ASDA Case Study Solution

Proposal

Table of Contents
TOPIC..............................................................................................................................................3
1. PROPOSAL DESCRIPTION......................................................................................................3
2. RESEARCH AIMS AND OBJECTIVES...................................................................................3
3. LITERATURE REVIEW............................................................................................................4
4. CORPORATE STRATEGY CONCEPTS RELEVANT TO CORPORATE PERFORMANCE
..........................................................................................................................................................5
5.METHODOLOGY.......................................................................................................................5
6. GANTT CHART.........................................................................................................................6
REFERENCES................................................................................................................................8

TOPIC
“To ascertain the issues related to gender gap and its impact on employee motivation
within workplace. A study on ASDA.”
1. PROPOSAL DESCRIPTION
Employee motivation is the methods for motivating employees for action and efforts
related to work activities. It is energy level, creativity and commitment which company workers
bring at jobs (Aditjandra, Cao and Mulley, 2012). It is very important for entity to provide
motivation to their work so that both organisation as well as individual goal and objectives can
be achieved. In order to increase motivation among worker, company can provide perks,
facilities, to increase their performance and productivity. The given proposal is based on ASDA
which is currently facing issues related to employees. The women workers working in ASDA
has filed case against organisation where they was discrimination among pay between male and
female. The male employees working in same position got high pay as compared to female. In
order to resolve, research aim and objectives has been made to motivate workers.
2. RESEARCH AIMS AND OBJECTIVES
Research Aim:
“To ascertain the issues related to gender gap and its impact on employee motivation
within workplace. A study on ASDA.”
Research objectives:

 To identify the issues related to raise gender gap within ASDA
 To ascertain the impact of equal pay legislation on organisational policies and employees
of ASDA
 To evaluate factors that need to be considered by ASDA while developing corporate
strategy to motivate its female workers
Research Questions:
 What are the main issues which raise gender gap within ASDA?
 How equal pay legislation impact on organisational policies and employees of ASDA?
 Which factors need to be considered by ASDA while developing corporate strategy to
motivate its female workers?
3. LITERATURE REVIEW
A literature review is also called narrative review which includes knowledge from
substantive findings and theoretical as well as methodological contributions of particular topic.
Issues which raise gender gap within ASDA
As per BBC report given by Kamal Ahmed, it has evaluated that there were issue arise in
ASDA related to gender gap. More than 1000 women claimed that they did not get same pay as
male are getting being their job is of same value and position. There was difference in pay as
women worker could be compensated six years of back pay. ASDA mentioned that they follow
policies for equal pay and treating all staff equally. After fighting against it also there was 19.7%
gap between male and female earning if measured in terms of hourly (Asda faces mass legal
action over equal pay for women, 2019).
Impact of equal pay legislation on organisational policies and employees of ASDA
According to business advice report (2019), it has said EU law was placed which ensure
principle of equal pay between male and female workers when equal value is applied. It is
effective in UK in which it can relied on employee against public and private sector. Equality act
2010, where staff seek contract in terms of equal base for doing work. This helps in increasing
productivity of organisation in smooth manner (What implications does the Asda equal pay
ruling have for business, 2019).
Factors that need to be considered for developing corporate strategy to motivate its female
workers

According to Roy Saunderson (2019), the factors that need to be considered for
developing corporate strategy to motivate its female workers area are as follows:
Reward Equally and fairly
It is very important factors that need to be considered. Here, deserving worker should be
awarded, increase in pay and providing benefits to motivate them. ASDA can consider such
factors for increasing efficiency of workers and organisation. They can establish qualitative
criteria in order to evaluate awards and performance.
Respect and Courtesy
Each and every women working in an organisation need to be respected and treated in
better manner. This helps corporate for achieving their set goal and objectives. ASDA need to
consider such factors for motivating their staffs and workers so that employees feel respected to
work in organisation (Top 10 ways to motivate women in your workforce, 2019).
4. CORPORATE STRATEGY CONCEPTS RELEVANT TO CORPORATE
PERFORMANCE
Corporate strategy is strategic plan which clearly define goal and ways for achieving
strategic management. It is important for organisation to implement and make strategy which are
beneficial for both stakeholder and shareholder (Blyton and Jenkins, 2012). ASDA has faced
issue related to equal pay between male and female because of ineffective policies related to
salary. Here, women has filed case against ASDA to provide them equal pay and treat equally. In
order to solve such issue, it has used Porter Value Chain Model as corporate strategy which has
two activities given below:
Primary Activities
It is related with physical creation, maintenance, sale and support product and service. It
consists of inbound logistics, outbound logistics, marketing and sales, operations, service. Such
elements are very important for ASDA in order run different activities in organisation. It
improve corporate performance of entity effectively and efficiently.
Support Activities
These activities support primary functions of organisation. For example, procurement
helps in operations activities of organisation and also supports marketing, sales (Carrero and
Valor, 2012). It consists of purchasing, technological development, human resource development

and infrastructure. Such elements are important for ASDA to be considered while implementing
corporate strategy. This improves internal as well as external implications of entity.
5.METHODOLOGY
Methodology is theoretical and systematic analysis of methods which is applied to study.
It is the description of modes of data collection required in research work.
Data Collection
Primary Data Collection
When data collected for first time by researcher then it is called primary data collection.
It is specific and original work of research. There are different methods for primary collection
such as interview, focus group, questionnaire, survey.
Secondary Data Collection
When data are collected by other than user taken from published or unpublished sources
is called secondary data collection (Wright and Brown, 2013). It includes publication of
government, public records, journals, report of banks, magazines.
It can be concluded that researcher use both technique for data collection in research for
achieving their aim and objectives.
6. GANTT CHART
Gantt Chart is bar diagram which illustrates project schedule that shows relationship
between current status and activities (Wilson, 2018). It represent vertical axis where list of tasks
to be performed and horizontal axis depict time intervals. It denotes start and finish dates of
terminal elements of project.

REFERENCES
Books and Journals
Aditjandra, P. T., Cao, X. J. and Mulley, C., 2012. Understanding neighbourhood design impact
on travel behaviour: An application of structural equations model to a British
metropolitan data. Transportation research part A: policy and practice. 46(1). pp.22-32.
Blyton, P. and Jenkins, J., 2012. Life after Burberry: shifting experiences of work and non-work
life following redundancy. Work, Employment and Society. 26(1). pp.26-41.
Carrero, I. and Valor, C., 2012. CSR-labelled products in retailers' assortment: A comparative
study of British and Spanish retailers. International Journal of Retail & Distribution
Management. 40(8). pp.629-652.
Wilson, F. M., 2018. Organizational behaviour and work: a critical introduction. Oxford
university press.
Wright, C. F. and Brown, W., 2013. The effectiveness of socially sustainable sourcing
mechanisms: Assessing the prospects of a new form of joint regulation. Industrial
Relations Journal. 44(1). pp.20-37.
Online
Asda faces mass legal action over equal pay for women. 2019. [Online]. Available through:
<(https://www.bbc.com/news/business-29753702>.
What implications does the Asda equal pay ruling have for business?. 2019. [Online]. Available
through: <https://businessadvice.co.uk/hr/employment-law/what-implications-does-the-
asda-equal-pay-ruling-have-for-business/.>.
Top 10 ways to motivate women in your workforce. 2019. [Online]. Available through:
<http://www.incentivemag.com/article.aspx?id=%207231>.