Digital Marketing in Contemporary Businesses

Assessment bmp 3006
Practical Digital
marketing

Table of Contents
INTRODUCTION................................................................................................................................3
PART 1..................................................................................................................................................3
Explain what is marketing ..............................................................................................................3
Describe what the marketing mix is and where the communications mix fits. ..............................4
Explain concept of digital marketing...............................................................................................4
An explanation of social media marketing. Social and Digital marketing as importance to
contemporary businesses.................................................................................................................4
PART 2 .................................................................................................................................................5
Examples of social media contents with justification of their working...........................................5
Screen shot of effective campaign with established model for digital marketing...........................6
Bud Light: The "Dilly Dilly!" Campaign....................................................................................6
Twix: The "It's Time to DeSIDE" Campaign..............................................................................7
Why social media content is effective? ..........................................................................................8
CONCLUSION....................................................................................................................................9
REFERENCES...................................................................................................................................10
Books & Journal:...........................................................................................................................10

INTRODUCTION
In business market, way of doing business activities is changing with rapid scale. In this
digital era, it has become important to focus on use of internet within a business sectors. Digital
marketing is defined as process of promoting goods & services through use of social media tools &
via social platforms (Fiesler, 2017). The concept of digital marketing is wiser & broader which
requires high level of skills & expertise. Main aim of this report is to understand the digital
marketing in field of business. This report comprises of description about concept of marketing n&
marketing mix, social media marketing and importance of digital & social media marketing.
PART 1
Explain what is marketing
In business, marketing refers to process through which enterprise consider activities with
aim to promote buying or selling of goods or service. The concept of marketing includes various
types of activities such as advertising, selling, delivering of products to consumers of other
organisation. Through focusing on this concept, it is easy to understand how delivering&
distribution of goods is to be carried out. According to Philip Kotler, states that marketing is
concept of science & art in which writing, writing, delivering value to provide stupefaction to
target market is being considered.
It is examined that it is crucial to use marketing in business better results & establishes
positive relationship between customers & organisation is easily maintained & developed. Through
this, it is easy to reach to customers in effective way.
Describe what the marketing mix is and where the communications mix fits.
The conceopt of marketing is beyond selling of goods, promotion advertising. Marketing
mix refers ton process of strategical approach which is used by enterprise with aim of promoting or
advertising brand through using strategies & tactics. It has become essential to be aware abut this
concept of marketing mix so that it is easy to achieve goals & objectives in appropriate way. This
include several types of components which are discussed below-
Product- It is first element of marketing mix in which it refers to value or a thing which is
meant for sale & satisfy needs of customers (George, 2019).
Price- It is another component in which it reflects the value of product which on the basis
of exchange process is carried out. To put a price of a product, appropriate price is required for
which pricing strategies are used by entity.
Place- A place refers to location from where distribution process is done. In business, it is
essential to have appropriate place so that customers find it convenient to access the product.

Promotion- In this element of marketing mix, it refers to promoting or advertising of goods
& products in market using tools or techniques. Without promotion, it is not possible to attract
customer towards a brand or a product.
There is also another mix which is known as communication mix, It refers to process
through which transferring of credentials regarding goods or products is done to appropriate
customers. It is an effective process which help in flow of goods or products in correct way.
Explain concept of digital marketing
The digital marketing is defined as process of doing marketing activities through
electronically. In this procedure, activities of marketing is done via using electronic applications
or tools such as TV, E-mails, social media tools etc. With rise of competition in market, every
business is inter-connected with digital marketing. It is most effective way of transferring of
information between customers & sellers at wider level.
So, everyone is active on social platforms which gives importance to use of digital
marketing at larger scale (George, 2019).
An explanation of social media marketing. Social and Digital marketing as importance to
contemporary businesses.
In viewpoint of digital marketing, social medial platforms are gaining more benefits. This is
because most of the digital marketing activities are done on social media applications such as
Facebook, You tube, etc. With rise in competition, it has become necessary to focus on social media
marketing in contemporary business. Both social & digital,marketing gives a boost to business
through which goals are achieved in appropriate way. There are also many other ways of using these
concepts through improving business vie search engines, websites etc.
In contemporary businesses, it is essential to be different & provide a unique way of
approaching to customers. Thus, by adopting these two concepts simultaneously help in gaining
competitive benefits to end users appropriately. Through use of social media, it is easy to create a
brand awareness, sales, revenue, etc. It is also easy to access to customer insight for gaining
reliable information which is beneficial for implementing strategies (Hisrich, 2017).
Importance of digital marketing:
In contemporary business, digital marketing plays an important role as it help in
development of business & accessing to customer data ins significant manner. Further, without
using accessing digital activities it is time consuming process to survive in market.