Boosting Morale and Performance through Change Management

This report assesses the performance of Grays, a hotel organization, by proposing changes to enhance its operations. The modification aims to boost employee morale through motivational aspects and train them to use technology effectively. Additionally, it recommends monitoring performance through analyzing work quality, customer surveys, and random checks. By adopting these changes, Grays can improve its services, increase guest satisfaction, and maintain a competitive edge in the market.

Small Business Enterprise

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Assessment of the existing business objectives and plans of B&B hotels..................................1
Revision of the B&B plans to incorporate the change................................................................1
Process to implement the suggested change to the B&B hotels..................................................2
Evaluating the obstacles in implementing the plans and ways to overcome...............................3
Evaluating the impact of change that is proposed and made.......................................................3
Ways through which the performance of the organization are monitored..................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
B&B hotels are the best means through which the accommodation can be provided to the
people and their stay can be made more relaxing and comfortable with the help of high standard
services which are provided by Grays. They modified their entire working which helped them to
grow and expand over the larger perspective. This helps Grays to provide the valuable the guest
with the best amenities and other services. This will helps in defining the rates that are charged
over the occupancy of the rooms within the B&B hotels. The current market trends are observed
and necessary modification is being done in order to enhance3 the service standards which are
offered by Grays. All the aspects are critically examined in order to allocate and identify the
areas that have the extensive growth opportunities.
Assessment of the existing business objectives and plans of B&B hotels
Grays is the well know establishment in the field of B&B hotels. To make the business
more advancement, they follow the proper operational procedure to attain the objectives. This is
determined through the overall performance of Grays. The operational activities are planned as
per the set objectives so that Grays is able to provide its valuable services to the guests. The
entire performance perspective is assessed with the proper analysis of the objectives which are
set by Grays in order to make the stay of the guests (Aggett, 2007).
All the aspects are considered and realistic feedback is obtained from the guest so that the
can implement it and enhance the overall performance of the organization. It is also seen that the
guest are provided with the luxurious facilities so that the guests are able to relax in more
comfortable form. This will help them to render the best services and attain the objectives in an
effective form. Grays need to consider the single objective as the major one that is the stay of the
guest is comfortable (Campbell, 2007). The main objective which is associated with entire
functioning of Grays is to provide the best services to the guests while exposing to the other
aspects that help in fulfilling the objectives that are defined in order to serve the customers. They
also need to follow proper rules and regulations to carry out the various operations in significant
manner.
Revision of the B&B plans to incorporate the change
Change is the essential aspect that need to be incorporated by the B&B hotels to modify
their entire working with the help of various plans and procedure. Change helps Grays to adopt
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the proper plans to enhance the overall functioning and render the best services to the guests.
While incorporating the change, the B&B hotels require the proper planning and execution of the
framework which will help the venture to expend over the larger area and render the services to
the customer in an efficient manner.
Finance: This is the major element that is needed in order to manage the entire
operations of the Grays and provide the best services to the guests. For the purpose to bring on
innovation into the entire work procedure they require the appropriate source to meet the
requirements (Campbell, 2007). With the ample amount the change can be implemented in an
effective and efficient manner. Grays invest the large amount of funds to innovate it facilities and
make it competent for the guest to relax.
Sales and marketing: This is the major tool that is being used to bring innovation into
the entire functioning of the venture (Goetsch and Davis, 2014). Through sales and marketing,
Grays is able to identify the requirement and develop the appropriate plan to incorporate the
change in an effective manner. This will help to cater large number of customer with new and
innovative advancement.
Human resources: For the incorporation of the plan, effective human resources are
required by the venture to bring modification in the entire working. Grays hires proficient
employees to carry out the entire operations and meet the requirement of the guests as per the
change in the work culture and environment.
Process to implement the suggested change to the B&B hotels.
The change can be made in Grays with the adaptation of the various tools and techniques.
The change can be implemented by following the three basic stages:
Communicate the need for change: At this stage, Grays need to identify the change
which is required into it. However, it is small or large they need proper change to be
implemented in order to meet the adequate opportunities that are available to them. The provide
the proper information to the employees which is related to the change which need to be
implemented to bring modification in the entire operational activities of Grays (Aggett, 2007).
