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Promoting The Student Hub on Google Ads

   

Added on  2019-09-27

7 Pages1577 Words37 Views
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DIGITAL MARKETINGDIGITAL MARKETING
Promoting The Student Hub on Google Ads_1

2DIGITAL MARKETINGTable of Contents1. Introduction........................................................................................................................................32. Search Engine Algorithms.................................................................................................................32.1 Ranking..........................................................................................................................32.2 Queries related to search..................................................................................................43. Marketing approaches.......................................................................................................................44. Marketing calendars..........................................................................................................................5a. Define everything about the webpage..................................................................................5b. Define necessary things related to the investigation...............................................................5c. Identify important keyword and phrases related to PPC ad.....................................................55. after using the supplied target webpage in the advertisement, start a PPC campaign......................66. Conclusion.........................................................................................................................................6Reference list.........................................................................................................................................8
Promoting The Student Hub on Google Ads_2

3DIGITAL MARKETING1. IntroductionPPC is termed as pay per click, and it is one of the most popular digital marketing services. Inthis report top, five search engine and their ranks are going to be mentioned. Google is seen to have stayed in the first place with a difference of 65 percent from Bing, which is in the second position. A web page is going to be identified to state necessary things about that web page. The aim of this report is to start a PPC campaign after using the supplied target webpage in the advertisement.2. Search Engine Algorithms2.1 RankingOver search engines, DuckDuckGo has a number of advantages as it does not track users and it is not fully loaded with ads. As per the view of Fisher, Goddu & Keil (2015), it has several other features such as with this people can search directly other websites. Coming to Google, this search engine holds the first place with a stunning difference of 65 percent from Bing which is in second place. Baidu is a popular search engine in China, and currently, its rank is in 4th position. After these, Yahoo is one of the most famous email providers with a market share of 3.90 percent. Lastly, Yandex is among 30 popular websites on the internet.Figure 1: Top search engines in the world
Promoting The Student Hub on Google Ads_3

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