The assignment requires creating a PPC ad for the website of 'The Student Hub.' The ad should be well-written to help people easily understand the main facts about the webpage. Important keywords and phrases related to PPC advertising, such as 'student hub' or 'CYRIL ADOKU,' are identified. A PPC campaign is then started using the target webpage, with keyword organization and ad copy writing being key components. The campaign structure is important for monitoring success rates.