Management Style and Motivation at British American Tobacco

This assessment analyzes the management style, principles, and functions adopted by the CEO of British American Tobacco (BAT). It also examines the steps taken to achieve good performance, the organizational culture at BAT, the leadership style of the CEO, the impact of power and conflict, and the various approaches of motivation used at BAT. The assessment provides appropriate corporate examples and literature to justify the stand taken.

ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explain the Management style, principals and functions adopt by the CEO of British
American Tobacco..................................................................................................................3
Analyse the steps taken with regards to company structure to achieve good performance and
state organisation culture at BRITISH AMERICAN TABACOO and its impact on workers.. .4
Describe leadership style of CEO of BRITISH AMERICAN TOBACCO to increase the
company's effectiveness.........................................................................................................5
Analysing impact of power, influence and conflict on organisation.....................................7
Discuss various approaches of motivation used at British American Tobacco......................8
Use appropriate corporate examples and literature to justify your stand...............................9
Based on discussion and debate what suggestion or recommendation would you form to
enhance organisational performance....................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
Management and the leadership style in every firm is different it varies according to the
function and activities that is used by the Board of Director. In which major part of function is
handled by the senior executives for the successful accomplishment of organisational goal within
stipulated time (Tourish, 2020). This current report is based on CEO of BRITISH AMERICAM
TOBACCO which is a global brand for tobacco. They serves their services approx 200 countries
with 57000 employees across globally. This assignment analyse the level of performance for
achieving growth and development in consistent level.
MAIN BODY
Explain the Management style, principals and functions adopt by the CEO of British American
Tobacco
Management style refers to the way adopted by a manager in order to manage the work
force and improve their efficiency (Kairys, 2018) . Jack Bowles who is the CEO of BAT adopts
following style to manage the work force in an efficient manner:
Autocratic and directive management style: Managers of organization adopt this practice
as they keep proper control over the activities performed by employees and also provide them
direction to work in an efficient manner.
Transactional Management style: Jack Bowles considers human resources as an
important part of organization. Management team of company provide various benefits such as
bonus,incentives, rewards, acknowledgement to work force. So they stay motivated and work for
the success and growth of company.
Principals and functions of Management:
There are some predefined functions of management that are used by Jack Bowles in the
following manner:
Planning: Higher authorities of company ensure to make appropriate plans and policies
in order to meet with future uncertainties(Vijayabanu, Suppraja and Sathammai, 2017). They
perform anticipations for future and formulate strategies to grab the opportunities that might
occur in upcoming years. It helps company to achieve organizational goals in pre-defined period
of time.

Organizing: Management team of BAT organize all the business activities in an efficient
way. Due to this they are able to reduce down cost and maximizing profits. Functions pertain to
production, distribution carries out effectively so that they can meet with the needs and
requirements of potential buyers.
Staffing: Human resources are key element of every organization. In selected company,
managers make sure to recruit and select efficient work force. They organize proper training and
development program for staff in order to enhance their productivity and work efficiency. CEO
of Jack Bowles undertake multiple rounds of interviews and appropriate screenings in order to
hire potential candidates.
Directing: Management team of organization provide proper direction to work force.
They guide and motivate them through several monetary and non monetary benefits. So, they
work for the betterment of company. Apart from this, they continuously interact with human
resources to create positive environment at work place.
Controlling: It is essential to enhance overall work efficiency and take necessary
corrective actions. Mangers of BAT continuously evaluate the actual work and compare it with
set standards. They identify deviations and take appropriate actions for further improvements.
Analyse the steps taken with regards to company structure to achieve good performance and state
organisation culture at BRITISH AMERICAN TABACOO and its impact on workers.
organisation Structure of BAT :
CEO of BAT adopted an hierarchy organisational structure in which roles and
responsibilities are divided and assigned to each levels of company.
BAT Kenya board charter 2019:
Board charter sets the values , mode of work, rules and roles for BOD. Its stipulation is
related with the postulation of standards. It includes CEO, chairman, director like Marion
Helmes, Luc Jobin and many other directors (Healy, 2016). Along this it involves several
department also such as marketing in which they use digital marking, E- commerce, etc. for
promoting their products. Other department they hold is operation that includes manufacturing &
inventory warehouse for production and storage of products along with this it also consist
functional department which includes scientific research, culture, finance imperial tobacco,
Reynolds American. The below pictures shows the organisational structure of BAT.

