Strategic Business Plan Development

This assignment explores the crucial aspects of developing a successful strategic business plan. It guides students through analyzing organizational strengths and weaknesses, conducting environmental scans to identify opportunities and threats, and evaluating stakeholder perspectives. The assignment also emphasizes formulating new strategies, choosing appropriate methods for implementation, and utilizing SMART goals to ensure effective execution. Finally, it requires students to analyze the suitability of different strategies for various market scenarios, such as market entry, growth, or retrenchment.

Assignment front sheet
Qualification Unit number and title
Pearson BTEC Level 5 HND Diploma in Business Unit 07: Business strategy
Student name Assessor name
Ms. Maria Sumbul
Date issued Completion date Submitted on
26th March 2017 26th April 2017
Assignment Type Summative Assignment
Assignment title Strategic Planning & formulation of new strategy
Learning Outcomes AC In this assessment you will have the
opportunity to present evidence that shows
you are able to:
Tas
k No
Evidenc
e
(Page
No)
LO1
Understand
the process
of strategic
Planning
1.1 Assess how business missions, visions,
objectives, goals and core competencies
inform strategic planning
1.2 Analyze the factors that have to be considered
when formulating strategic plans
1
1.3 Evaluate the effectiveness of techniques used
when developing strategic business plans
LO2
Be able to
formulate a
new strategy
2.1 Analyze the strategic positioning of a given
organisation by carrying out an organizational
audit
2
2.2 Carry out an environmental audit for a given
organisation
2.3 Assess the significance of stakeholder analysis
when formulating new strategy
2.4 Present a new strategy for a given organisation
LO3
Understand
approaches
to strategy
evaluation
3.1
Analyze the possible alternative
strategies relating to market entry,
substantive growth, limited growth or
retrenchment for a given organisation 3
3.2 Justify the selection of a strategy
LO4
Understand
how to
implement a
chosen
strategy
4.1 Access the role and responsibilities of personnel
who are charged with strategy implementation
4
4.2 Analyze the estimated resource requirements for
implementing a new strategy for a given
organisation
4.3 Evaluate the contribution of SMART targets to the
achievement of strategy implementation in a given
organisation.

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Student signature: Date:

Assignment brief
Unit number and title Unit 07: Business Strategy
Qualification Pearson BTEC Level 5 HND Diploma in Business
Start date 26th March 2017
Deadline/hand in date 26th April 2017
Assessor Ms. Maria Sumbul
Assignment title Strategic Planning and Formulation of New Strategy
Purpose of this assignment This Assignment will make the student understand the Firm’s
Strength and Formulate a New Strategy
Unit Aim
The aim of this unit is to give learners the knowledge and understanding of how a business unit can
strategically organize and plan for likely future outcomes in order to be successful
Scenario
You are working in a Business Consulting Firm as a Strategic Consultant; a client organisation requires
consultancy services to apply Strategic techniques to their business planning in order to be successful.
As a Consultant, you are required to prepare a formal report for the board of directors explaining the
strategic planning approach to business, and justify the selected technique to them. You will also need
to present the resource requirements for implementing a new strategy and contribute SMART targets to
the achievement of strategy implementation.
Task 1 (LO 1)
AC 1.1: Assess how business missions, visions, objectives, goals and core competencies
inform strategic planning
Learners are required to define the terms and state the mission, vision, objectives, goals and core
competencies of your chosen organisation and also explain how it is aligned with their strategic
planning.
 Define each of the terms , mission, vision, objectives, goals and core competences;
 Explain how these terminologies inform strategic planning of the chosen organisation.
AC 1.2: Analyze the factors that have to be considered when formulating strategic plans
Learners are required to analyse Business and Market Conditions through STEEPLE Analysis to
provide a report which company can use for strategic planning
 Define strategic planning
 Conduct Steeple analysis of the chosen organisation
AC 1.3: Evaluate the effectiveness of techniques used when developing strategic business
plans
Compare and contrast by giving advantages and disadvantages of three different planning techniques
which you could apply to your chosen organisation.
 Define and describe three different planning techniques, for example, the BCG matrix,
SPACE, GE/ 9 cell grid or PIMS
 Evaluate these techniques by giving advantages and disadvantages and judge its

