engagement can be used as a strategy in
the workplace due to increasing the engagement of workforces for achieving the organization
goal. Employee engagement is significant as it supports to connect the workforces
emotionally to the vision of the company. It helps the organization to improve their
operational activity and gain its productivity for the long term. It can also be possible by
generating the knowledge about the employee engagement. For sustain in the marketplace, an
organization has needed to improve their skills about the employee engagement to improve
the performance of business (Kehoe, et al., 2013).
Research Background
The research subject is’ to analyze the impact of employee engagement on the performance
of Countdown’. In the existing business, the Countdown needs to concentrate on the
employee engagement to increase the contribution of an employee in the organizational
activity. As a result, Countdown can improve their performance systematically. In addition,
the employee engagement works as a motivational factor that supports the achieving of the
objectives of the company. The employee engagement depends on some elements such as
employee satisfaction level, organization attitude regarding the workforces, and working
environment. Investment in the human resources department can support to an organization
for improving their productivity systematically (Karatepe, 2013).
Research question
 What is the relationship between the employee engagement and organizational
performance?
 How engaging employees are used for the purpose of enhancing the performance of
The Countdown?