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Communication Plan - Assignment

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Added on  2020-04-21

Communication Plan - Assignment

   Added on 2020-04-21

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Running head: COMMUNICATION PLANCommunication PlanStudent’s name:Name of the University:Author’s note:
Communication Plan - Assignment_1
1COMMUNICATION PLANTable of ContentsPart One: A visual illustration.........................................................................................................2(Refer to Poster)...............................................................................................................................2Part Two: Support of Communication Plan.....................................................................................4Introduction......................................................................................................................................41. An explanation of the Promotional Mix theory...........................................................................42. A discussion of how the promotional mix theory was used to decide selection.........................53. A description of the target audience and the response sought.....................................................54. An outline of the chosen channel and justification......................................................................55. An explanation of the communications key message..................................................................66. Use of AIDA marketing theory to explain how the promotion and key message will achieveAddison Lee’s objective..................................................................................................................67. An explanation of how feedback will be collected......................................................................7Conclusion.......................................................................................................................................8Reference List..................................................................................................................................9
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2COMMUNICATION PLANPart One: A visual illustration(Refer to Poster)
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3COMMUNICATION PLANpp.44-63.Addison Lee gives you a chance to have flat 50% discount on first ride in mobile app bookingAddison Lee is famous personalize cabservice provider gives you a chance tochoose from different types of cars:MiniMicroPrimeRefer to your friends and get next tworides completely free. You can now book Addison Lee on rental basis.Addison Lee gives you a chance to book outstation service on round trip.Now get extra discount based on last ride The drivers are also welcome as they canearn extra benefits from each ride on pickhours. Car owners can register their cars withAddison Lee and earn handsome monthlyincome. Log into: www.addsionlee.comOr download Addison Lee mobile app from Google Play store or from iStore
Communication Plan - Assignment_4

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