effectiveness
Task 2 (LO 2)
AC 2.1: Analyze the strategic positioning of a given organisation by carrying out an
organizational audit
Conduct an organisational audit of your chosen organisation by carrying out a SWOT analysis
 Identify the strengths, weaknesses, opportunities and threats for your chosen organization
 Analyze the strategic positioning of the organisation through Ansoff Matrix
AC 2.2: Carry out an environmental audit for a given organisation
 Describe the factors of PESTEL – Political, Economic, Social, Technological, Environmental
and Legal. Provide an example of each for your chosen organization
 Analyse how Porter 5 Forces are effecting the organisation
AC 2.3: Assess the significance of stakeholder analysis when formulating new strategy
List and analyse the organisation stakeholders and present your guidelines, who are the organisation’s
key stakeholders and which stakeholder’s interest should be taken in account and why?
 Define the term stakeholder
 Explain stakeholder analysis and list your organization’s stakeholders
 Conduct stakeholders analysis through mapping technique (Power and Interest Model or
Power and Dynamism Model)
AC 2.4: Present a new strategy for a given organisation
AC- 2.1, AC-2.2 and AC-2.3 leads to AC 2.4, in which learner has to select/ design and apply appropriate
methods / techniques keeping in mind already done organisation’s SWOT analysis, Porter 5 force and
PEST analysis.
Learners are required to select any of the strategic analysis tool from 1. BCG Matrix 2. GE/ Directional
Policy 3. Space Analysis and on the basis of those tools present a new strategy for selected company
Task 3 (LO 3)
AC 3.1: Analyze the possible alternative strategies relating to market entry, substantive
growth, limited growth or retrenchment for a given organisation
 Explain alternative strategies ( Market entry strategies, Substantive Growth strategies,
Limited Growth strategies and retrenchment strategies)
 Identify and evaluate the possible alternative strategies your selected organisation may
adopt along with examples.
AC 3.2: Justify the selection of a strategy
Select the best alternative strategy for the selected organisation and justify with example
 Critically examine and justify the strategy selection.
 For example, if you suggest organic growth in Market Entry Strategy, you will need to justify
your answer
Task 4 (LO 4)
AC 4.1: Access the role and responsibilities of personnel who are charged with strategy
implementation

 Discuss the different roles and the responsibilities needed to implement the plan.
AC 4.2: Analyze the estimated resource requirements for implementing a new strategy for a
given organisation
 Evaluate and identify human resources needed to implement the strategic plan
 Evaluate and identify financial resources needed to implement the strategic plan
 Evaluate and identify time and materials needed to implement the strategic plan
AC 4.3: Evaluate the contribution of SMART targets to the achievement of strategy
implementation in a given organisation.
 Discuss the importance of SMART principle (specific, measurable, achievable, realistic and
time constrained) to the targets achievement. Explain by giving advantages and
disadvantages of adopting SMART targets.
 Evaluate and identify the targets of the selected organisation in a given time period using
SMART principles
Note: Your report should be approximately 4000 words and you are likely to be penalized if it exceeds
4500 words. If you feel it is essential to include detailed information, put it in an appendix and refer to
this appendix in the text.
Higher Grade Achievements
A pass grade is achieved by meeting all the requirements listed in the assessment criteria above.
Additionally, you may achieve higher grades as below.
In order to achieve a Merit,
the learner must achieve all
three merit descriptors:
Indicative
characteristics
Guidance
M1: Identify and apply
strategies to find appropriate
solutions
Effective judgments
have been made
- You will have to make effective
judgments.
- E.g. Factors that have to be considered
when formulating strategic plans (AC
1.2)
- E.g. Analyze the strategic positioning of
the organisation through Ansoff matrix
(AC 2.1)
M2: Select/design and apply
appropriate techniques
A range of sources
of theories has
been used
- Techniques/Methods have been used
and correctly referenced.
- E.g. One or Two Strategic techniques
used for formulation of new strategy
(AC 2.4)
M3: present and communicate
appropriate findings
A range of methods
of presentation
have been used
and technical
language has been
accurately used
- Use range of methods of presentation,
including the use of table’s /charts/
diagrams etc.
- Accurate use of technical language for
all the business concepts
- E.g. Stakeholder analysis through
mapping technique (AC 2.3)
In order to achieve Distinction,
the learner must achieve all
three merit descriptors in
addition to these distinction
descriptors:
Indicative
characteristics
Guidance

