Analysis of Amazon Website: Platform, Technology, Availability, and Security

Running head: WEB TECHNOLOGY
WEB TECHNOLOGY
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Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Analysis of platform and technology of Amazon......................................................2
Analysis of availability and security of Amazon website..........................................4
Conclusion......................................................................................................................7
References......................................................................................................................8

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Introduction
This report aims to discuss the topic of analysis of the company website of Amazon.
A brief discussion for the critical analysis of the appropriate tools, platforms, technologies
and the languages for this company website is provided in this report. The specification of the
design for the web site of Amazon with the emphasis on the availability and the security is
provided in the report. Finally, the report settles with an suitable conclusion for this report.
Amazon website of e-commerce offers the common people with opportunity of
selling or purchasing the items on platform of internet. This website of Amazon has been
commonly considered to be most trending and secure businesses in the present times.
Discussion
In the present world, the designers of website are facing significant problems in
designing the user-friendly and interactive for the common public. But the website of the
company Amazon has the most interactive and user friendly website comparing the other e-
commerce websites (Chen et al. 2013).
Analysis of platform and technology of Amazon
The analysis of the website of the Amazon along with the analysis of the technologies
and the platform of the website can be observed as:
The shopping experience on the website of Amazon starts on the home page where
any user has been notified by the two-fold purpose of the website which are the online
purchasing and the search for the product (Rodrigues et al. 2013). When any user scans the
home page of Amazon for purchasing or sell some items, then the users can view the distinct,
clean elements that appeals the customers to the website. Using these elements, it has been
observed that the users are able to easily discover and procure the products and the sellers are

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easily able to process the online purchases and then make significant profit. As the company
is well known, most of the users along with the first time users of the website have clear
visibility of the options and the features on the website (Almorsy, Grundy and Müller 2016.).
The designers and the developers that are involved in the designing of the website clearly
emphasized on the online purchasing and the search for the product features. After the
establishment of the search for the product and the capabilities of the online shopping, the
users commonly take advantage of the features using the search button. The website of the
company utilises the cookies for keeping the user logged in and also track the shopping habits
of the users and then store them on the side of the server. This is considered to be the good
improvement as it dynamically performs the customisation of the experience of the user
based on the earlier searches, views on the page, the additions on the wishlist, the written
reviews and the finally the purchases. One of the major example of the customised content
could be viewed on the home page of the website that performs the modification of the major
content on the basis of the interaction of the users on the website with the search features of
the product (Al-Haj, Al-Shaer and Ramasamy 2013). The feature of the website of
recommending the items on the basis of the prior activities of users provide the evidence of
increased customisation of the website. The company tracks the behaviour of the client side
for ensuring the subsequent visits of every user and are increasingly tailored according to the
habits and the taste. It increases the probability of any user performing the transaction and the
enhanced customisation of the website would enhance the process of purchasing. The
customisable feature of history and the recommendations provides the users with the
additional benefits of purchasing and selling on the website of the company. Each of the
product that is listed on the product that is listed on the personal page of the Amazon users
under the ‘recommendations for you today tab’ can be edited by the user (Pichan, Lazarescu
and Soh 2015). The well placed elements of navigation on the website of the company is