Amazon's Dominance in E-Commerce

This assignment analyzes Amazon's success as a leading e-commerce company. It examines Amazon's products and services, its global reach, and its influence on consumer behavior. The paper also discusses the challenges Amazon faces, such as accusations of selling counterfeit items, and suggests ways to improve its operations. The analysis considers both the benefits and drawbacks of Amazon's dominance in the retail industry.

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E-Business
By (Name)
Course
Professor
University
Date

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Online retail
Amazon
Amazon is an e-commerce company. Its headquarters is in Seattle, Washington. Amazon
Company was founded in 1994 and is now 23years old. Due to Amazons advance in technology,
it rates as the largest online retailer in the world by their total sales and capitalization of its
market. The organization operates in the online shopping industry and offers its services
worldwide (Laudon and Trever, 2013, pp. 22). The online company deals in Amazon Appstore,
Echo, Kindle, web services, and Comixology as its products. Amazon's official website is
Amazon. Com. However, it has a separate retail site for countries based at such as Australia with
its website as Amazon.au. Amazon offers product shipping to other nations.
Currently, Amazon has made plans to purchase a whole foods market by the end of the
year. This purchase will be a great challenge to physical stores. Amazon owns over forty
subsidiaries. Some of the product lines available at Amazon include consumer electronics,
beauty products, groceries, health and personal care items, apparel, and baby products. Amazon
gives its users a platform to write their reviews and rate the products on a scale of one to five on
the page of each product. Users buying books can use the Amazon's “search inside the book”
feature that allows a search for keywords.
Goh, NG, Wong, and Chong, (2017) argues that efficiency of the online delivery services
has been greatly influenced by the revolution of technology and now customers can order for
deliveries directly from their phones. Customer’s preferences have also changed as most
shopping is now done online with fewer efforts and less cost needed. The article is relevant to

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this assignment because bricks and mortar are facing competition from the growing online retail
and extinction of physical stores feared by Marc Andreessen, founder of Netscape ((Goh, NG,
Wong, and Chong, 2017, pp.4). The competition posed by more customers now moving toward
online shopping on sites such as Amazon
According to Shay (2017) the physical stores offer an experience that is different from
online stores. One can familiarize with smells such as the bread bakery section in a mall and
have face to face interactions with other buyers (Shay, 2017, pp.3). Shay’s article is relevant to
this assignment since online retails also offer technological experience to their customers. The
users can view other peoples review on the page products are listed and search for goods by
viewing their photos online.
Ways to which Amazon can improve
Firstly, Amazon should ensure the items listed are of high quality. The company has
continually been facing accusations of selling counterfeit items to its buyers from its websites
(Sahney, 2015, pp.131). Secondly, Amazon should establish a partnership with more than just
one social networking sites to give its link to a wider base of users and make access to its website
easier and more convenient for browsers who will just have to click on the provided link.

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Bibliography
Goh, S., NG, S., Wong, S., & Chong, L. 2017. Outsourcing to online food delivery services:
perspective of F&B Business Owners. Journal of internet banking and commerce.
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
Sahney, S., 2015. Critical success factors in online retail–an application of quality function
deployment and interpretive structural modeling. International Journal of Business and
Information, 3(1).
Shay, C. 2017. 5 Questions with founder of Boulder’s Sweet Ruckus. Journal of online business
and information