(Source: British American Tobacco, 2020)
Organisational culture at BAT:
In BAT, there is a high competitive culture environment which aids employee to perform
well and hard in order to achieve growth and success. Higher authorities are willing to give them
attractive achievements for encouragement and motivation that leads to development and
professional learning. The main aim of BOD is to maintain healthy and positive workplace
environment to engaging their team members towards their task.
In order to achieve high performance, BOD always ensures that their employee feel
secure and motivated for the development and growth of company. As well as they provides
equal opportunity & rights to each employees for maintaining positive environment at workplace
(Mira and et.al., 2020). They offerers training and development session also for enhancing the
knowledge and skill of workers for launching innovative products.
Describe leadership style of CEO of BRITISH AMERICAN TOBACCO to increase the
company's effectiveness.
CEO of BRITISH AMERICAN TOBACCO, Jack Bowles's mainly focussed on
development of strong leadership styles that improves productivity as well as it builds strong
management team. Major objective of Jack Bowles as a leader is to take advantage of all
opportunities by using transformational process with a multiple category of nicotines and

tobacco products at BAT. He generally use “Laissez Faire Leadership style” in order to
maintain their staff members(Fawcett, Fawcett and Swanson, 2019). This style emphasis on
delegation of responsibilities to each team members. It will leads to be successful if all team
members are willing to take their responsibilities and engage towards their allotted projects or
task.
Bowles believes in making or aligning strategies related with the new trends of people.
For this they need to change their current strategy and improve that according to demands of
consumer or for topping into new business markets. This will helps in understanding the
dynamic nature of market which enhances the sales and profit of company. There is a
predominate classification on the basis of set criteria that mainly focus on leadership
development and capabilities.
Another approach that Bowles use is “identification of critical experiences” which
evaluates the performance of employees. In which top level is related with the alignment of
business at final stage, middle level is related on achievement of higher performance and lower
leadership style followed by BAT

level is the part of execution. Strategies formulation is carried out on the basis of executive level.
This method involves assessment of leadership capabilities in which individuals compare
themselves with other peer groups. With the help of Calibration process, leadership potential
and discussion can be promoted. This process is based on application of a participative
leadership style in which encouragement of more objections conversations and promotion of
employees initiatives is carried out. He is the person that accepts every challenging task in order
to enhance sales and profit of company as well as for engaging their employees towards
allocated task. Bowles is that man that accepts easily to change traditional cigarettes to electronic
cigarettes, heat without burn cigars and many others innovative products which influences
consumers.
It is the responsibility of Jack Bowels, CEO of BAT to reduce the risk of business and
maintain the growth and development of company in consistency level by introducing innovative
products and that is only possible by using a good leadership technique for guiding and
encouraging staff members.
Analysing impact of power, influence and conflict on organisation
These are number of power in organisation which can impact function of firm as well
decision making ability of manager. In context of British American tobacco, these are discuses
below:
Legitimate Power: It can be define as those powers where the person in organisation has
higher authority then other persons in organisation. This is directly related to decision-making
ability of British American tobacco, because the person with superior authority can change
decision in better way.
Coercive Power: These are those powers which are use by manager in organisation to
manage function of leaders and use these function to set high performance standards for
organisation. British American tobacco leader can also use this power to manager organisational
behaviour and increase performance of employees (Farr, 2018).
Reward power: These powers can be define as those powers which are useful for leader
in organisation to reward employee according to their performance in firm. These are essential
for manager and leader in British American tobacco to use functions and manager employee by
rewarding the accordingly.

These are some powers which are used by leaders and managers in British American
tobacco to use their functions in effective way and manage employee according to requirement
of firm.
Conflicts: Conflicts are also an factor which impact performance organisation in
business environment. Due to increasing number conflicts in British American tobacco
organisation has to sufferer allot which is acting negatively on performance of firm. Herein .
Manager in British American tobacco can use Thomas-Kilmann Conflict Mode Instrument. This
model is discussed below:
Thomas-Kilmann Conflict Mode Instrument
This framework include five stages to solve conflict in organisation which can also use
by British American tobacco. These are mentioned below : Accommodating –Under this stage, manager in British American tobacco use to
accommodate the situation by using factors like actually work against your own goals,
objectives, and desired outcomes. Here it can use to control organisation by identification
of factor involve in this practices. Avoiding –This can also use manger as avoiding is best function which help in solving
issue within intervention of third party. British American tobacco is performing function
which can be use to achieve business objectives in effective way. Collaborating- Establishing collaborative environment is also an function which can be
use by manager to achieve business objectives and solving issues. In context of British
American tobacco, re-framing the challenge to create a bigger space and room for
everybody’s ideas and manage productivity (Zoogah, 2016). Competing – Here manager in British American tobacco use function which are related
to maintaining sprite of Competition in employee so that they can perform in effective
way.
 Compromising – This is last stage where manager in firm has role to achieve objectives
by managing conflicts by using compromising.
Discuss various approaches of motivation used at British American Tobacco.
Motivation refers to state of mind which pushes the human beings to perform their daily
work with positivity and high spirit. It aids firm to identity how employees are devoted towards
their assigned task, how well they are performing. It is the main purpose of any organisation to