D1: use critical reflection to
valuate own work and justify
valid conclusions
Conclusions have
been arrived
through synthesis
of ideas and have
been justified.
- Provide full justification for conclusions
drawn in the report.
- Make sure you have reached to a
justified conclusion though synthesis of
ideas.
D2: Take responsibility for
managing and organizing
activities
Activities have
been managed
- You need to demonstrate an effective
approach to independent research
study and need to meet all the
deadlines to submit the tasks.
D3: Demonstrate
convergent/lateral/creative
thinking
Innovation and
creative thought
has been applied
- Demonstrate Creative thinking through
innovative ideas to improve
performance of your selected
organisation.
- Make compelling arguments throughout
the report to adopt the business
concept.
Instructions
1. An electronic copy of your assessment must be fully uploaded by the deadline date and time
2. You must submit one single MS Office Word document for LO1, LO3 and LO4. For LO2, submit
power point presentation. Any relevant images or screenshots must be included within the same
MS Office Word.
3. Clearly indicate the LO and AC number you address
4. Ensure that all work has been proof-read and checked prior to submission
5. Ensure that the layout of your documents is in a professional format
a. Font: Verdana
b. Font Size:
i. 14-Main heading, Bold and Underlined
ii. 12-Sub heading and Underlined
iii. 10-Body text
c. Line Spacing: 1.0 and justified
2. Check your work for plagiarism. The College has strict penalty for plagiarism and the
assignment will be cancelled if the assignment is observed for this.
3. Ensure that any file you upload is virus-free and not corrupted
4. You must NOT submit a paper copy or email of this assessment to any member of staff
5. Filing the reference checklist is compulsory
6. Visits need to be arranged and made to the organizations. For meeting the respective
managers, the college will provide a reference letter for the project and the manager of the
organization is welcome to contact the administration at the college
ANSWER SHEET
Task 1
Please type your answer below
LO
1.1
Vision: Outlines a business aspiration (where it wants to be) in the distant future
Mission: Simple declaration that broadly states the underlying purpose of an organizations
existence
Objective: A specific results that a person or system aims to achieve within a time frame and
with available resources
Goal: A goal is an aim or objective that a company would like to achieve, within a certain time.
Core competency: A core competency results from a specific set of skills or production

