User Interaction Evaluation of Argos vs Rakuten

Running head: USER INTERACTION EVALUATION OF ARGOS VS RAKUTEN
USER INTERACTION EVALUATION OF ARGOS VS RAKUTEN
Name of the Student
Name of the University
Author Note

1USER INTERACTION EVALUATION OF ARGOS VS RAKUTEN
TABLE OF CONTENTS
Interactive system & its users....................................................................................................2
Use cases....................................................................................................................................3
Evaluation methodology............................................................................................................4
Evaluation..................................................................................................................................6
Findings & summary:...............................................................................................................12
Bibliography:............................................................................................................................14
Figure 1: Use case of Online Shopping Websites...................................................................3

2USER INTERACTION EVALUATION OF ARGOS VS RAKUTEN
Interactive system & its users
HCI (Human Computer Interface) has proved itself to be one of the most innovative
technological advancement of the current era. HCI has adopted many different mode and one
of them is the HWI (Human Website Interaction). The objective of the deemed report is to
evaluate two e-commerce website. To attain the discussed objective, the paper has considered
argos.co.uk & rakuten.com as its subject. Both of the subjects are e-commerce shopping
websites however, there offerings are mostly similar to each other. The reason for selecting
websites with same offering lays on the fact that it will be a justifiable competition. While the
first subject (Argos), has its focus on general requirements of day to day life such as clothing,
home appliances & decorative for all age groups. On the contrary, the second subject is
popular for its gaming & relevant offering, even though it offers all the needed services such
as clothing, electronics and others. Argos is popular among a mass group of shoppers while
Rakuten gains its most of the traffic from the game & electronics lovers. The report will
evaluate & compare the usability, functionality, visibility, interface and other crucial factors
of the websites.

3USER INTERACTION EVALUATION OF ARGOS VS RAKUTEN
Use cases
Figure 1: Use case of Online Shopping Websites
(Source: Created by Author using MS Visio)