STRATEGIC MANAGEMENT 2 2 Strategic Management Authors Note Introduction

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student:
Name of the University:
Author’s Note

STRATEGIC MANAGEMENT
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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Mission Statement of the Company.............................................................................................2
Internal Analysis of the Business................................................................................................3
External Environment Analysis...................................................................................................5
Strategic Analysis and Choices...................................................................................................7
Long term Objective of the Business...........................................................................................8
Generic and Grand Strategies......................................................................................................9
Short Term Objectives of the Business.....................................................................................10
Functional Tactics......................................................................................................................10
Policies to Empower actions......................................................................................................11
Strategic Control........................................................................................................................11
Financial plan.............................................................................................................................11
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................14

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Introduction
The main purpose of the assessment is to develop a business plan which would be
focusing on enhancing revenue generated by the business and also increasing the sales of the
business. The business plan is being formulated for a café business which would be providing
different types of beverages, ice creams and bakery products. The name of the new business
which would be established would be Cream Bakery and Café. The business would be applying
innovative setting in terms of marketing and baking the actual product of the business (Ansoff et
al., 2018). The business plan would be including mission and vision statement of the business
along with a Marketing plan and a financial plan. The business plan would also be including how
the management of the company contributes to Corporate social responsibilities of the business
and contributes to the needs of the society.
Discussion
Mission Statement of the Company
The business would be aiming to provide different varieties of beverages to the customers
and also innovative bakery products so that the business is able attract more and more customers
to the business. The mission statement aims to ensure that the business is able to create a
customer base and brand name for the shop in the market so that the business is able to generate
maximum revenue from operations of the business (Blackburn, Hart & Wainwright, 2013).
Another major aim of the business is to engage in innovative practices so that the new products
can be offered to the customers which would also help the business to create an appropriate
brand name for the business.

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Internal Analysis of the Business
The business of café business is considered to be very lucrative business but the only
consideration is the competition in the market. It is therefore very important for any business to
identify its strengths and opportunities so that the business is able to take maximum advantage of
the situation. The new business which is being established needs to conduct an external analysis
of the business environment so that proper strategies are formulated for the growth and
development of the business (Finch, 2013). In order to conduct internal analysis of the business,
the most appropriate tool which can be used by the business is SWOT analysis which reveals the
internal strengths of the business and also points out the weaknesses of the business. The SWOT
analysis of the business discussion is conducted below which identifies strengths, weaknesses,
opportunities and weaknesses.
Strengths
The main strengths which can be identified for the business of Cream and Bakery Café is
the variety of products which is offered by the business. In addition to this, the business would
be focusing on quality of the product which is being offered by the business. In addition to this,
the business also will be setting up a friendly atmosphere where customers can have their
beverage and snack with peace and actually enjoy their food. In addition to this, the business
would be adopting an innovative approach towards products such as bakery food, cakes so that
the customers are attracted to the variety of food products which is being offered by the business.
These factors would contribute to the revenue which is generated by the business.
Weaknesses
The main weakness in the business model and strategies which the management of the
company wants to implement in the business is that the cost of operations would be slightly high.