techniques that deliver additional value to the customer. These enable an organization to access
a wide variety of markets (Basic sales skills--business to business, 2010)
For Samsung company vision is to inspire the world, create the future. The company is continually launching
several premium phones that truely Inspiring to its clients. Through it mission the company has been
able to continually launch handsets with new technologies that creates solutions to the needs of
the company’s clients. One of the strategic planning of Samsung is developing a strong culture
within its entire workforce that enables them to provide quality performance that will drive its
business as guided by its objectives, goals and core or key competencies.
LO
1.2
Strategic Planning: Strategic planning is an organization's process of defining its strategy, or
direction, and making decisions on allocating its resources to pursue this strategy
Social Technology Economic Environmental Political Legal Ethical
Income
distribution
Adapts most recent
technologies with
cost effectiveness
Better
infrastructure
quality
Follow Dubai
Municipality rules
and regulation
Decent
relationships
with government
authorities
Tax policies Avoid Bribery
Culture: Adapts
51% of local and
49% of expats
Technology’s helps
to improve better
customer service
Maintain low
interest rate
With the help of
technology tries to
save paper, “Go
Green”
Deal with
government
organization for
logistics
solutions
Employment
Law
Maintain own
reputation
Class structure It helps to research
funding
Try to save on
inflation by
becoming
members with
closed
consortium
Follow trade
regulation
Safety
regulations
Adapts
business
ethics
Conducting steeple analysis for Samsung company
Samsung company have strong social relation in that most of its product are targeted to middle
class economy and above it is a form of market stratification whereby the company decides to
focus on a particular market segment. Samsungs always adapts most recent technology in its
endeavour to please its customer base as in the case of Galaxy 7 and 8. The company also use a
superior infrastructure on its handsets in that they are durable and have long life. Samsung pays
great attention to its political relationships with various governments and authorities within its
business dealings. It follows all the trade regulations in order to ensure its brand does not suffer
from negative publicity. The company is also compliant to all its legal obligations ranging from
tax returns to employments laws as well as safety regulations. One of the core values of the
company is ethics and diligence in conducting its business. The company therefore avoids bribes
and maintains good reputations with its peers, market and industry regulators.
LO
1.3
BCG MATRIX: The Boston Consulting group's product portfolio matrix (BCG) is designed to help
with long-term strategic planning, to help a business consider growth opportunities by reviewing
its portfolio of products to decide where to invest, to discontinue or develop products
STARS
 Build by
increasing sales
or market share
 Invest to
maintain
leadership status
QUESTION MARKS
 Build selectively
 Identify and
focus on niche
market
CASH COWS
 Hold to maintain
sales or market
share
 Defend position
DOGS
 Harvest
 Divest
 Identify
profitable niche

markets & focus
SPACE MATRIX: A strategic management tool that focuses on strategy formulation especially
as related to the competitive position of an organization.
INTERNAL STRATEGIC
POSITION
EXTERNAL STRATEGIC
POSITION
COMPETITIVE INDUSTRY
 Market share
 Customer service
 Customer loyalty
 Relationship with
supplier
 Brand & Image
 Barrier to entry
 Growth potential
 Profits
 Resource utilization
 Tech: Know How
FINANCIAL ENVIROMENTAL
 Liquidity
 Revenue increase
 Returns on Equity
 Efficiency ratio
 Cash flows
 Inflations rates
 Technology changes
 Demand Variability
GE MATRIX:
The GE Mckinsey matrix has two main variables which are plotted on the X and Y axis of the
matrix. These variables are the “Market attractiveness” and the “Business unit strength”. The
matrix is also known as the nine-box matrix, because in the graph, there are nine boxes where
the product can be plotted. Once the product is in its place, there are 3 main strategies in the
which are grow, hold and harvest. (Bowie & Schneider, 2010)
Grow – If the business unit is strong against a strong attractiveness, the business will grow.
Company is ready to invest a higher percentage of available resources in business. These
business units have high market attractiveness and high business unit strength. They are most
likely to be successful if backed up with more resources. The quadrants marked in green are the

