Assignment Marketing Essentials- Cadbury
Added on 2020-06-06
19 Pages5595 Words103 Views
Marketingessential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of the marketing function .......................................................1P2 Roles and responsibilities of marketing relate to wider organisational context ...............3Task 2...............................................................................................................................................4P3 Organisation marketing mix to marketing planning process to achieve business objectiveand .........................................................................................................................................4Task 3...............................................................................................................................................7P4 Producing and evaluating basic marketing plan................................................................7SWOT analysis of Cadbury:- ................................................................................................7Strength:- ...............................................................................................................................7The company has a high value and top of the mind chocolate brand:- Cadbury products moreprefers by customer and its main strength is produce product with high quality. ................7M1 Analyse the roles and responsibilities of marketing in the relation of the marketingenvironment for Cadbury.....................................................................................................12D1 Critical analysis and evaluation of key elements of marketing function........................12M2 Analyse the importance of interrelationships between marketing and other functional unitsfor Cadbury...........................................................................................................................13M3 Measuring different tactics applied by Cadbury to demonstrate how business aims andobjective can be achieved.....................................................................................................13M4 Produce a detailed, coherent evidence-based marketing plan for the chosen organisation13D2 Design a strategic marketing plan that tactically applies the use of the 7Ps to achieveoverall marketing objectives for the chosen organisation....................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONThe success of an organisation depends on the techniques used in advertising andstrategies formulated for the marketing practices of its products. Marketing is the practices oractivities of a company which is in turn related to buying and selling of products. It is the studyand management and exchange of customer-oriented relationship, the activity or the process forattracting customers. Marketing makes it easier for the companies to advertise and attractcustomer by analysing the demands and market conditions. Without marketing, it is difficult forproduct to survive in the market, a good quality advertisement should be done so that it is easilyidentified by the customers. Here, it is discussed about the marketing essentials of Cadbury. Thesecond largest confectionery brand in the world, headquartered in Uxbridge, West London andfounded in 1824. It operates in more than 50 countries, employing more than 70,000 people andwidely known for its chocolates. Here,the key roles and responsibilities of Cadburys marketingfunction and its marketing mix to the marketing planning process. Analyse the interrelationshipbetween marketing and other functional areas and key elements of the marketing function.Strategic marketing plan design to achieve marketing objectives with the use of 7P's in thisreport.TASK 1P1 Roles and responsibilities of the marketing function Many companies are surviving due to its marketing strategies as the marketingdepartment has always been a kind of catch-all. However, the marketing strategy of Cadbury isalways catchy and delivering to its customer’s. Company without a marketing department isinconceivable and lack in reaching to its consumer and attracting them. It is required forcompanies to get their message to their clients with the help of marketing department. Below aresome roles and responsibilities of the marketing function in Cadbury and which help them reachtheir customers.Listening to the needs of customer - To implement a good marketing strategy, it is required to get in touch to the consumers and listento know their needs and demand. This activity is performed by marketing department of Cadburyand plan the required path to receive customer feedback.1
1.Internal communication medium: The marketing team design surveys or gatherinformation from the sales team and customer support team that are helpful forenhancing or redirecting the strategies in the near future.2.Outside channels: To understand the needs and demand of the users, they performresearch and develops actions in social network to attract them and change them fromuser to their customers.Track trends and monitor competition - It is important for a company to know their position in terms of market and competition.Cadbury has learned from it and developed their marketing strategies and identified theirmistakes in advance and avoided them. They have followed the trend and monitored itthroughout and retained their loyal customers.Work and convey brand values - Brand represents the feeling related to the product and is known from the products, services andshare values which it shows. The marketing department is always responsible to create anddisseminate companies image, by using effective promotional message in their advertisementand share their ideas which deliver its brand value.Innovate -Cadbury has always surprised its customers, and provided high offers with has madethem more demanding. Their marketing department works on new promotions, customerretention techniques and comes up with new improved messages and actions which has alwaysconveyed to consumers. Their practices is not based on inventing things entirely but innovationin small part has helped them and is in continuous improvement. Helps in improving sales process and customer - Marketing products effectively is the responsibility of marketing department and knowcustomer’s demand and feelings. Efficient marketing attract customers and improves the salesfor the goods. For knowing the customer and their needs it is required from all departments whohave direct contact with them must work with the empathy maps.Define strategic marketing plans - Planing for long term with cost-effective strategies and to do so a document should bedrafted which should address the objectives to be achieved. The actions that have to beimplemented, strengths of the company, competition in the market and these strategic plans2
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