Business Skill for E-Commerce Report

Business Skill for E-
Commerce

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Assessment of the core business functions of organisation..............................................1
1.2 Evaluation of organisation's aims and how it relates to stakeholders..............................4
TASK 2............................................................................................................................................5
2.1 Analysis of the impact of E commerce to the Hilton hotel..............................................5
2.2 Discussion about the global impact of E-commerce on society in relation to Hilton hotel..8
TASK 3............................................................................................................................................8
3.1 Investigation of market potential for e-commerce opportunity........................................8
3.2 Evaluation of current e-commerce systems is use by similar organisation......................9
3.3 Discussion about the financial implication of the e-commerce solution..........................9
3.4 Design an e-commerce solution to enhance the business functions...............................10
3.5 Evaluation of suitability of the e-commerce solution.....................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
In the present era, there are huge competition in the business environment among the
organisations. Every business enterprise requires effective success, growth and stability in the
market. For this purpose, they make various efforts, strategies and practices and develop their
own brand image in the market (Beaudry and Pinsonneault, 2010). Technology is one of the
most essential tool which can boost up the performance of business and assist in attaining the
objective. In this manner, e-commerce plays a very crucial role under which company use the
internet and other electronic medium to sell and buy the product and services in the market. The
following report provides an effective understanding about the business skill to design an e
commerce solution for the corporation. In addition to this, the aim, structure, functions of Hilton
hotel and its relation of its stakeholders has also systematically addressed in this report. Cited
venture is a famous hotel in the UK, which deals with the accommodation services. Moreover,
how this company design its e commerce in order to get an effective success in the market.
TASK 1
1.1 Assessment of the core business functions of organisation
Hilton hotel is a global brand of full service hotels and resorts. Cited venture have 570
Hilton hotels and resort properties in 85 countries and territories. It is one of the largest
hospitality company in the world which have 5000 properties with more than 812000 rooms in
85 countries. Hilton hotel’s main aim is to become number one accommodation hotel in the
world and earn maximum profitability and market share (Dahlstrom, Walker and Dziuban,
2013). For this objective, cited venture makes an excellent effort along with its all core functions.
It also focuses on improving the quality and productivity of hotel services. In order to understand
the business performance of Hilton hotel, core function has systematically addressed in the
following- Sales- In the field of marketing and sales of Hilton hotel, it has worldwide employs more
than 700 sales professionals around the world. Hilton hotel sales team also engaged with
the leisure travellers, travel agencies and conventions. Operation- Hilton hotel operations are settled in an effective manner as it has divided its
operation of business via three segments that is ownership, management and franchise
and timeshare. In the ownership segment, it consists of 146 hotels with 59463 rooms. Its
management consist of 4419 hotels with 691887 rooms. Timeshare segment consist of 45
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properties comprising 7152 units. This includes marketing and selling timeshare
intervals, operating timeshare resort and timeshare membership clubs and providing
consumer financing. Management- Hilton hotel has high skilled and quality employees who make continuous
efforts to attain the objective of organisation. Company organises effective training and
development program for its workforce so as they can improve their business
performance attain the target within time period.
 Services- Hilton hotel delivers high quality and luxurious services in the market which is
one of the most important competitive advantage of cited venture. It also offers the
customer services on the various social networking sites like twitter, Facebook, Instagram
etc.
PESTLE Analysis of the Hilton Hotel
In order to survive in the competitive business environment, company requires analysing
its business environment. It consists with various components thus, it is very important to
analyse each component. Hilton hotel is largely affected by these elements of business
environment which are as follows-
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Illustration 1: Core business function
Source: Kellermann and Jones, 2013