Business Model Innovation and Management

This assignment delves into the complexities of business model innovation and management. It examines various theoretical frameworks, including maturity models in business process management and strategic paradoxes in complex business models. Students are tasked with analyzing real-world case studies, such as Naturhouse's trial-and-error learning approach, and drawing upon scholarly sources to understand the challenges and best practices for developing and implementing successful business models.

MANAGEMENT
SUCCUSSFUL
BUSINESS

Table of Contents
MANAGEMENT SUCCUSSFUL BUSINESS..............................................................................1
Introduction......................................................................................................................................3
TASK1.............................................................................................................................................3
P1) Aims and objectives of the projects.................................................................................3
P2) Project management plan that covers aspect of cost, scope, time, quality, communication
and resources. ........................................................................................................................4
P3) Work break down structure and Gantt charts..................................................................5
TASK2.............................................................................................................................................7
P4) Small scale research method for meeting the projects aims and objectives....................7
TASK3...........................................................................................................................................10
P5) Analyse research and data using appropriate tools and techniques...............................10
P6) Appropriate recommendations and conclusion related to the survey study..................12
TASK4...........................................................................................................................................13
P7)Reflect on the value of undertaking the research to meet the stated objectives and own
learning and performance.....................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

Introduction
Corporate social responsibility is the function where the firm functions various things
considering the ethical factors and laws and norms of the nation. Business management define as
an activities related with running an industry such as leading, controlling, organising, planning
and monitoring in a significant manner. So in this CSR play important role in managing all
activities and tasks in an effective and efficiency way. The firm does such activities which are in
the favour of the society. This activity motivates the organisation in doing good and positive
towards the society, the firms does social welfare with Corporate Social Responsibility. Keeping
the society's welfare in the mind the organisation do many performance which will help the
environment and society as well as the organisation's functioning (Ajmal, Helo and Kekäle.,
2010.). This activity help the organisation as a guide and with this the firm is able to attain the
objectives in positive and effective manner.
TASK1
P1) Aims and objectives of the projects.
CSR make sure the firm does the work in effective manner an ethically. The main
objective of the project of CSR is to consider the rights of the humans of the society with the
focus on the environmental, social and economical factors. The project of CSR activity is to be
implemented by Dunsland House. So the firm should know first what all are the benefits and has
to set some objectives and aims which will guide the firm to perform the taken project
effectively.
The main aim and objectives of this project are as follows-
 Stakeholders value is been maximised- This CSR activity promotes the organisation to
make effective result of the performance this will also help in the maximising of the
values of the skate holders, share holders and the community.
 Profit making for the share holders- As the CSR activity is for the welfare of the
community and the response of it gets higher with the help of this the profit of the share
holder (Amit and Zott., 2012.).
 Providing many opportunities to the society by offering jobs to the unemployed- With the
help of this the organisation get chance to expand the business therefore the employment

opportunity also get arise. The unemployed in the society will get the opportunity to earn
and this way the organisation does welfare of the society.
 Trying to minimise the negative impact that might occur on the nature and environment-
The firm has to focus on the protection of the natural resources and try not to affect the
environment so CSR activity guides the organisation to do so.
 Doing best possible way to maximise the efficiency- The organisation tries to maximise
the effectiveness and efficiency of the performance of the manpower to reflect positive
outcome. CSR activity help the organisation to reduce all the wastages and the cost
incurred in that (Jeston and Nelis., 2014.). Use of the natural resources effectively and efficiently- The organisation tries to utilise
the resources as optimum it could with wasting them. The natural resources that are in
scarce are used in very efficient and effective manner so that no wastage could occur. The
use of water, land all are the natural resources which the firm has to utilise properly then
only those things can be properly managed in the upcoming time.
Aim: To execute activities in link with corporate social responsibility in order to achieve
sustainable goals and objectives.
Objectives:
 To execute CSR importance on Dunsland House to have aggressive benefits.
 To analysis CSR activities which is essential because they have positive effects on cited
company.
 To make different approach and their evaluation with the help of which Dunsland House
will achieve aggressive benefits via corporate social responsibility exercise.
P2) Project management plan that covers aspect of cost, scope, time, quality, communication and
resources.
Project management plan is a document which clearly tells that how any of the project
has to be executed, monitored and controlled. This is a plan which defies all the objectives and
the scope of the related projects. Project management plans include schedule, scope, cost, time,
quality, communication and the resources.
1. Cost management- It is one of the aspect of the project management plan. Cost
management is the process of cost's estimation, allocation, and control. This plan helps