motivate and encourage their workers for increasing organisational performance. In which
Maslow hierarchy is the best tool for motivating employees within company (Pantouvakis and
Patsiouras, 2016). For the enhancement of employees in effective manner, CEO of BAT also opt
this technique to motivate and encourage their employees. This theory hold five level which
includes physiological need at level1, safety & security need at level 2, social need at level 3,
Esteem at level 4 and at last level it holds self actualization. Once employees meets with their
initial level they will jump to next level. Additionally, BAT also adopted some more methods to
motivates their staff members which are mentioned below:
Performance and rewards – CEO of BAT opt performance and reward approach to
motivate their employees by providing Bonus, rewards, promotion, social status to them.
Through this will feel encourage and perform their task in effective manner. This will aids both
employee and company to attend their predetermined goal or objective.
Training and development – By providing training and development sessions employees
feel motivated as they receive opportunity to improve and enhance their skill and knowledge in
order to bring innovation at market place.
Equal opportunity – in order to maintain healthy and positive workforce it is the
responsibility of higher authority to provide equal opportunity to each employees and treated
equally to all. This will remove inconsistency and bring motivated and encourage culture at
workplace. As well as this will develops motivation in employees to work in effective manner.
Employee consultation- CEO of BAT involves their staff members also in decision
making process so that they feel motivated as well as feel how important they are for the
company towards growth and success of firm (Dennison and Shenton, 2018).
Use appropriate corporate examples and literature to justify your stand.
According to the view point of Mira, there are various benefits that is taken by Maslow
hierarchy of need in organisation. It has been seen that fulfilment of needs starts from lower level
itself. Hence, firm need to focus on upper level need of employees as well as consumers. For the
same there are so many company who have been using Maslow's need hierarchy model like BAT
which mainly focuses on growth and development through consistency. It is important in
company to maintain positive and healthy workforce environment in order to perform excellent
for this managers of company need to motivate and encourage their workers so that they will

receive job satisfaction. It is directly linked with the enhancement of productivity and
profitability of company.
According to Liao it is important for any firm to adopt a good leadership style that will leads
them towards success and growth. In context of BAT, they use Laissez faire leadership style
which helps company to determine who is more productive and more engaged towards assigned
task. In order to bring new innovative ideas this style will aids company to do that. BAT are
continuously bring new nominatives ideas in cigars such as heat without burn cigarettes, electric
cigars etc. which helps both company and employees for achieving success and growth.
According to viewpoint of Doppelt, BAT is successful in achieving their predetermined
goal which proves that they are adopting good leadership style and maintaining healthy and
competitive culture at workplace. As well as they offers training and development session also to
the enhancement of skills and knowledge of workers so that they will feel motivated and
encourage which increase productivity and profitability of firm. By launching innovative ides
they creates competition at marketplace which gives strengthen to them to bring more new
innovative ideas. Along with this, it increases market share of company also and generate more
revenue. Which encourage workers do perform better in company.
Based on discussion and debate what suggestion or recommendation would you form to enhance
organisational performance.
There are number of ways by which a company can increase organisational performance
such as by adopting good leadership style, by maintaining positive and healthy environment, by
motivating and encouraging employees. It is important for the firm to maintain good relation
among employees in order to maintain good workforce environment and this is the
responsibilities of higher authorities. In context of British American Tobacco they can increase
their performance by using some approaches and these are mentioned below:
 It is important for BAT to provides training and development session for improving and
enhancing the skill and knowledge of their workers to being new innovation at
marketplace which helps them to deal with competitive environment.
 Through encouragement and motivation, CEO of BAT can enhance organisational
performance, if workers feel motivated and encourage they will work hard and fell more
engaged towards assigned task. By proving bonus, awards , promotion , social status,

performance appraisal to employees they could be able to achieve high performance that
leads to growth and development of firm.
 By adopting good leadership style and modes of promotion to promote their brand BAT
can enhance its organisational performance. Such as transformational style which enables
leader to mould their leadership style according to the need of company. It is an excellent
practice which gives flexibility to both employees and leaders and provides opportunity
to take part in decision making process. By adopting this style company ensures that each
employees are able to meet with their individual goal along with organisation objective.
 By devising good market strategies they can attract ample numbers of consumers which
increase sale and profit of company that gives strength to employees for performing
better and that leads to high organisational performance.
With the help of above mentioned recommendation, British American Tobacco can
successfully meet their predetermined set goal or objective within stipulated time.
CONCLUSION
It can be concluded from above mentioned information there are various function which
has to be perform by organisation. These are those function which can be use to achieve business
objectives of organisation. along with this, it can also concluded that there are various function
which are important for achieving business objectives. These is because it helps in managing
motivation as well as conflicts in employee.

REFERENCE
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