Analyzing Historical Guest Problems in the Hospitality Sector

ASSESSMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
PART A...........................................................................................................................................3
1. Analysing and describing historical guest problem found within hospitality sector .............3
2. Examining traditional approaches to solve historic guest problem of check in and out ........4
3. Disruptive technology to tackle problem of check in and out ...............................................4
4. Advantages and disadvantages of cloud technology to both guest and hospitality industry. .5
Part B ..............................................................................................................................................6
Designing thinking approach to customer profiling....................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In hospitality sector, entrepreneurship helps leader to guide, direct as well as control its
employees with the motive to achieve organizational goals and objectives. In the current era,
hospitality sector is rapidly growing and facing various challenges such as dissatisfaction of
customers etc. This report is based on UK hospitality sector which makes remarkable
contribution in economic growth and development. It will provide deeper insight about problem
facing by guests usually. Further, it will develop understanding about the manner through which
problem can be resolved using traditional approaches. Report also depicts the use of disruptive
technology in relation to solving problem that takes place within hospitality sector by
highlighting both benefits and drawbacks.
MAIN BODY
PART A
1. Analysing and describing historical guest problem found within hospitality sector
From the given scenario it is analysed that there were several problems of guest in
hospitality sector which used to be in historic time. In addition to this, leader has identified that
the biggest problem is check in and out time of customers in hotels. With respect to this, it is
evaluated that the problem is seen in historic period of hospitality sector due to lack efficient and
effective employees of organizations (de Visser-Amundson, 2020). Additionally, numbers of
staff in hotels used to be low even in the seasons of tourism that enabled guest to get frustrated
which results in bad experience of customers.
It is described as a problem because when customers arrive in hotel they expect it to be
efficient and held them keys of respective rooms. It is also analysed by leaders of hospitality
considered to be a biggest issue by guest as it delays their further travelling plans which impact
into bad experience and result into non further visitants to hotels. In respect to this, large waiting
in queues gives wrong impression of hotels and increases possibility of reduction in customers'
preference in selecting respective hotel (Sharma and Kamble, 2021). In hospitality sector hotels
are expected to be efficient while serving customers as it can give output in mouth publicity of
organization. Every business wants to attract customers and earn higher profitability which can
be achieved by addressing guest problems and solving their grievances in shorter time. For this