With the collaboration to the similar venture, Grays can operate over the larger scale.
Implement the change: This is the middle stay in which the change is implemented in
an effective form with the help of several tools and techniques to modify the overall functioning
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of Grays. The modification tactics are implemented to make the stay of the guest more relaxing
by rendering the valuable services (Freeman, 2010).
Evaluation and review: With the implementation of the change, all the aspects are
properly evaluated and reviewed so that they are able to analyze and identify the key areas in
which work has to be done to meet the requirement of the clients. This will help Grays to make
more improvement into the services which are rendered by them.
Evaluating the obstacles in implementing the plans and ways to overcome
There are different obstacles which are present into the implementation of the plan which
is developed for the expansion perspective of Grays. There are many obstacles that are
associated with the implementation of the plan are discussed underneath.
Finance: This is the major aspect which is required by Grays to carry out the entire
operations and implement the change in a proper manner. With the insufficient amount of
finance they cannot implement the change. Hence, Grays is required to adopt the proper means
to allocate the funds and implement the change within the organization.
Workloads: With the modification into the work culture, the workload will get increased
over the employees as they have to manage various operations. Hence this can be overcome with
the proper allocation of the work as per the potential of the employees so that they are able to
render the best services to the guests (Campbell, 2007).
Morale: With the modification in the working the morale of the employees is lower
down as they hesitate to adopt the new tactics to carry out the operations. Hence, the morale can
be boost up with the help of providing motivational aspects to boost the morale of the
employees.
Use of technology: With the advancement in technology, its use has been increased to a
greater scale and result into the major obstacles for the employees of Grays as they are not
familiar with the new technology (Freeman, 2010). Hence, with the adoption of the various
training sessions the employees can be trained to make the use of the technology and make them
tech-friendly.
Evaluating the impact of change that is proposed and made
Change is the major element which impact the performance of Grays to a greater extent.
As the competition is advancing at a greater speed it require proper tactics to deal with the
consequences that are identified while implementing the change.
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The change will have a positive impact on the overall functioning of Grays as this will
help them to render the best services and adopt the effective means to deliver the best services to
the guest. This will make the stay of the guests more relaxing and comfortable as they are
provided with more amenities and other facilities. All the estimations are done in order to bring
modification in the overall working of Grays and proper process is adopted to bring it into the
organization (Bruwer and et.al, 2015). This will help in managing the entire operations in an
effective manner through which Grays will be able to render it services to the large number of
guests.
Ways through which the performance of the organization are monitored
There are different ways through which the overall performance of Grays can be
monitored in an effective manner. The performance can be monitored with the help of analysing
the quality of the work which is performed by the employees of Grays. This will make the guest
happier and will visit again and again (Sutton, 2015). Likewise, Grays can evaluate the
performance aspects by doing the proper customer survey so that they are able to identify the key
areas in which they are lacking. They can also do the random checks of the services which are
offered by them to their guest by taking the feedback from the guest so that they are able to
identify the loopholes and adopt the proper means to deliver the best services to the guests.
CONCLUSION
From this report it can be concluded that Grays can enhance their performance
perspective by bringing modification in the entire functioning. This will help them to render the
best services. This will enhance their market position as they are competent to render the best
services to the guests and making their stay more relaxing and comfortable. With the
advancement in the use of technology the performance perspective will also get broaden as they
will meet the demands in more appropriate form.
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REFERENCES
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Bruwer, J. and et.al.,2015. Regional Brand Perception by Wine Tourists within a Winescape
Framework.
Campbell, J.L., 2007. Why would corporations behave in socially responsible ways? An
institutional theory of corporate social responsibility. Academy of management Review,
32(3), pp.946-967.
Carlisle, S., Johansen, A. and Kunc, M., 2016. Strategic foresight for (coastal) urban tourism
market complexity: the case of Bournemouth. Tourism Management, 54, pp.81-95.
Freeman, R.E., 2010. Strategic management: A stakeholder approach. Cambridge University
Press.
Glasson, J., Therivel, R. and Chadwick, A., 2013. Introduction to environmental impact
assessment. Routledge.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence.
pearson.
Riecken, H.W. and Boruch, R.F. eds., 2013. Social experimentation: A method for planning and
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Sutton, C., 2015. The human sigma approach to business improvement in tourism SMEs.
Journal of Small Business and Enterprise Development, 22(2), pp.302-319.
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