the organisation to understand the requirements of the funds or the expenses in a proper
manner. It also help the organisation to reduce the cost budget (Keller, Parameswaran and
Jacob., 2011. The project cost has to be calculated before the implementation of the
project.
2. Scope management- This is the part of the project which defies that what all are the task
which has to be done in a given project. What are the requirements of the project and
what all things are to be included so as to complete the given project. The things which
are not to be performed should also be clearly defined in the scope management.
Defining, developing and verification part is mentioned in detail in the scope
management plan.
3. Time management- The most important part of the task is to manage the time in such a
manner that the project completion does not exceed the given time and also the
effectiveness of the result should also be present. The time is a very crucial part and its is
the duty of the management to to proper planning which will help to perform the task in
the scheduled time. If the task is not get completed within the deadline then the project
become of no use.
4. Quality management- The project that is been executed must be worth while. Anything
can not be presented. If Dunsland House is willing to perform the CSR activity them it is
the duty of the organisation to first frame out all the things which will help to attain the
aims, then only the firm will able to work effectively and qualitatively (Kothari and et.al.,
2011.).
5. Communication management- It is a very important part of the project as to accomplish
it effectively. The task and the plans has to be communicated very well to the related
personal to attain project in proper manner. The management of communication helps the
firm to do effective and efficient communication with the people, employees, consumers
and the stakeholders and all those who are related to the assignment of the projects.
6. Resources management- The firm has to consider about the resources that are to be
inculcated in the project. All the related resources has to be very well managed. The
machineries the people the plan all are the things which has to be considered a lot.
Human resource of the organisation has to be trained accordingly so that the project of

the CSR activity can be implemented very effectively and through which the organisation
can be able to get positive feed back by the society (Matos and Silvestre., 2013.).
All these are the aspects that the firm has to manage effectively to make the project successful.
The CSR activity is basically the task where the society's welfare and the protection and
consideration of the environment and the natural resources has to be done. Therefore the prior
duty and the responsibility of the organisation is to focus on all these above mentioned aspects.
P3) Work break down structure and Gantt charts
Work break down structure and Gantt chart are the aspect of the project where the firm
can sectionalise the task in certain criteria. With the help of this the project's objective can be
able to achieve in an effective manner.
 Work break down structure- It is a method which help the firm to divide the given project
or the task in to small levels so that the objectives can be attained. The division of the
work help to manage the different things in proper manner. The whole project is sub
divided into different parts which become easier to work upon. The divided task can be
allotted to different employees so that the task is get completed properly (Myers., 2013.).
It is very much required for the firm to follow the work break down structure. One
individual does not have the capabilities to handle the whole sum work of the large project and
Dunsland House is inculcating itself in the Corporate Social Responsibility, it is a very big
project as because here the society's welfare is included and the safety of the environment
therefore it is very necessary to do the division of the task to different eligible personnels. It
become easy for the organisation to act upon the situations. The complexity of the work get
reduced. The work load that one has to be handled get reduces and delegated with the help of
work break down structure.
Dunsland House firm can design the project management plan effectively with the help
of the work break down structure. The employees are also allotted the several tasks related to the
CSR activity. Which will help the firm to perform well in the attainment of the goals and the
objectives of the project (Khurana 2010). This structure help to provide a framework for the
planning and controlling of the several task that has to be performed by the firm and its people.

 Gantt charts- It is a kind of chart which represent the schedule of the project. The time
schedule, the starting and the end times of the project is been described in this charts.
Basically the charts are represented in the bar graphs. It shows the relation and the
dependency of the several activities.
Gantt charts are used in the scheduling the resources of the project as well. Wider in term it is
used for the presentation of the time that is needed to attain the project's objectives. It is used for
tracking the task (Shattock., 2010). This is the series of lines presented in the horizontal way and
it represents the work and the time period that is required to accomplish the project's objectives.

