Marketing Communications Plan for Hilton Hotel

ASSESSMENT 2:
INDIVIDUAL
MARKETING
COMMUNICATIO
NS PLAN

Table of Contents
INTRODUCTION ..............................................................................................................3
MAIN BODY.......................................................................................................................3
Executive Summary........................................................................................................3
Brief introduction to the company..................................................................................3
Brief situational analysis (e.g. SWOT)...........................................................................4
Positioning and branding, and identification of the target audience(s) ..........................5
Outline of the overall marketing objectives....................................................................5
Marketing communications mix overview......................................................................6
At least one example of a promotional campaign that will meet at least one of the
objectives.........................................................................................................................7
CONCLUSION ...................................................................................................................7
REFERENCES....................................................................................................................8