Managing Dynamic's New Melbourne Team
Added on 2019-09-30
6 Pages1445 Words262 Views
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Assessment 1 –Individual Case Study
IntroductionIn this present paper, we will discuss the case study of managing dynamic's new Melbourne teamand the paper describe the problem outlined in the case study due to lack of team cohesion. Then the problem is analyzed by applying the organizational behavior theory in order to determine the solution of the problem. The dynamic is a global media agency which works across all continues,and the company decides to open its new office in Shanghai. The company has also taken over the local agency in Melbourne, namely, MediaHype. Outline of problem associated with lack of team cohesionThere were eight members of a team who all belong from different countries and works under Jeff Tan. The two members are from Singapore office that is originally from china; two membersare Dynamic Sydney office, and four members are from MediaHype. The senior strategy consultant’s role is to perform market research and analyze the data (Yuchau and Wen), and the information is provided to the web editor and content strategist (Anjana), search engine optimizations strategy (Joe) and social media manager (Mike). The junior digital strategy consultants (Fronz and Amanda) perform data collection, coordination, and other rudimentary tasks. The problem arises between the team members when they are not correctly responding each other. Anjana and Mike keep asking for feedback, but Yuchau and Wen are not responding correctly. Yuchau and Wen are also complaints to the director regarding the two junior strategy consultants who are not confident in performing their respective jobs and keep asking for an opinion. But the junior strategy consultants said that they want feedback on their work in order toperform their jobs in an effective manner, and they are not getting any feedback from Yuchau
and Wen. But Yuchau and Wen does not ask any feedback from Anjana, mike, and joe regardingthe quality of research work due to lack of coordination among the members. The Anjana also has the complaint that the work is little vague and it creates a bit gap between in addressing the need which is agreed by the Mike. The problem arises due to lack of teamwork and coordination which directly impacts on the performance and output of the project. All the team members are divided, and grouping is started between the members who act as a barrier is achieving the goals and objectives of the project within the particular time framework. Analysis of dynamic problemsAccording to the Maslow need of hierarchy theory, the human needs are divided into five categories, namely, physiological needs, safety needs, social needs, esteem needs and self-actualization (Kaur et al., 2013). The social needs of the employees include the desire to receive and give affection. The social needs of the team members are not fulfilled which directly impactson the motivational level of the employees. The junior digital strategy consultants are not correctly guided and receiving feedback which impacts on the output of the project and the quality of work. According to the theory, the social needs of the team members are not fulfilled due to lack of interaction among the team members.According to the Belbin model, the accurate system is developed by the Dr. Meredith Belbin in order to understand the individual behavior and its influence on the success (Mathieu et al., 2014). There are five types of individual behavior at work in a team, namely, plant, resource investigator, coordinator, shape, monitor evaluator, team worker, implementer, completer finisher, and specialist.
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