places where company can grow its business.
Hold – If the business unit strength or attractiveness is average, then company should hold the
business as it is. It might be that the market is dropping in value, or that there is much high
competition which the business unit will be hard put to catch up. In both the cases, the business
unit might not give optimum returns even if resources are invested. In this case company should
wait and hold the business unit to see if the market environment changes or if the business unit
gains importance in the market as compared to other players.
Harvest – If the business unit or market has become unattractive, company should either sell or
liquidate the business or can hold it for any residual value that it has. This strategy is used when
the business unit strength is weak and the market has lost its attractiveness. The best measure
in this case is to harvest the weak businesses and reinvest the money earned into business units
which are in growth. (Evans, 2014)
Advantages and Disadvantages
With the help of BCG matrix company will be able to determine whether the company is still
growing or attaining its targets and its position in the market and understanding the key
marketing strategy that will help improve product positioning and boost sales in long term run.
Cannot take short term decision and achieve short term goals
Space matrix helps to identify the position of the company internally and externally
With the help of GE Matrix company can decide the business unit strategy which will help to
decide company whether to Grow, Hold or Harvest.
Company will remain to its limited source. (Evans, 2014)
Task 2
Please type your answer below
LO
2.1
SWOT Analysis for Samsung Electronics company ltd a study undertaken by an
organization to identify its internal strengths and weaknesses, as well as its external
opportunities and threats. (Marketing Plan, 2014)

Ansoff matrix for Samsung Electronics company ltd: The Ansoff Matrix is a strategic
planning tool that provides a framework to help executives, senior managers, and marketers
devise strategies for future growth. (Kotler, 2014)
LO
2.2
PESTEL Samsung Electronics company ltd: a framework or tool used by marketers to
analyse and monitor the macro-environmental (external marketing environment) factors that
have an impact on an organisation. (Kotler, 2014)
Present Market e.g. USA, China
as large markets due to
population, small markets Middle
New Product e.g.
Sumsang galaxy 8
Present Market
e
New Market
e.g. lower
segment buyers

PORTER 5 FORCES:
The first force we shall look at is competitive rivalry; here Samsung ltd is affected by the
nature of the competition it is facing in the market. For example the Smartphone market where
competition is offering customers with quality services and goods/phones Samsung Electronics
should attract customers through prices cuts and further improving the quality of their products
and services as well. If the competition is not offering good quality products compared to what
Samsung is offering then the organisation can have tremendous strength and large market share
along with good profits. Therefore, depending on the nature of competition in the market an
organization can adjust or maintain the quality of its products as well the prices in order to
remain afloat in business.
Supplier power Samsung company has a good number of suppliers that helps it to
manufacture and produce top quality phones in the market. It recently announced that it has
unveiled a fund through which its suppliers will borrow interest free loans for a year to enable
them run supplying business without facing cash flow problems. This way The company is
increasing the number of its quality suppliers in that it will not be depending on few savvy
suppliers who can manipulate them at slight opportunity. The company will therefore have
suppliers with less power thus gaining strong position against them.
Buyer power An organisation’s power increases if it has many customers as opposed to having
a few savvy customers who can dictate to the organization at any time and they threaten
revenues. Samsung ltd is a multinational company with customers across the world. Its Buyers
power is not very strong because of their large number. Therefore Samsung has continued to
push for bigger market share through aggressive campaigns and launching new products for the
market thus increasing the strength of its position against an individual customer.
Threat of substitution If customers have alternatives to the products or/and services of an
organization then they are likely to shift allegiances from the organization’s products to the
substitutes. Samsung is facing a lot of threats from substitutions such iphones which are equal
and more often than not better in terms of serving top notch clients than most of the Samsung
brands. In this case an Samsung is required to respond aggressive marketing the highlights their
quality, improve the quality of their products or/and services where possible or introduce price
cuts in order to wade off the substitutes. Customer loyalty also helps in such times as customers
may have a special relation with the organization that makes him or her stick around even
though there are worthy alternative outside. It could be that the organization surprised her with
her favourite brand of cake during her birthday and such other initiatives of that nature from the
organization that help build customer loyalty.
Threat of new entry A new entrant in the market can gain market share if an organization has
less barriers of entry into her territory market. To ensure that Samsung mobile brands have
superior position in the market that can not be challenged easily in the market, It must ensure
that the quality of its products and/or services is continually improved by research and use of

