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Assignment Business Plan Report

   

Added on  2020-05-28

19 Pages4155 Words54 Views
Running head: BUSINESS PLANBUSINESS PLANName of the Student:Name of the University:Author’s Note:

1BUSINESS PLANExecutive SummaryThe main purpose of this report is to prepare a business plan. The business plan will containan overview of the business which is going to be started. The plan will be containing a marketanalysis where the business will set up along with what product the business is going to selland which consumers the business will be targeting. The plan is also going to includeoperational plan, marketing plan and financial plan.

2BUSINESS PLANTable of ContentsIntroduction................................................................................................................................3Market Analysis.........................................................................................................................5SWOT Analysis of Eat Fresh.....................................................................................................7Operation Functions...................................................................................................................8Marketing Function....................................................................................................................9Financial Functions..................................................................................................................11The Business Model Canvas....................................................................................................13Value Proposition Canvas........................................................................................................15Reference..................................................................................................................................16

3BUSINESS PLANIntroductionThe main purpose of this assignment is to analyze and formulate a proper businessplan for opening a fast food restaurant in United Kingdom (Lang and Heasman 2015). Thebusiness plan will be containing an overview of the company and different areas of thebusiness such as operational, marketing and financial aspects. Business Model of RestaurantThe restaurant for which a business plan is being prepared is Burger and Fries. Burgerand Fries is going to be a fast food restaurant which will be established next year which willspecialize in selling burgers, fries and other fast food products which are popular among thepresent generations. Burger and Fries will be opening sometime next year and as it is going tobe newly established restaurant and thus it needs to have a proper strategic plan in order toface their competitors. Burger and Fries will provide good quality food at a reasonable priceand the locations where the shops will be established are densely populated. In today’s competitive environment, there is intense competition between differentfast food chains. Every fast food restaurant is trying to differentiate their product and improvethe quality of product or add more value to the product in order to acquire as much marketshare as possible (Nestle 2013). The plan of the restaurant business is to open a store incrowded areas such as malls in order to attract customers. The restaurant’s business modelaims at attracting younger generations with their variety of product along with the highestlevel of quality at a reasonable price Fraser et al. 2012).Objectives of Burger and Fries The objectives of the restaurants which the business will be following are given below:1.To establish a local fast food restaurant and gain customer loyalty.

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