ASDA Marketing Plan (Doc)
Added on 2020-10-05
9 Pages1816 Words206 Views
MARKETING- LO 1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Key roles and responsibilities of marketing in ASDA.....................................................11.2 Roles and responsibilities of marketing with wider organisational context.....................2Task 2...............................................................................................................................................32.1 Comparison of marketing mix of ASDA and Tesco........................................................3Task 3...............................................................................................................................................54.1 Marketing Plan for ASDA................................................................................................5Conclusions......................................................................................................................................6REFERENCES ...............................................................................................................................7
INTRODUCTIONMarketing refers to satisfying the customers wants and improving relationship betweencompany and customers. Marketing functions roles and responsibilities within organisation isbeen studied and its interrelation with different organisational functions. Achievingorganisational objectives through marketing mix strategy.TASK 11.1 Key roles and responsibilities of marketing in ASDA.Marketing is the management process of buying and selling through identifyingcustomer's needs and satisfy them. For successful marketing ASDA identify the needs wants anddemands for customers satisfaction. Below are responsibilities of ASDA's marketing function:Market research: To gather information about customers and their needs the marketingdepartment of ASDA conduct studies.Decisions about products: Marketing functions of ASDA determines the product interms of their variety, brands, design, quality, features, etc., to meet the customer's needsand desires.Price Decisions: The role of ASDA marketing is to set the prices of products, in order toattract customers and earn maximum profit.Promotion: ASDA marketing function is to promote and present products and services totargeted market.Improve sales processes: It's marketing responsibility to identify the customers' feelingsand improving the sales process in ASDA.Manage marketing budgets: ASDA's marketing department plans for the budget for themarketing activities.Track trends and monitor competition: To know what best or mistakes of theircompetitors to avoid falling into them marketing functions of ASDA watch theircompetition.Roles and responsibilities of marketing in context to marketing environment:1
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