recent technologies. Its pricing must also be right neither too expensive nor cheap to extend of
affecting quality of the organizations profitability. (Frey, 2012)
LO
2.3
Stake Holders: A stakeholder is a party that has an interest in a company, and can either affect
or be affected by the business. The primary stakeholders in a typical corporation are
its investors, employees and customers
Stakeholder analysis is a process of systematically gathering and analysing qualitative
information to determine whose interests should be taken into account when developing and/or
implementing a policy or program
List of Stakeholders:
 Directors and Management
 Shareholders
 Employees
 Customers
 Suppliers
 Government
 Local Community
 Natural Environment
Stake Holders Mapping techniques:
Interest of stake holders / Influence of stake holders
Must be Completely informed for the ongoing and upcoming business.
There should be regular minimal contact
Manage most thoroughly
Must be anticipated
Needs must be fulfilled
LO
2.4
New strategy for Samsung Electronics company ltd: Based on Ansoff matrix theory of
strategic planning tool, below is the new strategy that Samsung electronics can use to strategies and
plan for future expansion and growth.
For the present market, Samsung Mobile should improve the strength of its brand in the eyes of the
premium customers in order to favourably compete with iphone in that particular market segment.
Looking at the advantages of iphone system compared to Android on which Samsung mobile runs it
is easy to see why top notch clients tends to prefer iphone. First is on its simplicity, iphone is quite
simple to use compared to Android based phones which have a myriad of widgets and icons than
can sometimes be confusing to the client. Samsung should ensure that it standardizes all its widgets
and icons so that customers can easily identify them whichever the brand they are using. This will
assist in penetrating the top notch/premium market further in terms of Smartphone. Samsung should
also consider funding gadget companies on add-ons for Samsung brands. On this front it should
ensure there is more stability in terms of operating systems upon which their brands runs on. This
could be done by maintaining a same Android on a number of new phones before changing the
Android systems in the next new type of phone launched. This will give ample time to gadget
companies to develop more gadgets for Samsung brands and compete with iphone. (Frey, 2012)
Samsung should also consider more aggressive marketing in African continent. The continent is
experiencing a boom in middle class economy where this segment of market is capable of buying
premium Samsung phones and helps regain ground on iphone which is a bit dominant in Western
world in terms of brand strength.
On product development Samsung should improve on its logistical arrangements where clients get
quick and authenticated services from Samsung approved dealers should they have any problem
with the phone. The recent cases where Samsung 7 batteries were busting when charged served as
a good remainder of this need. Many customers nowadays buy goods online and when they have no
one to ask questions physically when something goes wrong they tend to feel isolated. They may

