Integrated Marketing Communication

Running Head: INTEGRATED MARKETING COMMUNICATION
Title
Name
Institutional Affiliation

INTEGRATED MARKETING COMMUNICATION
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CONTENTS
INTRODUCTION......................................................................................................................4
About the Company................................................................................................................4
Target Audience......................................................................................................................5
IMC OBJECTIVES....................................................................................................................5
IMC Strategy..........................................................................................................................6
Identifying a Target Audience............................................................................................6
The Purpose.........................................................................................................................7
Different Approaches..........................................................................................................7
Target Market Focus...............................................................................................................8
Key Product Focus..................................................................................................................8
Core Brand Values..................................................................................................................9
IMC OBJECTIVES FOR HELLOFRESH.................................................................................9
Key Communication Messages..............................................................................................9
Key Media Channels for Communication..............................................................................9
COMPETITIVE ENVIRONMENT...........................................................................................9
FINANCIAL REPORT AND BUDGETING..........................................................................10
SOURCES OF DATA FOR STRATEGY FORMULATION.................................................10
CREATIVE STRATEGY........................................................................................................10
Media Strategy......................................................................................................................12
Process..............................................................................................................................12
Analysis.............................................................................................................................12
MEDIA SCHEDULE (PLAN).................................................................................................13
Referral Marketing................................................................................................................14
Retargeting Ads....................................................................................................................14
Email Marketing...................................................................................................................15
EVALUATION OF CAMPAIGN............................................................................................15
REFERENCES.........................................................................................................................17

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PART B
INTRODUCTION
This report is on HelloFresh which is the world's leading provider of online food (H,
n.d.). The key company sends illustrated products to our customers ' homes each week with
the exact fresh ingredients to cook them. This report will talk about the elements of
Integrated Marketing Communication, Media strategies, Creative Strategies The target
market of HelloFresh about the company. The media plan creatively introduce the Christmas
menu to everyone both existing and new customers.
About the Company
HelloFresh is the leading online food supply service in the world. Our core enterprise
sends illustrated recipes to the customers ' homes every week using the exact fresh
ingredients needed for cooked food. There is a supply of products with trusted, sustainable
suppliers in the most local manner possible and only order the quantity of ingredients needed
to complete the order with accurate forecasting. In conjunction with just sending exactly what
the customers need to cook their meal; HelloFresh can avoid considerable food waste both in
the supply chain and in the homes. There are illustrated recipes every week to our customers '
homes, using exactly the fresh ingredients needed to cook them. The products are bought
from trusted, sustainable suppliers locally and only order the quantity of ingredients are
needed to carry out orders by accurately predicting customer numbers. In combination with
just sending what the customers need to cook their food, we can prevent substantial food
losses both in the supply chain and in homes. Back in 2012, we saw a seismic shift in public
awareness about the importance of eating fresh, nutritious food in the context of a healthy
lifestyle. Every year, this trend gains greater momentum, with HelloFresh currently having
more than 1,45% active clients in ten countries. We only leave the customers with the best in

INTEGRATED MARKETING COMMUNICATION
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taking all the plan and the shopping: home-cooking, nutritious, delicious meals with fresh,
scratch ingredients(Luxton et al., 2015).
Target Audience
Our clients are single guardians’ moms and fathers who need their youngsters to have a
home prepared new dinner, office going people, older, and the individuals who are working
all day and would prefer not to arrange costly suppers once a day and rather stick to custom
made sound new nourishment which is the thing that HelloFresh offers (Schultz et al.,
2013). Very late requests, office providing food are represented considerable authority
around the same time. For your up and coming conferences and occasions in the nation, we
give office caterings. Regardless of whether your staff or visitors are made up for the lost
time in certain dietary confinements, we generally give breakfast sustenance, lunch, snacks
toward the evening, sandwiches and dishes to fulfil each taste (Ruiz-Pava & Forero-Pineda,
2018).