Critical Evaluation of Strategy and Operations of Morgan Motors

Assessment

EXECUTIVE SUMMARY
The present report is being undertaken with aim of understanding firms strategy, operations,
& other activities. It is divided into two stages which stage 1- includes Morgans Motors critical
evaluation operation firm whereas in stage 2 it includes Deloitee critical evaluation of the strategy
against the industry
success factors. Both stages are being carried out appropriate use of tools & strategies. This report
gives a brief information regarding the auto mobile industry & effectiveness in market.

Table of Contents
EXECUTIVE SUMMARY..................................................................................................................3
STAGE 1 – A critical evaluation of operation of Morgan Motors ......................................................4
INTRODUCTION................................................................................................................................4
Review of operations ......................................................................................................................5
Operation of company.....................................................................................................................5
Evaluate the extent to which operation satisfies at least 3 stakeholders.........................................6
CONCLUSION....................................................................................................................................6
STAGE 2 Critical evaluation of the strategy against the industry
success factors.....................................................................................................................................7
APPENDIX..........................................................................................................................................7
1. Summarise the critical issues emanating from your PESTLE.....................................................9
2. Determine the strength of Porter Five Forces ...........................................................................10
Critical evaluation of the strategy of Morgan Motors...................................................................12
CONCLUSION .................................................................................................................................15
REFERENCES ..................................................................................................................................16
Books & Journal:...........................................................................................................................16

STAGE 1 – A critical evaluation of operation of Morgan Motors
INTRODUCTION
Business is wider and broader which involves ample number of functions, operations &
activities which are to be carried out in proper manner. Morgan Motors, a British motor car
manufacturer headquartered in UK. The company was founded in 1910, by H.F.S Morgan. Their
main vision is be the strong brand in future & demand for product from customers worldwide.
(Xiao, 2020). The main purpose of this report is to understand strategy & operation of undertaken
firm. The company follows hierarchical structure in their management.
Review of operations
Vision of Morgan Motors
The vision of Morgan Motors is to develop a strong brand & first preference of demand