have an option or retuning the gadget through established channels but those channels simple act
as conduit and may not respond to specific questions the customer has at the point or reassure the
customer that the problem will be looked into and the next batch of his/her phone will have
guaranteed quality.
The company should also strategically diversify into other markets to boost its revenue. This should
be done carefully because once mobile company has lowered its standards too low such that the
premium clients do not see the sense of buying a expensive phone whereas it has other models that
are cheap. Most of the premium clients are actually buying the name not so much into quality of the
phone. The quality comes second to the brand only that for any model of phone to gain strong brand
it must be of superior quality in the first place. Once the brand as achieved strong position in the
market then the name comes first because the market already associates that particular name with
quality capabilities and premium rates. (Marketing Plan, 2014)
Task 3
Please type your answer below
LO
3.1 Alternative market entry strategies, Direct exporting means exporting your products
directly to the chosen market using your own resources. This method hopes to leverage on good
brand perception to prompt ventures in those regions to start ordering the product on their own.
An organization may also use Franchising where it collaborates with another organisation
operating in the target market to import and distribute its products on its behalf. The company
may also license a different company to manufacture its product and distribute.
Substantive growth strategy This can be achieved by producing new products into the
market that the market is likely to receive it well. This strategy depends on how reliable is the
judgement made by an organization on the type of product or service can be well received in the
market. Am organization may also use good offers to boost its sales such that once many
customers have known the goodness of your product the prices can be set back to where they
were and pulling along with it a majority of the new clients into the organizations clientele. (Ellis,
2010)
Limited growth strategies and retrenchment An organization can use scaling down of
production in the wake certain situation such as unfavourable government regulation or even
increase its price in the market.
Samsung Electronics may adopt direct export of her products to new market as a way of
entering new market and following this up with marketing campaigns in those regions. On
substantive growth strategy Samsung can use launching of new products as way of gaining
massive clients especially on the lower segment market of the Smartphone. On Limited growth
strategy and retrenchment, the company can employ scaling down of production level such that
the company can have minimal impact in terms of profitability in the wake of unfavourable
condition that is forcing the company to rethink its business operation. (Advances in business and
management, 2011)
LO
3.2 To justify the above strategy selection, success in entering and penetrating new market most of
the time depends on the quality. Samsung is renowned for its quality product worldwide, having
noted this advantage, Samsung will do well in exporting directly to the new identified market
without using any other organization as a partner in exporting the product. With time the
consumers will likely demand for more that is when business ventures in those areas will initiate
on their own volition to import Samsung products as demanded by the market. Marketing the
product also serves as the market catalyst instead of depending on the organic growth alone.
Inorganic growth through use of marketing strategies such as price cuts and offers would
accelerate world-be organic growth and thus take less time to achieve desired level of sales.
To grow substantially its best for Samsung mobile to consider using launch of new products
strategy. This is because there is a huge market of lower segment Samsung mobile has not
entered. It may attempt this through of different brands that serve this market. It should not use

the name galaxy on this type of market segment because this will ‘dilute’ the galaxy brand as it
is meant for a higher market niche. (Mahin, 2013)
For limited growth and retrenchment strategy the best avenue for Samsung in such a case is to
scaling down production. This will help the organization to minimize the impact of unfavourable
market condition in an event of such cases. This will not also jeopardize the pricing of the
Samsung products thereby affecting its stand in the eyes of the consumers who are interested in
value for their money. (Advances in business and management, 2011)
Task 4
Please type your answer below
LO
4.1 Managing director of the organization is the overall overseer of the implementation of the
strategy. Thos implementation the strategy at the ground provides reports to the managing
director on progress on the implementation process. Should there be unexpected major change
in the course of implementing the strategy then the final decision rests on the managing director
to authorize change in the way the strategy will be implemented in view of the new
developments.
The human resource manager – The incumbent will be responsible fro recruiting and training
personal that will be required in the process of implementing the new strategy. Should there be
new skills required for successful implementation of the strategy the human resource manager
will be responsible in ensuring the team is well skilled for the task ahead.
Marketing manager If the new strategy concerns marketing then the marketing manager
would be the one overseeing the implementation of the strategy on day to day basis and
periodically providing reports to the managing director. The incumbent solve small to medium
challenges that do not require the attention of the managing director.
Clerks Are charged with the actual implementation of the strategy on the ground and providing
feedback to the marketing manager. (Weintrit and Neumann, 2011)
LO
4.2 Implementing a new marketing strategy for Samsung Electronics ltd
Human resources - The company will need personnel with the right competency needed for
the implementation of the marketing strategy. If the strategy was about entering a new market
the company will need people with relevant experience in selling mobile phones in the targeted
market.
Financial resources - The company will need finances to facilitate research on the new model
to pre test it prior to actual implementation. The company will also need resource to train the
personnel that will be involved in implementing the new strategy so that they are skilled enough
for the work ahead.
Time and materials – For implementing the strategic marketing plan in one country the
company may need a period of between 1-2 months in order to it fairly stable plan with minimal
changes it there will be need. The plan will need fliers and other branded materials such as T-
shirts, caps and banners that can be given to the customers for easy reference and also
reinforcing the message as intended to reach the consumer. (O'Neill et al., 2011)
LO
4.3
The importance of Using SMART targets is that they are specific. When a target is;
Specific it is easier for the implementing team to focus on it rather than being scattered and
look disorganized. The specific targets also take less time to achieve. Smart targets are also
measurable in that it is easy to measure where you have reached in the process of
implementation and thus gauge yourself whether you are on the right truck or not.
Achievable – Smart targets are easily achievable within the expected time frame. This serves as
an extra motivation to the team implementing the strategy and thus boosting the performance
level which may in turn promote the whole success of the project.
Realistic - The advantage of realistic strategy is that as the team continues to implement they
can see the results of the implementation which will assist in providing further feedback for
improvement and also serving as the motivation for the implementing team.

