Innovation and Enterprise: Benefits of Innovative Idea and Proposal for a Detox Drink

Innovation and
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Innovation Theory.......................................................................................................................1
Idea Generation...........................................................................................................................2
TASK 2.......................................................................................................................................4
Proposal for innovative product or service.................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In this competitive and dynamic market era every organisation are looking for many ways to
take competitive advantage for their growth and market survival goals achievement. So,
innovation and idea generation is regarded as armoury tool for modern business this is because it
is the creative process where is passing through development, generation and communication of
the new phenomenal idea and concept which can be groomed in the innovation strategy for the
business. Britvic is a British best soft drink brand which is offering variety of soft drinks that
including Robinsons tango, fruit shoot comment J2O and various product (Haryati and et. al.,
2021). However company is being criticised that they are not coming up with a new concept
which is the core missions of the business to offer something that is far beyond imagination of
others hands the enterprise is using the innovation concept and product and process development
and they are coming with new product concept that is detox drink which is also organic soft
drink for the company. innovation objective the concept of idea generation and disruptive theory
of innovation would support them to commercialise their new innovative product in the target
market. So, following report will demonstrate benefits of innovative idea in reference to Britvic
bye throwing knowledge on the relevant theories of innovation and idea generation for their new
product concept. Also, following report explaining how then that proposed idea old be benefited
with the help of preparation of proposal that also include the justification of the idea, target
audience and marketing strategy for the commercialization of the product.
TASK 1
Innovation Theory
Innovation is always phenomenal concept for the company success and for the change
management this is because innovation can also be found business change model the process to
make changes in the business model. Innovation create the ore more efficient product and idea
we support the company to grow with the changing market trend. Disruptive theory of
innovation is the most widely Used theory of innovation which is also known as innovation
dilemma text plane how the large and the well established company are being overtaken by the
small organization like Britvic with dad phenomenal concept of disruptive innovation idea (He,
Probert and Phaal, 2018) Uber is a perfect example of disruptive innovation as a business
concept totally shut down the business off the traditional taxi, hands disruptive innovation theory
1