Roles and Responsibilities of Marketing Function in Cadbury

Unit 2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...............................................................................................................................................3
P1 Key roles and responsibilities of marketing function within organisational context........3
M1 Analysis of marketing environment in relation to key role & responsibilities above
discussed.................................................................................................................................4
P2 Determining interrelationship of marketing function roles & responsibilities relation with
other departments of chosen corporation...............................................................................4
M2 Analysing importance of interrelationships between marketing function and other
functional units.......................................................................................................................6
D1 Critical evaluation of marketing function elements and their relation with other functional
departments.............................................................................................................................6
Task 2...............................................................................................................................................6
P3 Comparison of various marketing mix planning adopted by organisations to achieve
business objectives.................................................................................................................6
M3 Evaluation of different business tactics applied by organisations to achieve company
objectives..............................................................................................................................10
Task 3.............................................................................................................................................10
P4 Evaluate and produce basic marketing plan within organisational context....................10
M4 Analysis of detailed evidence based marketing plan for chosen enterprise.................13
D2 Evaluate design of a marketing strategic plan with use of 7p's to attain overall marketing
objectives..............................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES:.............................................................................................................................15

INTRODUCTION
Marketing is an activity that includes promotion of particular product of concerned
organisation through selling & buying process. This activity is mainly used by companies to
deliver quality product to consumers by ways of promotions, after-sale services etc. creating a
brand awareness in marketplace. One such organization is Cadbury, a British multinational
corporation founded in Birmingham, UK. Following organisation is famous for its well known
chocolates including dairy milk, Oreo silk etc. being second largest company after Mars. The
report describe various marketing functions, key roles & responsibilities, interrelationship
between departments and marketing mix etc.
MAIN BODY
Task 1
P1 Key roles and responsibilities of marketing function within organisational context
Marketing function within organisation deals with carrying on activities of taking goods
from manufacturing origin to marketplace of consumption. In relation to Cadbury, marketing
function is a specialised activity operation performed to create a link between producer and
actual consumer of product. Managers have identified different marketing functions at
workplace. These consist of distribution channels, marketing researches, product development,
promotional activity and management of activities in context with substitute competitor goods.
In order to complete all functions in marketing process there are various roles and
responsibilities discussed below:
Identifying customer demand: This is primary role of marketing function that includes
identification of dynamic customer needs with respect to market trends (Alford,2018). Searching
out what consumer actually demand for in industry market is important for future decision
making processes. In relevance wit Cadbury, appoint marketing executives to assign research
tasks to managers who are responsible for identifying specific target market who are end users of
firm's goods or services.
Determining actual requirement of consumer: Marketing department of organisation is
responsible for anticipating consumer needs for future to have a competitive edge over other
others in industry. Forecasting plans are generated by managers to find out potential buyers of
Cadbury products as well as create suitable strategies of attracting new consumer segments.

Chosen firm have stated using application tracking software system that in advance anticipate
customer feedback & requirements through statistical analysis having mathematical accuracy.
Market research: This is a crucial step that market researchers of organisation takes for
analysis of market industry responsible for growth or expansion of business. In context with
Cadbury, this market function focus of varied factors such as location of business, size of
company, existing customer base, quality of product as compared to other substitute goods etc.
End user's satisfaction: After basic step of identifying consumers and market analysis
there comes satisfaction level of consumers from selected entity goods (Alkhaliq, Sastrawinata
and Aksani,2019). In context with Cadbury, it is important for manager to make sure goods are
manufactured with minimum wastage & excellent quality. Therefore, leaders monitor every
production procedure step to make sure quality of goods is maintained and delivered to consumer
as promised.
Profit earning: Main motive of every corporation after sale of goods or service is
profitability of business. It is role of manager that they make successful plans for improving
performance of company operations & employee productivity simultaneously. In relation with
Cadbury, leaders of every group formed make sure marketing functions going on in business are
well coordinated. There are many promotional efforts too made by manager such as vouchers,
offers, chocolate family packages, advertisements with social message etc. for attracting
maximum buyers.
M1 Analysis of marketing environment in relation to key role & responsibilities above discussed
From above analysis, it has been observed that in order to scale up business of
organisation roles and responsibilities of marketing function are important to be followed by
manager as it help them increase productivity & profits margins. Market research is conducted
by mangers to modify manufacturing process as per consumer requirement. Since potential
customers are targeted within market industry, managers use market functions to monitor
manufacturing process and maintain inventory for future requirements.
P2 Determining interrelationship of marketing function roles & responsibilities relation with
other departments of chosen corporation
Organisational departments carry out market functions in different manner as per roles &
responsibilities. In context with Cadbury, roles & responsibilities are linked with other functional
units directly or indirectly explained as: