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MCOM4040 Marketing and Communications - Assignment

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Marketing and Communications (MCOM4040)

   

Added on  2020-04-21

MCOM4040 Marketing and Communications - Assignment

   

Marketing and Communications (MCOM4040)

   Added on 2020-04-21

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Running head: MARKETING AND COMMUNICATIONMarketing and CommunicationName of the Student:Name of the University:Author Note:
MCOM4040 Marketing and Communications - Assignment_1
Table of ContentsIntroduction................................................................................................................................31. Promotional Mix Theory........................................................................................................32. Target Audience and Response Sought..................................................................................43. Chosen Channel.....................................................................................................................44. Communications Key Message..............................................................................................55. Marketing Theory such as ‘AIDA’........................................................................................56. Feedback................................................................................................................................67. Poster Visual..........................................................................................................................78. Conclusion:............................................................................................................................7References:.................................................................................................................................8
MCOM4040 Marketing and Communications - Assignment_2
Introduction: The report aims at preparing a communication campaign for explaining on how thecompany Addison Lee Car Service will have a business growth of 3% by the year 2018through targeting a younger demographic between the age limit of 16 to 25 years. 1. Promotional Mix Theory Advertising or Promotion through Sales:Advertising does not guarantee adopting a service. Therefore, it is very necessary forcreating awareness that leads to trial thereby establishing the personality of the brand and infostering loyalty on a long-term basis (Tutaj and van Reijmersdal 2012). Addison Lee CarService can use this promotional mix by creating a trial for their services to the targetcustomers even before their launch. Public Relations or Advertising:Public relations and advertising is another promotional mix encountered by themarketers. Advertising however refers to the hardcore selling that sometimes misinterpretedby the consumers as misleading or exaggeration (Schivinski and Dabrowski 2016). Thus,Addison Lee Car Service can avail advertising of their services in a manner so that theybecome appealing to the customers. On the other hand, public relations (PR) are a gentler andfree means for interaction with the consumers through feature stories and press release.Addison Lee Car Service can also put up their services to the customers through press releaseand feature stories. 2. Target Audience and Response Sought The target market for the Addison Lee car service includes the younger demographicbetween the age group of 16 to 25 years. This group of target audience because of higher cost
MCOM4040 Marketing and Communications - Assignment_3

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