This presentation discusses the importance of promotional techniques in business and how to measure the success of a promotional campaign. It covers various methods used in promotion, the importance of branding, and current trends in promotional methods. References and bibliography are also provided.

Unit 4.5 Applying Promotional Techniques

Give a presentation on the role of promotion in achieving business objectives and the range of methods used, targeting new students interested in the course. Research and accurate information required. Evaluate an existing promotional campaign and plan a future campaign.

This document provides instructions on how to apply promotional techniques. It includes sections on choosing the right techniques, planning a promotional campaign, and executing and measuring the results of the campaign

Applying Promotional Techniques

Kankakee Community College

international Business Analysis- Doc

Advertising and Sales Promotion

This presentation discusses the integrated marketing communication strategy of Hungry Jack's, a leading food and beverage company in Australia. It covers the communication mix, target audience, use of technology, and campaign evaluation methods. The presentation also includes an analysis of Hungry Jack's advertisement by Australia Clemenger BBDO.

Pangasinan State University

Integrated Marketing Communications for Hungry Jack's: A Case Study

This presentation discusses the developing trends in food marketing, specifically direct marketing communication and social media marketing. It also covers the challenges, opportunities, and threats for each trend. Direct marketing communication involves personalized marketing techniques, such as email marketing, for establishing a direct relationship with consumers. Social media marketing enables food companies to reach global consumers in a time and cost-saving manner. The presentation includes references for further reading.

Hartpury University and Hartpury College

Marketing

Food Marketing: Developing Trends in Direct Marketing Communication and Social Media Marketing

Presentation

I   want     to    make    asigment for.    school

Marketing in Travel and Tourism

PowerPoint Presentation

Trends, Networks And Critical Thinking

Integration And Coordination of Communication Channels

HOTEL RESTAURANT and MANAGEMENT

This study explores the relationships between two central elements of marketing communication programs — advertising and sales promotions — and their impact on brand equity creation. In particular, the research focuses on advertising spend and individuals' attitudes toward the advertisements. The study also investigates the effects of two kinds of sales promotions, monetary and non-monetary promotions. Based on a survey of 302 UK consumers, findings show that the individuals' attitudes toward the advertisements play a key role in influencing brand equity dimensions, whereas advertising spend for the brands under investigation improves brand awareness but is insufficient to positively influence brand associations and perceived quality.

Applying Promotional Techniques

End of preview

international Business Analysis- Doc

Integrated Marketing Communications for Hungry Jack's: A Case Study

Food Marketing: Developing Trends in Direct Marketing Communication and Social Media Marketing

Marketing in Travel and Tourism

Integration And Coordination of Communication Channels

Examining the role of advertising and sales promotions in brand equity creation

Applying Promotional Techniques

End of preview

international Business Analysis- Doclg...

Integrated Marketing Communications for Hungry Jack's: A Case Studylg...

Food Marketing: Developing Trends in Direct Marketing Communication and Social Media Marketinglg...

Marketing in Travel and Tourismlg...

Integration And Coordination of Communication Channelslg...

Examining the role of advertising and sales promotions in brand equity creationlg...

international Business Analysis- Doc

Integrated Marketing Communications for Hungry Jack's: A Case Study

Food Marketing: Developing Trends in Direct Marketing Communication and Social Media Marketing

Marketing in Travel and Tourism

Integration And Coordination of Communication Channels

Examining the role of advertising and sales promotions in brand equity creation