Assignment | Digital Marketing

Added on -2020-02-12

| 18 pages| 4842 words| 54 views

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Running head: Digital MarketingDigital MarketingNameInstitution’s name
Digital Marketing 2ContentsPart 1................................................................................................................................................3Identification of digital marketing to build the customer relationship.........................................3Core stages to develop social media marketing strategy and its aims.........................................6The role of social media marketing and traditional marketing to reinforce the organization marketing strategy........................................................................................................................8Part 2..............................................................................................................................................11The role of mobile environment for the online retailer and its impact on marketing communication decision............................................................................................................11PART 3..........................................................................................................................................14Content Marketing.....................................................................................................................14References.................................................................................................................................18
Digital Marketing 3Part 1Identification of digital marketing to build the customer relationshipDigital marketing is the process of marketing in which the products mainly get the promotion viathe channel of electronic media(Edgerly, 2015). The main different between the traditional market and the digital market is that digital market mainly deals with the people who are connected to the electronic media all the time. Moreover, it is to be said that this type of marketing happens in real time. There are various stages where the digital marketing can take their places. It is to be said the digital marketing is the most effective way in today's generation as most of the people are connected to the social media, and the promotions of the products(Hailu, Vyn, & Ma, 2014) reach the customers very easily. The digital marketing can be elaborated mainly by two kinds of platforms. The platforms are like,Facebook marketingThe Facebook marketing is the most common and effective stage to build the right kind of relationship with the customers. It is to be said that there are millions of users those are using Facebook. It is very hard to find a person who doesn't have a Facebook account. That is why the CMOs of the companies target the platform of Facebook initially in order to make the right kind of movement in the field of marketing. The processes by which the relationships are mainly builtare,Building a database: This means that the company who is going to promote the productsmust create a database or page in their Facebook account. It is mainly done to bring all the customers under one single roof. Firstly the customers are invited to like the page. In
Digital Marketing 4response many interested customers start to like the page and consider themselves to be under the roof of that company. Interested customers then approach the company to buy their products and so on. This process is very effective not only the relationship between the company, and the customers are maintained, but the cost required to make any kin advertisement on the Facebook pages is minimal than any other advertisement stages(Burrell, & Beard, 2010).The engagement of priorities: There is various process of advertisement that can be made on the Facebook pages. Suppose a company is selling digital cameras. In this case either they can upload some photos that are taken by their cameras, or they can upload the photos of the cameras. Depending on the choice of the customers the right process must be chosen. Moreover, the CMO has to make a strict decision about where the business is going to happen. The buys and the sales of the products can be done in association with Facebook, or the customers can be redirected to the company's official page to make all kinds of transaction.Identifying the most important customers: It is the most important aspect of the marketing process. Identifying the customers can bring a lot of positive changes in the marketing. It can be said that there are many users in the Facebook who will not think thesecond time to just hit the like button in the page. But the customers who are interested inthe products of the company. Only in this way, the products can be sold, and the customers can be satisfied with the servitude of the company. The identification can be done by the process of communication(Polgár, & Kazinci, 2013).

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