Theories, Barriers, and Strategies of Communication in Dream Air

This report discusses the theories, barriers, and strategies of communication in Dream Air, an airline organization, with a focus on addressing customer complaints. It covers theories such as Constructivism Theory, Cognitive-Behavioral Theory, and Social Judgement Theory, as well as barriers like lack of confidence, stereotypes, and being unclear. Strategies to overcome these barriers are also provided.

Assessment Report- 2

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Theories related to communication.............................................................................................3
Barriers Of communication.........................................................................................................4
Strategies to overcome barriers of communication.....................................................................5
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................8

INTRODUCTION
Communication is the process that has been followed within an organization to make
flow of information in efficient manner possible. This is considered as a act which makes
important information to be circulated form one place, group or person to another. Such element
makes task to be accomplished with more accuracy and also leads to development of
coordination between employees working in an organization. In this report Dream Air that is an
airline organization has held a meeting to address customers complain. Things to be covered is
based on theories of organizational communication, barriers in communication and strategies to
over come barriers has to be explained.
TASK
Theories related to communication
 Constructivism Theory: This theory has been focusing over creating of abilities that
makes differentiation and makes people attain sense over a message which has to be
delivered to an person or individual. Main focus of such theory is to make person-
centered message (Ford and et. al., 2016).
 Cognitive-Behavioral Theory: In such kind of theory an individual construe which
means that events and situation which mediates over behaviour in subsequent manner.
Also the theory is majorly focused over removing of irrational beliefs and promoting
strategies that makes cognitive restricting possible in effective manner.
 Social Judgement Theory: Theory postulating that people respond to communication
with a latitude of acceptance, rejection, or non commitment. It has major element that
make importance of issue to be analysed first. Making people influence to certain point
only.
 Theory of Reasoned Action: Theory that has been asserting behaviour which has been
predicting intentions that is related to behaviour. Such intentions has been making
prediction over behaviour which is shown by an person through nominal beliefs. Main
focus is to promote positive environment through motivation.
 Social Learning Theory: Theory indicating that people learn not only from their own
experiences, but also by observing the actions of others and the consequences of those

actions. In other words such theory is majorly focused over making an person or
individual learn from there surroundings.
 Community Organization Theories: Theory of such kind is focused over solving skills
of community that has been enhancing by locality development, social plaining and
action which is been empowered for building concrete change in an organization.
 Organizational Change Theory: In this theory various process and strategies that has
been introduce health policies and programs which makes maintenance in formal
organization (Birnie and et. al., 2019).
 Diffusion of Innovations Theory: Main focus of this theory has been focusing to
maintain new ideas, products and social practices which are being transferred from higher
to lower officials. This theory is mainly focused on enhancing ideas and promoting
innovation.
 Communication Accommodation Theory: This has been describing when an person
has to accommodate or adjust style that has been making communication possible. Such
changes can occur in verbal and non-verbal style which has made efficiency of
communication possible. Also in this theory two things are being more focused on that is
Divergence which is being used by a group that is having strong ethical or racial pride.
Convergence has been used more by individuals in order to make social approval and
making communication style to be match as per communication done by them.
All the theories that has been mentioned above has been focused on improvising
communication within an organization like dream air. These are going to enhance both internal
and external factors which has been focusing for making communication possible in efficient
manner. In current situation of Covid an organization like dream air has to used Diffusion of
Innovations Theory which is going to promote new ideas that makes communication to be
conduct by using more of digital means an process of service providing goes on.
Barriers Of communication
Communication is one of the most important process that has been existing within an
organization because it helps in making task to be achieved but there are certain barriers which
makes negative impact of communication and it has been explained as follows:

 Lack of confidence: This is one of the most common problem that is being faced by
employees at workplace and occurs at various level while working in an organization.
Such kind of barriers majorly occurs due to shyness, awkwardness, discomfort and
various other things. For an organization like Dream air this is making lack of
coordination that impacts services in negative manner and leads to loss by effecting
process of services to be given to customers. Also the current situation Covid has made
organization to have employees that are having lack of confidence because process of
interview has become mostly through telephones and video call which has impacted
quality of employees in drastic manner.
 Stereotypes and generalizations: This makes harmful impact over accurate perception.
When you relate people with stereotypes you might not get their clearer view which can
be very worthy. In an organization like Dream Air is to be negatively impacted in a way
that rigidity is going to increase due stereotype thinking that is going to make process of
innovation slow which is eventually leading to depreciation of growth rate in an
organization. The current scenario of Covid has made process to be more rigid in a way
that new and innovative ideas is not been able to presented because of absence of
coordination between higher official and employees.
 Being unclear: Clarity is one of the barriers that has been making communication to be
stopped in a way that understanding over aspects of tasks is not in appropriate manner.
This makes negative effect over services in a way that lack of clarity leads to making a
task incomplete which impacts overall performance of organization to be impacted and
making things unclear. Current situation of Covid has lead to increase in unclarity as
using of mask makes voices unclear and becomes barriers to communication (Binkley
and Carter, 2017).
Strategies to overcome barriers of communication
In order to deal with problems that is related to communication can be overcome by using
various strategies that has been explained as follows:
Non-verbal communication strategies
1. Be aware of your body language: Body language, facial expression and other ways of
having non-verbal communication can play important role in making effective
communication. Body language should be perfect which makes positive impact over an

organization like Dream air in a way that active body language results into active
listening which makes flow of information smooth and efficient.
2. Consider your tone of voice: Tone of voice is significant in a way that having
significant effect makes interpretation possible. Paying attention over tone makes
communication to be easy and soft that makes conveying possible. If tone is harsh and
hard then people don't feel comfortable to talk and having right tone is going to make
message reach to every individual that results into clarity to be increased in an
organization like Dream air.
Verbal communication strategies
1. Limit distractions: Communication can be more impactful in the absence of distractions.
In this electronic devices and other modes of communication shall not be used in order to
avoid distraction. In an organization like Dream air if distraction is not there then
communication is going to be smooth and appropriate information is to be transferred.
Strategies that ca be used to improve communication in Covid are explained as follows:
Active listening strategies
1. Request and provide feedback: Offering that has to be gained over feedback that has
been given over employees performance by employees. This is going to help in
improvising communication ways to make more ease as per current situation.
2. Focus on what the other person is saying: It is key to make communication more
effective and is going to make video call and meetings to be conducted in effective
manner under this situation of Covid.
3. Use appropriate grammar and spelling: Abbreviations, slang and other forms of
language including short forms should not be used as they make communication to be
more informal. Under situation of Covid using appropriate grammar makes information
flow to be smooth in organization like Dream air (Aghazadeh and Ganjali, 2018).
CONCLUSION
From the above report it can be concluded that communication is one of the most
important factor that has to be used by an organization like Dream air to preform functions in
smooth manner. Communication can be done by using various theories and keeping in mind
current situation has been of Covid theories applicability has been explained. Further barriers

relating to communication has been explained and in the end strategies related to improving
barriers has been explained. All this is covered for in context of Dream air and current situation
of Covid.

REFRENCES
Books and journals
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Ford, J.D and et. al., 2016. Including indigenous knowledge and experience in IPCC assessment
reports. Nature Climate Change. 6(4). pp.349-353.
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Life Cycle Assessment. 23(12). pp.2288-2299.