Applying Promotional Techniques

This presentation discusses the importance of promotional techniques in business and how to measure the success of a promotional campaign. It covers various methods used in promotion, the importance of branding, and current trends in promotional methods. References and bibliography are also provided.

APPLYING PROMOTIONAL
TECHNIQUES(TASK 1)

INTRODUCTION
Right promotion is necessary for the new project. With
the help of this customers can easily know about the
new things. Promotion activity include online
marketing, advertisement and shopping outlet etc. It is
a voice of the company which are sent by various
output to the customers.

Promotion aim for the business
 Build awareness
 Create interest
 Provide information

How the success of a promotional
campaign is measured
 Website Analytic
 Phone Call Tracking
 CRM Sales Tracking

Regulation of promotional activities
In promotion techniques hotel industry have to follow
some regulation on market promotion. Regulation are
based on the display, samples and advertisement etc.
promotion activities does not include some things
which are;
 Product repetition
 Price list
 Accuracy
 Scientific evidence
 Inquiry information

Promotional methods used by business
 Advertisement
 Online marketing
 Magazine

Importance of branding in promotion
 Customers have more trust on brands as compare to
other companies.
 Brand promotion also provides the information
about the prices,uses and quality.
 Brand promotion contains low promotion cost and
good in economic scale.
 Product may be fall but the brand can easily handle
all the negative aspects which hare related to the
competitive world.

Current trends in promotional methods
 3D printing
 Push messages
 Sandwich man
 Paper outlet
 Demo-Van operation

References
Adiele, C., 2011. Towards promoting interactivity in a B2B web community. Information Systems Frontiers.
13(2). pp.237-249.
Boyland, E. J., Harrold, J. A. and Halford, J.C., 2012. Persuasive techniques used in television advertisements
to market foods to UK children. Appetite. 58(2). pp.658-664.
Carley, M., 2013. Rational Techniques in Policy Analysis: Policy Studies Institute. Elsevier.
Goodall, B. and Ashworth, G., 2013. Marketing in the Tourism Industry (RLE Tourism): The Promotion of
Destination Regions. Routledge.
Hebden, L., King, L., Kelly, B. and Innes-Hughes, C., 2011. A menagerie of promotional characters: promoting
food to children through food packaging. Journal of nutrition education and behavior. 43(5). pp.349-355.
Huang, R. and Sarigöllü, E., 2012. How brand awareness relates to market outcome, brand equity, and the
marketing mix. Journal of Business Research. 65(1). pp.92-99.
Kim, J. H. and Hyun, Y. J., 2011. A model to investigate the influence of marketing-mix efforts and corporate
image on brand equity in the IT software sector. Industrial Marketing Management. 40(3). pp.424-438.

Bibliography
 http://www.yourarticlelibrary.com/business/11-important-techniques-of-sales-promotion/1119
/
 http://yourbusiness.azcentral.com/promotional-campaign-aims-objectives-12615.html
 http://www.ehow.com/info_8202221_promotional-campaign-aims-objectives.html
 http://www.retailtouchpoints.com/cross-channel-strategies/174-5-new-promotional-trends-
emerge-as-retailers-launch-early-holiday-sales-offers

THANK YOU