Assignment on Business Health Check

BUSINESS HEALTH
CHECK

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
1.1 SMART objective.............................................................................................................1
1.2 Factors that impact the business.......................................................................................1
1.3 Determination of potential improvement to the business organisation and operation.....4
2.1 The effectiveness of the business.....................................................................................5
2.2 Business planning.............................................................................................................6
LO 3.................................................................................................................................................7
3.1 The current skills of management and staff.....................................................................7
3.2 Justification of plans for the development of skills for management and staff................8
REFERENCES..............................................................................................................................10

INTRODUCTION
In the present time there is huge competition in the business environment. It is very
important for company to analyse the business environment and its associated factors so as it can
develop its own business strategy and practice. There are various models such as PESTLE,
SWOT, porter five force through which company can identify and assess the condition of
business. The current report provides the detail knowledge and understanding about the Hilton
hotel company and its capability and strength.
LO 1
1.1 SMART objective
Hilton hotel is one of the famous hospitality organisation which serves various
accommodation services and facilities to its customers. It operates its business in the 26 nations.
The major objective of Hilton hotel is to deliver high quality of product and services to its
customer and develop impressive brand image in the market. It has vision is to deliver the
excellent experience to customer (Barney and Hesterly, 2015). Furthermore, it wanted to become
number one hospitality organisation in the world and earn maximum profitability and market
share in the competitive business environment. Following are SMART objective of Hilton hotel-
 Specific- The major objective of Hilton hotel is to profit maximisation and earn
maximum market share by deliver high quality of product and services in the market. It
desires to become number one hospitality organisation in the workd.
 Measurable- Company have objective is to increase 25% revenue in every year and
develop strong brand image in the market (Doeksen and Symes, 2015).
 Achievable- It has to develop strong brand image in the market and earn the competitive
advantages.
 Realistic- It vision is to deliver high quality of services and products to its customers.
 Timely- It has to achieve it's all target and aims in the one year.
1.2 Factors that impact the business
Business external environment comprise with some outer segments that is political,
lawful, social, cultural, technological, economical, environmental so forth. With a specific end
goal to get by in focused condition, organization need to think about every one of these
components. By direct successful examination of all these skilled organization can comprehend
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the criteria of business survival in the nation (Yorio, Willmer and Moore, 2015). With regards to
Hilton hotel, there are different outside ecological variables which may generally impact the
business exercises and elements of Hilton hotel. Different elements of External condition are as
per the following-
Political factor-In this factor incorporates administrative guidelines, control, implicit rules, tax
collection arrangements and so on. Hilton hotel need to consider this factor at the season of
business task in the nation. Government obstruction in charge strategies, business law, exchange
control, tax law and confinement may to a great extent influence the exercises of Hilton hotel
(Gonzalez-Padron, Hult and Ferrell, 2016). The major political segment consider EU Roaming
control that reason to conquer change for cell phone use abroad by 70% and expanding level of
customer rights inside Europe.
Social and social factor-This is the significant outside factor which may to a great extent
influence the Hilton hotel. In this incorporates customer decision, inclinations, taste, culture,
district and so on. Organization need to consider customer inclination at the season of creation. A
greater amount of the customer in the present time are more well-being conscious so Hilton hotel
need to center this worry when it delivers Hilton hotel portable.
Economical factor-This factor incorporates monetary state of the nation. Staggering expense of
building and keeping up system can influence the task of Hilton hotel. The costs of media
transmission administrations will set by the retreat and expansion rate of the nation.
Environmental factor-This factor incorporates the common assets, for example, climate, water,
atmosphere and so forth. Hilton hotel have sorted out a handset reusing action that move
purchasers to discard hand set and extras in a protected and mindful path by promoting their
arrival programs (Grünig and Kühn, 2015). Notwithstanding this Hilton hotel works an
extraordinary impression of 27 Hilton hotel establishment work to convey social venture
programs.
Legal factor- In this factor incorporates business law, customer rights, creation law and work
rights. Hilton hotel worried about the offer of merchandise act 1974 under which all products and
enterprises created by Hilton hotel must serve the coveted advantages to customers.
SWOT ANALYSIS of Hilton hotel
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