It is technique which is used by an organisation to determine different time aspects which are
needed in project in order to achieve long as well as short term objectives and goals. Gantt Chart
support to know regarding beginning and ending period of entire tasks which are evaluated out in
this project. Under this tool is utilized by the Dunsland House with the help of CSR so it can be
determined in correct manner. This will also support in order to attaining targets and values of
sustainability.
TASK2
P4) Small scale research method for meeting the projects aims and objectives.
Survey report
Name
Age
Gender
1. Is there any relationship between the competitive benefits and CSR activities ?
Yes
No
2. Are you agreed that to implement the CSR activities is the primary responsibility of
Dunsland House?
 Agreed
 Disagreed

 Neutral
3. What are the problems which has been faced by Dunsland House?
 Employees and customer safety
 Women rights
 Children safety
4. What kind of CSR activities are refereed which has to be taken by the Health care
 Employment measures
 Health related measures
 Economic and community development
 Education measures
5. How will you refer to enforce the CSR initiatives in feasible manner ?
 By arranging donation or charity events on regular basis
 Through voluntary organisation
 By providing the fiscal assistance to community based organisation
6. Who is the more responsible for the implementation of CSR activities in Dunsland House?
 HR department
 Higher authority
 Leaders and managers
With this methodology the organisation can be able to know the feasibility of the project
that the firm is willing to implement. It also helps the firm to know whether the firm can
effectively execute the selected project in appropriate manner or not. Qualitative study help the
firm to understand the quality that the firm has provided to the society is effective and beneficial
or not. It is very much required for the organisation to know what the firm is delivering is
satisfying the needs of the customers or not (Shehu and Akintoye., 2010). The firm while

implementing the Corporate Social Responsibility also have to consider that the firms action
does not affect the society and the environmental factors.
Interpretation- In this survey study the firm has applied quantitative research methodology to
collect the relevant information regarding the Corporate Social responsibility. This method is
very effective in the collection of the data. Survey study helps the organisation to know the exact
position of the firm in the market. What are the opinion of the customers related to the project
upon which the firm is acting. With this research accurate and measurable results can be gained.
This help in doing the research study easily and the information can be gathered quickly and
effectively and it will be very relevant to the problem search of the project (Weske., 2012.).
TASK3
P5) Analyse research and data using appropriate tools and techniques
The data is a very important fact that the firm has to focus on (Wheelen and Hunger.,
2011). The firm has to collect relevant data as to accomplish the objective of the project that the
firm is been introducing in the market. Following are some of the factors which the firm has to
focus on while doing survey.
Quantitative data
 Census- Here the data is gathered from every single unit of the group of people or the
population.
 Sample survey- The data collected in this technique are done through the few parts of the
population. Selected sample is been considered for the collecting of the data related to the
project.
 Administrative data- The data here is gathered by the day to day activity and the
operations of the firm. Daily routine study is done and relative data is been gathered so
that the firm can able to fulfil the aims of the project effectively (Wirtz, Schilke and
Ullrich., 2010).
 Tracer studies- Regular surveys, discussion with the surveyed people and at last taking
interviews of the major informative found in the survey study.
Qualitative data

 Questionnaire- In this type of data collection tools the researcher will prepare some set of
questions that has to be answered by the public that the firm choose to carry out there
research activity. The questions are related to the project that the firm is to inculcate in
coming time. The respondents answer to them and as a performance they will take
actions on the data relevant to the project success.
 Interview- It is another tool through which the firm can gather information to attain the
relevant data for the execution of the project plan. Here the sample size is designed by the
researchers and then they call the people for the interviews. Certain questions is been
asked by them and the required information is been recorded for the further use (Ajmal,
Helo and Kekäle., 2010). The conversation takes place between two people on certain
things that are related to the project.
 Focus group- The firm here focuses on the group of people and question them and
analyse their attitude , behaviour towards the product and the services of the firm.
 Observations- It is a tool where the firm analyse and observe the group. The information
is gathered with observing the situation. An individual or group of people are asked to
react on particular situation that is related top the real world and with the way reaction is
been done by the people the data related to them is been gathered.
 Case study- It is a mode of data collection which is very often used by the researchers. It
gives a very clear picture of what the situation is and why the things has taken place
(Khurana 2010.).
1) Is there are any relationship between the competitive benefits and CSR activities?
Frequency Percentage
 Yes 3 60
 No 2 40

