MEAL-KIT DELIVERY PRODUCT INFORMATION 2022

Project
MGMT

Running Head: MEAL-KIT DELIVERY 1
Product description
Meal Kit delivery is a product with prepared recipe ingredient that will prepare
the best dinner in few minutes. Products have written simple instruction
on the packet that is help in cooking the meal in less time. Nutritionist and
chef made the product by using fresh and high quality ingredients. Product
will be made in different recipe so that it can satisfy the demand of
different people. The product is easy to cook meal by sourcing local
ingredients for the best quality (Sallam & Algammash, 2016).
Target audience
The target audience of the meal-kit delivery is the college students in Vancover.
Students are targeted as they do have time to cook the whole food. By
keeping this in mind, Meal-kit will deliver them the prepared recipe that
will help them in cooking health food in few time. The objective behind
targeting these students is to provide them seasonal and fresh ingredients
that will help them in cooking amazing meals. At the same time, this
product will also save the time and money of students who are in
university or working part time for their earning. Due to the busy schedule
of these students, they do not able to prepare the whole food. Therefore,
meal kit will provide them best and tasty food (Sallam & Algammash, 2016).
Target message
The target message of meal-kit delivery is to eat better food with delicious new
meals with fresh ingredients. Meal-kit delivery has conveyed the message
of eating healthy and fresh food in just 30 minutes. The target message us
simple by creating the awareness regarding fats prepared food ingredients
(Brady & Brady, 2003).
Ad details
Ad details of the meal-kit delivery will include the ingredients of different product
that is offered to the student. Advertisement detail will also help in letting
know the delivery procedure of the meal-kit to their door step. In short
advertisement, a simple steps for making food will be taught in television,
newspapers, and some of the magazines (Lusk, 2017).
Campaign details
In the product campaign, variety of media will be used for promoting the meal-kit
delivery among the students. For this campaign, our marketing people will
visit different universities in order to develop the importance of this
product in mind of students. The product campaign in different
universities, and schools will bring the sense of trust. Under this campaign,
a small sample will also be distributed to some students based on activity
undertaken for them (Aggarwal & Chanda, 2017).