Business Ethics and Success

Business Plan
Term Paper
January, 29th 2018
3500 words
Student name
University

TABLE OF CONTENTS
BUSINESS PLAN SUMMARY................................................................................ 4
The Business.................................................................................................... 4
The Market...................................................................................................... 4
The Future...................................................................................................... 5
The Finance..................................................................................................... 5
Business Details................................................................................................ 5
Business Premises............................................................................................. 6
Registration Details........................................................................................... 7
Organization Chat............................................................................................ 7
Management and Ownership............................................................................... 8
Key Personnel.................................................................................................. 8
Products/ Services............................................................................................. 9
Innovations.................................................................................................... 10
Insurance...................................................................................................... 11
Risk Management........................................................................................... 11
Legal considerations........................................................................................ 11
Operations..................................................................................................... 11
Sustainability Plan.......................................................................................... 12
THE MARKET................................................................................................... 13
Market Research............................................................................................ 13
Market Targets.............................................................................................. 13
Environment.................................................................................................. 14
Customers..................................................................................................... 14
SWOT analysis............................................................................................... 14
Competition................................................................................................... 16
THE FUTURE.................................................................................................... 17
Vision statement............................................................................................. 17
Mission statement........................................................................................... 17
Goals and objectives........................................................................................ 17
Action plan.................................................................................................... 18
THE FINANCES................................................................................................. 18
Key objectives and financial review....................................................................18
2

Assumptions.................................................................................................. 24
Startup cost................................................................................................... 24
Balance sheet forecast...................................................................................... 25
Profit and loss forecast..................................................................................... 26
Expected cash flow.......................................................................................... 27
Breakeven analysis.......................................................................................... 27
SUPPORTING DOCUMENTATION.......................................................................30
Works cited.................................................................................................... 31
3

BUSINESS PLAN SUMMARY
This is a draw of the proposal business in conclusion. This summary involves business
description, the marketing plans, organization and management and financial plan.
The Business
JORDAN ENTERPRISE is established to offer commodities which are generally
household in Melbourne Australia. These include; tea leaves, soap, wheat flour bread,
cooking fat and many other. It is a sole proprietorship Form of business and Steve
Johnson is the owner.
The business is expected to grow quickly due to availability of steady customers, good
transport and communication network and availability of raw materials within Melbourne
Australia.1
The Market
The major people constituting the market to the proposed business are individual persons,
institutions and Australian government agents.
The business has laid the strategies including sales, promotion, advertisement and
discounts which will help it to compete well in the Australian market.
The following will form the organizational structure of the business and will also have to
attain the entire necessary document like licenses and permits in order to meet legal
requirement. With the help of Australian Business License and Information Services
(ABLIS), the business will ensure that it obtains all the required documents. 2
1 Banks, William. "Make it or die: The secret behind big business today." Harvard
Business Review 6 (2015): 36-71.
2 Banks, William. "Make it or die: The secret behind big business today." Harvard
Business Review 6 (2015): 36-71.
4

The Future
Now and in the future, the business aims at providing high quality good and services with
good packaging and clean environment.
The business also aims at reducing costs of operation and offer fair prices for
commodities and services provided. The policies and regulations are likely to be
government policies and health policies.
The Finance
Jordan Enterprise will be financed by the following, finance from owner’s savings,
contribution from family members and loan from banks. The amount of capital required
by the business at start-up amount is AUD.150, 000.
AUD. 100,000 is to be obtained from proposal savings AUD 20,000 from family
member’s contribution and AUD.30, 000 is to be borrowed from bank loan board as a
long term loan.3
THE BUSINESS
The business will be established just like any other business basically with an intention of
investing back profit. JORDAN ENTERPRISE has the potential of meeting the
expectation and satisfaction of its customers’ needs. The profit from the business will be
used for the expansion of the business.
Business Details
The business name is JORDAN ENTERPRISE which is easy to pronounce and to
remember.
The business shall be identified by a logo shown below.
3 Banks, William. "Make it or die: The secret behind big business today." Harvard
Business Review 6 (2015): 36-71.
5

Business Premises
The intended business will be located in Melbourne city, South Melbourne next to South
Melbourne Market.
The business will start its operation from January 2019 from the proposed site.
South Melbourne Market
Jordan enterprise
The business layout will be as follows:
6
COME AGAIN
JORDAN
ENTERPRISE
THE BEST
TO

Registration Details
The business will operate under the postal address
JORDAN ENTERPRISE
P.O.BOX 325-3000
MELBOURNE AUSTRALIA.
EMAIL: [e-mail]
Organization Chat
The business will be run by a team of professionals who will be responsible for decision
making within the business. The organization chart will include the following people at
the beginning of the business.
The manager
Assistant manager
Financial officer
Operations officer
7
Security officer
ShelvesShelves Shelves
Cashier MANAGER

Head of security
Transport officer
Cashiers
Sale representatives
Cleaners
The owner of the business will manage the business and will recruit other staffs.
The structure below shows the organizational structure of the business;
Management and Ownership
The business will be owned by Steve Johnson who will be a holder of certificate in sales
and marketing. He will also be responsible for the management of the business.
Key Personnel
JORDAN ENTERPRISE will be operated by Steve Johnson who will be 22 years old.
The owner is a holder of certificate in sales and marketing. A part from this he has
intensively studied in rental shops from Melbourne small business enterprise.
He has knowledge in front office management and retail shop management.4
4 Otto, Harkins Dedogo. How to start a business and succeed in the information age
.Walnut Creek, CA: Alta Mira Press, 2015.
8
Manager
CashierDistribution agent
Security officerCleaner