Interpretation- It is analysed with the survey that 3 respondents out of 5 are in favour of the
situation that there are relation between competitive benefits and the CSR activities.
2) Are you agreed that to implement the CSR activities is the primary responsibility of
Dunsland House?
Frequency
 Agreed 11
 Disagreed 5
 Neutral 4
Yes No
0
2
4
6
8
10
12
14
16
Frequency

Interpretation- 3 of 5 respondent are totally agreeing upon the fact that the primary activity of
Dunsland House is to implement the CSR activities.
3) What are the problems which has been faced by Dunsland House?
Frequency
 Employees and customer safety 12
 Women's right 4
 Children safety 4
Strongly agree Agree Neutral Disagree Strongly disagree
0
2
4
6
8
10
12
14
Frequency

Interpretation- With the study it is understood that the firm may face the problem in the
implementation of the Corporate Social Responsibility in employees and customer safety.
4) What kind of CSR initiatives has to be taken by Dunsland house?
Frequency
 Employment measures 9
 Health related measures 6
 Economic development 0
 Education measures 5
Employees and customer
safety 12
Women's right 4 Children safety 4
0
2
4
6
8
10
12
14

Interpretation- Studying the market it is analysed that the firm has to think about the measures
related to the employment. 60% of the respondent suggested that Dunsland House should take
this initiative to the betterment.
5) How will you refer to enforce the CSR initiatives in feasible manner?
Frequency
 Arranging charity and donations 10
 Voluntary organisation 5
 Providing fiscal assistance 5
Employment
measures
Health related
measures
Economic
development
Education measures
0
2
4
6
8
10
12
14 13
2
3
2
Column D
Health related measures 6 Economic development 0 Education measures 5
0
1
2
3
4
5
6
7
9

Interpretation- Most of the people said that the firm has to arrange the charity shows and
donation plans which will help the firm to perform in feasible manner in the project of CSR.
6) Who is the most responsible for the implementation of the CSR activities?
Frequency
 HR department 9
 Higher authority 4
 Leaders and managers 7
Yes No
0
2
4
6
8
10
12
Frequency
Yes No
0
2
4
6
8
10
12
Frequency

Interpretation- 80% respondent of the sample group believes that the higher authority is
responsible for the implementation of the project of Corporate Social Responsibility.
Administration is whole sole responsible for this.
P6) Appropriate recommendations and conclusion related to the survey study.
The survey that has been done ensures that the need of the CSR activity is very positive
and the initiative taken by Pearson group has positively affected the society. The firm should
follow all the things that can impact positively to the social natural and environmental factors.
With the help of the Corporate Social Responsibility the firm can be able to know what is right
and what is wrong for the firm and the society. It guides the firm to follow a clear path that can
be effective to the attainment of the goals of the organisation and it will also satisfy the needs of
the customers. Few concerns that the firm has to do while participating in the CSR activity.
There are strategies that the firm if followed will definitely help able to improve the functioning
of the tasks in the project, they are as follows-
 Social welfare- Dunsland house has to focus on the social factor so as to sustain with the
CSR activity as because it already deals in the health care services and if it indulge in the
Corporate Social Responsibility then it is the prior most duty of the firm to focus on the
social welfare. The firm should not perform any activity which will affect the
surroundings and the people of the society.
 Charity- The firm can go for charity acts to promote the CSR activity so that the people
will get awareness about it ant they get also know what the firm will be doing for the
general public of the society (Weske., 2012.).
 Workforce management- The firm as introducing itself in the CSR activity therefore it is
very must for them to focus on the employees working in the organisation. The
employees can be said as the pillars of the firm as because they have direct contact with
the customers of the society, they are very well aware of the nature, attitude and the
behaviour of the customers. So it is very must that the employees must be very well
trained in the handling of the situations and they have to know all the policies that are
been implemented in the organisation then only they will be able to perform well and in
effective manner for the success of the projects.
 Communication- The most important part of the operations of the firm is the
communication (Shattock 2010. ). What ever plans and strategies are been done in the

