Article on Market Segmentation and Target Market of Shebah

Added on -2020-02-24

| 6 pages| 1034 words| 141 views

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Running head: MARKET SEGMENTATION Market SegmentationName of the StudentName of the UniversityAuthor Note
1MARKET SEGMENTATIONTable of ContentsBackground:...............................................................................................................................2Market Segmentation:............................................................................................................2Geographic Segment:.........................................................................................................2Demographic Segment:......................................................................................................2Behavioural Segment:........................................................................................................3Target Market:........................................................................................................................3Differentiation and Positioning Strategy:...............................................................................3Conclusion:................................................................................................................................4Reference:..................................................................................................................................5
2MARKET SEGMENTATIONBackground:Shebah is the first Australian female rideshare service that offers safe and peacefulride to the women and children. The organization provides its service to the various parts ofthe country and its outskirts, such as- Melbourne, Geelong, Sydney and Brisbane and so on.The organizational leaders are putting their tireless effort to expand their area of service.Shebah has started its journey in March 2017 (shebah.com.au 2017).The following article has concentrated on the market segmentation and target marketof Shebah.Market Segmentation:The market sector of Shebah can be segmented in three different sections, such as:Geographic Segment:Geographic areas of the rider plays major role in this aspect. Women or Children wholive in the outskirts or isolated areas need to rely on the normal cab to reach to theirdestination at night, which often lead them to meet many deadly consequences (Hietanen2014). The Shebah service will be beneficial for them. They can easily rely on this serviceand reach their home safely on time.Demographic Segment:Secondly, market sector can be segmented o the basis of the age, gender, income aswell. Shebah is mainly started to provide service to the women and children. Women andchildren often become the victims of various kinds of criminal activities. Thus, workingwomen who rely on the unknown cab to return home from their workplaces can easily availthe service of Shebah. At the same time, kids who travel alone or return from school alone

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