Time constrained – This feature of SMART target ensures that the strategy is completed within
the time frame scheduled. If time frame is not provided then the strategy may become obsolete
even before it is fully imp0limented. (Rogak, 2012)
Reference Checklist
Section Reference List Valid
Task 1
Basic sales skills--business to business. (2010). Burr Ridge, Ill.
Bowie, N., & Schneider, M. (2010). Business ethics for dummies.
Evans, M. (2014). Practical business forecasting. Malden, MA: Blackwell
Publishers.
Task 2
Frey, R. (2012). Successful Proposal Strategies for Small Businesses. Norwood:
Artech House.
Kotler, P. (2014). A framework for marketing management. Upper Saddle River,
N.J.: Prentice Hall.
Marketing Plan. (2014). Saranac Lake.
Task 3
Advances in business and management. (2011). New York: Nova Science
Publishers.
Ellis, C. (2010). Management skills for new managers. New York: American
Management Association.
Mahin, P. (2013). Entrepreneurial skills. Plano, Tex.: Business Publications.
Task 4
O'Neill, J., Conzemius, A., Commodore, C. and Pulsfus, C. (2011). The Power
of SMART goals. Bloomington, Ind.: Solution Tree Press.
Rogak, L. (2012). Smart Guide to managing your time. New York: Cader
Books.
Weintrit, A. and Neumann, T. (2011). Human resources and crew resource
management.
Achievement Summary
Qualification Pearson BTEC Level 5 HND
Diploma in Business
Assessor
name
Ms. Maria Sumbul

Unit Number and
title
Unit 07: Business Strategy Student name
Criteria
Referenc
e
To achieve the criteria the evidence must show that the student is
able to:
Achieved
?
(tick)
LO1 Understand the process of strategic Planning
1.1 assess how business missions, visions, objectives, goals and core
competencies inform strategic planning
1.2 analyse the factors that have to be considered when formulating strategic
plans
1.3 evaluate the effectiveness of techniques used when developing strategic
business plans
LO2 Be able to formulate a new strategy
2.1 analyse the strategic positioning of a given organisation by carrying out an
organisational audit
2.2 carry out an environmental audit for a given organisation
2.3 assess the significance of stakeholder analysis when formulating new
strategy
2.4 present a new strategy for a given organisation
LO3 Understand approaches to strategy evaluation
3.1
Analyse the appropriateness of alternative strategies relating to market
entry, substantive growth, limited growth or retrenchment for a given
organization
3.2 Justify the selection of a strategy
LO4 Understand how to implement a chosen strategy
4.1 Assess the roles and responsibilities of personnel who are charged with
strategy implementation
4.2 Analyze the estimated resource requirements for implementing a new
strategy for a given organization
4.3 Evaluate the contribution of SMART targets to the achievement of strategy
implementation in a given organisation.
Higher Grade Achievements (where applicable)
Grade descriptor Achieved
?
(tick)
Grade descriptor
Achieved
?
(tick)
M1: Identify and apply strategies to
find appropriate solutions D1: Use critical reflection to
evaluate own work and
justify valid conclusions
M2: Select / design and apply
appropriate methods / techniques
D2: Take responsibility for
managing and organising
activities
M3: Present and communicate
appropriate findings
D3: Demonstrate
convergent/lateral/creative
thinking

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