organisation has to be communicated to all the people who are related to the organisation.
The employees, the customers, the suppliers and the stakeholders.
 Environment- The firm has the responsibility in the safety and the protection of the
natural and the environmental factors. The firm what ever does should not go against the
favour of the environment. CSR activity helps the firm in guiding them what to do and
what not to do in the welfare of the society and the environment.
 Awareness- It is suggested that the firm has to convey each and every things related to
the new ideas of the projects to the stake holders so that they will be able to understand
the changes related to the project.
TASK4
P7)Reflect on the value of undertaking the research to meet the stated objectives and own
learning and performance.
There research done by the survey study was very effective to understand the real market
scenario. It helped me to know the certain criteria upon which the study can be done. I was able
to get a lot of knowledge that how I can able to manage things when situation get out of control.
I also come to know how to prepare questions that are to be included in the questionnaire.
I faced a lot of issues in the beginning but as moved forward the task help me to groom
my own learning and knowledge (Sosna and et. al., 2010. ). the exploration is complete to correct
apprehend whether CSR exercise is uses in a sufficiently in order to attain authoritative
endurable destination as well not. It helped mine in identify the the CSR variety in enterprise. I
come to make that at determined conditions. This workout is assumptive as exceptionally instant
form in the development of associations as well as it also accomplish all principles and points in
an effective and efficient manner.
CONCLUSION
This report helps the reader to understand how the business has to be managed in various
circumstances, and helps to know the different methods taken to gather the data that has to be
included in the implementation of the CSR activity. Here how the firm has did research in the
market to analyse the mindset of the customer related to the CSR activity is been done through
survey research methodology. Project report helps to know the aims and the objectives that the

firm should consider to inculcate the CSR activity positively. Proper management related to the
cost, quality ,time, resources all are informed in detailed way.
REFERENCES
Books and Journals
Ajmal, M., Helo, P. and Kekäle, T., 2010. Critical factors for knowledge management in project
business. Journal of knowledge management. 14(1). pp.156-168.
Amit, R. and Zott, C., 2012. Creating value through business model innovation. MIT Sloan
Management Review. 53(3). p.41.
Jeston, J. and Nelis, J., 2014. Business process management. Routledge.
Keller, K.L., Parameswaran, M.G. and Jacob, I., 2011. Strategic brand management: Building,
measuring, and managing brand equity. Pearson Education India.
Khurana, R., 2010. From higher aims to hired hands: The social transformation of American
business schools and the unfulfilled promise of management as a profession. Princeton
University Press.
Kothari, A and et.al., 2011. Lessons from the business sector for successful knowledge
management in health care: a systematic review. BMC health services research. 11(1). p.173.
Matos, S and Silvestre, B.S., 2013. Managing stakeholder relations when developing sustainable
business models: the case of the Brazilian energy sector. Journal of Cleaner Production. 45.
pp.61-73.
Myers, M.D., 2013. Qualitative research in business and management. Sage.
Röglinger, M., Pöppelbuß, J. and Becker, J., 2012. Maturity models in business process
management. Business Process Management Journal. 18(2). pp.328-346.
Shattock, M., 2010. Managing successful universities. McGraw-Hill Education (UK).
Shehu, Z and Akintoye, A., 2010. Major challenges to the successful implementation and
practice of programme management in the construction environment: A critical analysis.
International Journal of Project Management. 28(1). pp.26-39.
Smith, W.K., Binns, A and Tushman, M.L., 2010. Complex business models: Managing strategic
paradoxes simultaneously. Long range planning. 43(2). pp.448-461.