Unit 2 Marketing Planning and Processes

ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 2 Marketing Planning and Processes
Submission date 07/12/2021 Date Received 1st submission
Re-submission Date Date Received 2nd submission
Student Name Vu Dang Quang Huy Student ID GBH210803
Class GBH1013 Assessor name Dam Phuong Lien
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
Student’s signature Huy
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P1 P2 M1 M2 D1

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1. Introduction
Today people already know that marketing is widespread and recognized as a special management
function as well as organizing, recruiting, financing and production in the company. Marketing is
responsible for generating revenue and directly contributing to the growth of the organization. This
report will explain how marketing is the key function of business, and analyzes and evaluates the roles
and responsibilities of the marketing function.
2. The definition of Marketing
Marketing is a business function and a set of procedures engaged in generating, providing and
communicating value to customers, followed by customer relationship management, leading in mutual
advantage for the company and its stakeholders. Marketing is also the science of choosing target
markets through market analysis and segmentation, with a comprehensive knowledge of buying
behaviour aimed at delivering the best value to the client (MBA Crystal Ball, 2021).
3. Overview of the marketing process to reflect the key roles of
marketing
Source: (IEDUNOTE, 2021)